Pokemon Go Research Paper

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Goal: Paid Advertisements are Headed to Pokemon Go Word count in this document: 829 Title: Sponsored Locations Coming to Pokemon Go Quickly earning the title “most popular mobile game in history” Pokemon Go was the most popular game this summer. Fortune reported that Pokemon Go surpassed Candy Crush Saga, the previous most popular game in the U.S., within the first 24 hours of the game having been released. The game allows players to walk around their towns while attempting to find, capture and train Pokemon characters which are placed in the real world. Players flock to landmark locations that act as PokeStops, which are basically where players can collect items they need in the game, and gyms, which is where they can train their Pokemon and do battle against other trainers. The game was developed by Niantic but the …show more content…

This model has proven successful for Niantic in the past. Ingress, another game by the company, used a similar sponsorship deal to partner with retailers like Jamba Juice and Zipcar. Several analysts agree that being able to encourage players to go to a particular building or store has potential for significant monetization of Pokemon Go. A pizzeria in New York has already seen success using the game; however, they have not paid to be a sponsored location. The business simply paid for the $10 in-app purchase that attracts Pokemon to bring people into their restaurant. In an interview with The New York Post the owner of the restaurant said that business was up 75 percent after purchasing the in-app purchase that brought a dozen Pokemon to come to his

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