Prescription drug ads should be advertised directly to the public for a multitude of reasons. It is completely unethical to think otherwise. If consumers don’t know they need help, how are doctors supposed to do their jobs? Seeing DTC (direct-to-consumer) ads promote seeking medical help. Seeing them also seems to have a positive effect on most consumers. DTC prescription drug ads encourage patient compliance with treatment. In an article about the risk and benefits of direct advertisement to consumers, Ashish Parekh and associates stated, “81% of doctors surveyed for a 2007 article published in Clinical Orthopedics and Related Research thought DTC prescription drug ads had a positive impact on patient compliance (taking drugs as directed).” When seeing prescription drugs portrayed in a way that shows the consumer jovial and enlightened about the product and the great things its doing, it could heavily influence a future customer of the drug. In response to an FDA …show more content…
Since prescription drug abuse is such a wide spread issue, the coverage of this epidemic has only risen. In his book Prescription Drugs, Fred Ramen states, “The recent high profile cases of Rush Limbaugh and Ozzy Osbourne, who both abused prescription painkillers, have helped create awareness among the general public…” The rise and fall of super stars has such a large effect on the general public, specifically because of news articles, TV broadcast, and podcasts that cover everything that happens in their lives on a daily basis. Olivia Dean stated, “Public awareness of prescription drug misuse and abuse has grown in tandem with these problems, and there is strong bipartisan support for addressing prescription drug abuse, with many federal and state efforts underway to help prevent opioid abuse and improve access to treatment.” Not only are the people invested in Holly Wood being reached, but also Senators and state
Have you ever seen a really strong guy uses a Band-Aid to care for a small wound? Maybe yes. What about a superhero? Maybe not. Band-Aid ad uses several techniques to sell a product that protects wounds. In the ad, a huge green muscular hand which belongs to the most powerful superhero, Hulk, is used to get people’s attention and to sell the product. We can see a Band-Aid is sticking to his index finger. This hand is so distinct that it makes viewers link the bandage to the Band-Aid box located in the lower right corner of the picture. The only words in this ad are “Flexible Fabric” on the product box. Using Hulk to sell the product shows viewers how flexible the product is. It can also create a sense of humor. The Band-Aid ad expresses that, if the most powerful superhero Hulk needs a bandage sometimes, then everyone needs a bandage sometimes. This message is presented through the techniques of visual arrangement, celebrity endorsement, and humor.
Direct-to-consumer (DTC) marketing of pharmaceuticals has grown increasingly in the past decade. The American public views prescription drug advertising for a wide range of medical conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also have taken the position that the advertisements garner unearned trust from the public, are misleading, and promote unnecessary use of prescription drugs for common problems associated with aging. Proponents counter that DTC ads help eliminate stigmas associated with certain medical conditions, give patients an active role in their health care management, and encourages the doctor/patient relationship. There have been calls for bans on DTC pharmaceutical advertising, but the practice is protected under a business’s right to free speech. Regulation changes, particularly requiring the FDA to pre-approve marketing campaigns before they are released to the public, may be one way to appease opponents, while protecting the rights of pharmaceutical manufacturers to advertise to the average American consumer.
DTC advertisements aim to persuade that their possibly less effective drugs work better than other drugs rather than to inform consumers of correct information about drugs. The reason that pharmaceutical companies abuse the power of DTC advertising is because the pharmaceutical industry does not have a strong ethical code for advertising; their sales are so obsessed with profits. To solve this problem, policy makers should prohibit indiscreet DTC advertisements on air and fund more informative services about new drugs so that patients could make clever
Direct-to-consumer prescription drug ads are dangerous and can have serious effects on the health of the general public. In the article “Pros & Cons Arguments: ‘Should prescription drugs be advertised directly to consumers?’”, the pros and cons of the advertising of prescription drugs are compared. The negative aspects of these ads outweigh the positives. DTC prescription drug ads misinform patients, promote over-use, and pressure medical providers. The counter side argues that these ads inform patients, create a positive impact on patient compliance with medication, and cause patients to confront their doctors.
since the FDA allowed companies to advertise directly to consumers we saw an increase in
As each product has its own unique segment, target market, and symptoms relief, those differences are going to be essential to promote each product value to prevent cannibalization. Thus the best advertising agency was selected to provide us the best response.
It has been said that addiction is the plague of the 21st century. In an age of unprecedented life expectancy and medical breakthroughs, people are dying from both disease and overdose that are self inflicted and the cure is currently out of reach. Implementing progressive ideas such as safe injection sites have been a battle, both for caring social workers and front line emergency workers looking to minimize the health risks associated with risk taking behaviors that inevitably occur with intravenous drug use. While the addicted population currently uses considerable government funding by way of shelter services as well as prison and jail time, safe injection sites are a necessary step in the battle against drug abuse as is a major prevention
Almost everybody on Long Island, and probably all around the world, has been prescribed a drug by a doctor before— whether it was to knock out a nasty virus, or relieve pain post injury or surgery. However, what many people don’t realize is that these drugs can have highly addictive qualities, and more and more people are becoming hooked, specifically teenagers. But when does harmlessly taking a prescription drug to alleviate pain take the turn into the downward spiral of abuse? The answer to that question would be when the user begins taking the drug for the “high” or good feelings brought along with it—certainly not what it was prescribed for (1). The amount of teens that abuse prescription medications has been rapidly increasing in recent
We live in a world where being medicated has become a societal norm. Modern health care practices have set the stage for the proliferation of direct-to-consumer advertising (DTCA) of prescription drugs by pharmaceutical manufacturers. Some of these practices include the emergence of managed care organizations (MCOs), the legalization of DTCA of prescription drugs, the emergence of the Internet as an alternative promotional channel, the increased desire by patients to become more involved in their own health care decisions, the disillusionment with traditional medicine, and the rise of ‘alternative’ medicine, to name a few. There is an ongoing debate as to the ultimate harm or benefit of this relatively recent practice of pharmaceutical manufacturers to direct their promotional efforts away from the physician and towards the consumer.
Kaphingst, K. A. (2004). A Content Analysis of Direct-to-ConsumerTelevision Prescription Drug Advertisements. Journal of Health Communication,Volume 9: , 515–528,.
Prescription drugs are making parents more overwhelmed than ever before about their teenaged child! Why must they worry so much about their teenaged child? “When you can stop you don’t want to, and when you want to stop, you can’t…” (Davies). This quote signifies that adolescents and adults have the option to quit or not try the drug when being introduced, but when they get started on the drug and they are thinking abouting quitting, they cannot because of the addiction they have on the drug. Each day they try to stay away from the drug, but they are having really bad withdrawals. Rockingham County Schools should inform parents about the strategies for preventing, recognizing, and addressing prescription drug abuse.
Everyday people are peer pressured and influenced into multiple unhealthy behaviors. Acts such smoking, alcoholism, and unprotected intercourse are frequent issues in any lifestyle. Friends, family, and especially the media have a way of twisting a person’s mindset into believing these unhealthy choices are safe. Currently, the most reoccurring phenomenon is issues with drugs. More often than not, there are reports on people misusing and abusing drugs, particularly celebrities and athletes.
Specific Purpose: To inform my audience about the dangers of prescription drugs when not taken as prescribed by your physician or pharmacist.
Advertising for Pharmaceutical products in the United Kingdom and the United States triggered frequent examination included integrated marketing communication, How they affect the audience, Social Responsibilities influence by the Advertising Standard Authority, UK, Impact of the advertisement towards the cultural in Malaysia, Globalization and Ethical Issues.
For many years, people have suffered many devastations about addiction. It has become a common killer in the United States just like murder. Addiction has affected over 23 million people from the age 12 and older. These addictions are wide ranging, they can include alcohol, drugs, sex, video games, food, pornography, and gambling. People like to keep quite because they view this disease as morally wrong. Addicts sometimes shut out their family member because they are afraid of the reaction if anyone knew their problem. The Nation Institute of Drug Abuse states Addiction is as a chronic, relapsing brain disease that is characterized by compulsive drug seeking and use, despite harmful consequences.Today in 2016 addiction is spreading across