Outline
Purpose: The purpose of this outline is to detail the general tone of the emails that the car dealerships send, list their apparent flaws, and list some suggestions as to what we can do to make our emails better moving forward.
Format: Detailed description of the messages from the dealerships, the apparent flaws with the messages from the dealership, and finally what we can implement in our emails moving forward to crush the competition.
I. Messages from the car dealerships:
For each section I describe the subject as well as include some input on how the prospective customer generally reacts when he or she is confronted. This is based off of my 15 years as a professional copywriter, 10 years as a private practice psychologist, and years of experience with email marketing/auto responders. Although it is impossible to speak for every customer from my
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The tone of the car dealerships come off as very “salesy”, meaning each email is trying to incite action instead of building that initial relationship with the customer which is crucial. When messages come as “salesy”, it generally scares people away rather than bringing them in. • Intensity- The emails are very intense but friendly. They assume that the customer knows exactly what he or she wants, which is rarely the case. Each email tends to overload the customer with information and leaves it up to the customer to filter out the important bits. This causes the customer to block out the entire message instead of gathering what they want from the message.
• Content- The content of each message is practically the same. The average car customer is going to search for a few different car dealerships before they finally make their decision if at all. When all of the messages sound the same they do little to influence the customer. What happens is the customer will group all of the car dealerships in the same group. This is terrible for the business because it means that the business doesn’t stand
Each Target team member is responsible for maintaining the Company’s brand image when communicating. Electronic communications should comply with the Company’s email policy.
I think that Mr. Hoo is the murderer because he has a lot reason to want and kill Sam Westing, not only did Mr. Westing steal invention but he only gave him 25,000 dollars for it. Mr. Hoo thinks that Mr. Westing cheated him.
To understand which words triggers action within your customer base, spend less time selling. Instead, focus more time listening to their phrases.
Among all the communication mediums used in an organization, emails are used widely as an effective form of a business communication. From the company’s CEO to an employee of the business, emails are very easy and inexpensive. “Internal emails can function as an effective communication for sharing basic information, such as new cafeteria prices, paper use guidelines, or security precautions, for example. Sending simple messages to an entire workforce with just the click of a mouse is fast, easy, convenient and can save the company money”. (Lorette,
Topic: Addiction to social media General Purpose: To persuade Specific purpose: To persuade my audience that social media is hurting us mentally and our social lives. Thesis: Social media can cause serious problems to you and your health, so we need to put addiction to social media to rest. I. Introduction A. Attention-getter: The ages of 55 and 64 year olds who use social media fell “worried or uncomfortable” when they can’t access any type of social media accounts (Wright, 2015).
Shipley,David, Schwalbe, Will. “How to Write (the Perfect) Email” The Norton Mix: The Global University. A Custom Publication. W.W Norton, 2013.273-282. Print.
What sounds delicious for lunch today? How about tacos? One bold decision leads to another in this ad in Better Homes and Gardens for the all new Toyota Camry. The Toyota Camry is the top mid-size sedan sold in America, so things can be boring when overly popular. The automobile industry is a very competitive market. The ad appeals to the reputation, reliability, dependability and durability of the Camry; with a new twist. A younger consumer wants those things, but needs to be reminded of the sportier, more fun, side. The campaign objectives are drawing in new clientele, increasing awareness of redesign, and increasing perception of the Camry image and styling. These new ads are entertaining, yet informative, many prospective new buyers that normally would not give Toyota a second thought. The young man sitting next to his car draws in people around his age, and the story told in the photo will urge readers to find out what exactly is going on
AutoZone has responded to changes in its' macro environment by placing stores in regions "that have large number of vehicles seven years old and older because of these cars' need for repairs and maintenance" (Wikinvest.com, 2012). Nationally, sales of new automobiles were at a 30-year low in 2009, but they have since rebounded slightly. Customers are still reluctant to buy new vehicles due to concern over high prices and general jitters about the economy. To combat this, many manufacturers have been offering discounts to lure consumers to purchase. As a result, AutoZone is facing a boon in the marketplace- "the cars and trucks in America's driveways have reached a record old age" (USAToday, 2012). In addition, there are more vehicles registered in the U.S. than previously.
I'm not sure who to address but I thought the Mayor of our City, our District Supervisor and the Captain of my neighborhood's police station was a good start.
With emerging foreign markets, especially in the automotive industry, the domestic rate of consumer activity has dropped immensely. In the 2008, America was in one of the worse economic destructions since anyone could remember. The economy almost crashed completely, and along with it dragged the automotive industry, specially the domestic company Chrysler, which included Dodge vehicles. It was a necessity that Dodge needed to figure out how to best reach out to consumers to lift their business back up, and so they did. They envisioned a patriotic appeal to drive the customers to their doors, literally. Through the implementation of historical references including the British Revolutionary War and our first President George Washington, Dodge
Their low, no haggle price; high quality vehicles; a broad selection; and customer friendly sales processes, these four pillars, have created a solid and loyal customer base, (Carmax, Inc., 2016). Tom Dougherty, CEO of Stealing Share, wrote an article ‘The Process at Carmax Wins the Day’ praising the ease of buying from CarMax. He bought two cars for his children from Carmax, (Tom Dougherty, 2015). Such strong brand equity provides Carmax competitive advantage over competitors.
In this week's material , we discuss the process and strategies for writing negative and persuasive messages thoroughly. The 3-step writing process was a highly significant factor in creating both negative and persuasive messages. As stated in the chapters, it is important to be clear and honest and provide evidence to build credibility whether one is giving bad news or persuading someone. The material also touches on ethics and etiquette and proper ways of handling situations such as rejections, negative information, faulty logic, and credibility.
...nd walk in, made the technical expert busy for delivering their service and focus to their job to try the best to complete the vehicle service as promised. In order to deliver their job, the technical expert has less time to communicate to sales advisor. It seems as the technical expects to have a communication problem to inform service advisor regarding the service progress. This situation made the customers feel not comfortable for waiting longer than a promised time without knowing the progress of vehicles. Less communication or information gather by service advisor from technical experts, as a result service advisor do not able to inform the customers on any additional repair. The technical expert also not giving any advice to customer after service completed. In addition, customers do not receive any explanation extra charges for additional repair.
I was able to use these emails to gain a better perspective by identifying what was done correctly and incorrectly. For example, one of these emails followed the negative news structure perfectly but failed to provide any reasoning in the email. The email I received was also clearly sent to multiple people rather than being personalized to each individual. I used this information to craft my email by following the same format and sending each vendor a personalized email with thorough justification. Additionally, I consulted the video resources available in the simulation to satisfy this task. I learned how to organize the email into three separate paragraphs, and how to strategically place the negative news within the message. I also used information from the video to generate an appropriate, neutral, subject line.
However, to actually receive a message, the audience need to first sense the presence of a message, select it from the bulk of other messages and then perceive it as an actual message. There are certain steps which need to be followed to enhance the chance of success of efficiently perceiving your message by the audience. The speaker has to pay attention to the expectations, needs and wants of an audience instead of focusing on his own needs. Similarly, the speaker needs to use familiar channel and medium that audience can relate to. Moreover, the technology used for transferring of a message has to be compatible with the audience. In the end, the message needs to be in simple and easier to perceive according to the audience expectations.