The Peanuts Movie / Lacoste Clothing Cross Promotion Ad Proposal
French luxury clothing brand Lacoste is collaborating with Peanuts Worldwide LLC to produce a line of men's, women's and children's polo shirts and sweaters to celebrate and promote the release of 20th Century Fox's The Peanuts Movie. Launching this year to coincide with the 65th anniversary of Charles M. Schultz' original Peanuts comic strip, Lacoste aims to simultaneously capitlize on the anticipation of the first Peanuts film in over 35 years and to promote a new, more accessible image for shoppers whom wouldn't normally purchase from a luxury brand. The main problem this campaign will solve will be expanding Lacoste's brand image from a luxury brand, to a more family friendly one. The campaign will revolve around a telelvision spot, a radio spot as well an online interactive component.
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The children are holding hands and skate in a single line formation. As the Peanuts gang skate around peacefully (purposefully evoking the classic holiday special, A Charlie Brown Christmas) Lacoste's iconic alligator logo suddnely skates by, grabbing a hold of Linus' security blanket and dragging the children playfully into a nearby snowbank. The children wind up covered in snow. As they shake the snow off themselves it is revealed that they are now wearing Lacoste sweaters featuring various Peanuts characters interacting with the Lacoste alligator. The children and the alligator are all smiles as a graphic appears on screen inviting the audience to visit Lacoste's website to order their very own Peantus
The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
The second reason why I believe that this commercial is aimed at children is the fact there are no any adult characters but children and the teddy bears. This picture is to make children believe that by eating the Weetabix chocolate they will be “FUELED FOR FUN” just like the little girl in the video, who amazes her friends by what she can do with just a spoon of Weetabix chocolate. It is basically the children and the dolls, integrated with energy filled music that provokes the sense of “want” in children who sees the video. The first girl who is dancing represents the child who eats the Weetabix chocolate while the lads sitting amazed represent the collection who do not indulge themselves in Weetabix, they lack the fuel to be amazing and that is why they sit in wonder. The dolls are for positive association as they create a positive feeling of belonging and familiarity to children, as they are children’s favourite and thus I believe by associating the dolls and dancing with Weetabix, every time a child thinks of music or teddy bears the first thought that will come to them is the
Lipstick was revolutionized in 1923, when James Bruce Mason, Jr. patented the first “swivel” tube of lipstick. This modern comic strip encaptures not only the societal norms of housewives, but the advertising culture. While many advertisements were simplistic, some introduced a new problem for which they were the only solution. While advertisements didn’t utilise the medium of comics, Embee Distributing Company's Comic Monthly first started in 1922, which made comic books more
This advertisement is partly aimed at children because of the use of a young Frankie Muniz, from an easily recognizable television show. They include a milk mustache which would make children laugh, but also shows that Frankie Muniz is a strong boy who has attained his strong biceps by drinking milk. Kids always look up to people that are older them, especially movie stars, which increases the chances of them consuming milk to try and be like them. However, this ad is mainly aimed at parents. “Want Strong Kids?” “Milk has nice essential nutrients your kids’ active bodies need. Which means you’d better remember to save some for yourself.” The use of these words on the ad clearly shows that it is aimed at parents by saying “your kids” and asking if “you” want strong kids? This is very effective in the sense that it gives the parents a sense of importance. It puts the parents in charge and gives them responsibility if their kid will grow up healthy and
The TV show I would use the product placement is Sex and The City. I chose Sex and The City because it is about four girls who are best friends. They talk about love, loss, life, work and everything in-between in life. They have each other and a good glass of wine. The traditional target audience for the snuggie would be families or hard working women, but women ages 21-30 is not compromising the audience. Sex and the City is a very popular show among women. Often times, women use quotes from the show on pictures of their best friends and themselves. It is the right place for the Snuggie because women are influenced by this show. The friendship the
The use of pathos in this visual is shown by two Minions displaying the right way to show pride by using face paint, while the other Minion displays his pride by applying ketchup on his face instead. This image creates the emotion of laughter and a smile on the audience’s faces. Because of the silliness of one “innocent” Minion, the use of pathos proves to the audience that the movie does not have to be inappropriate to be funny and thus making it appropriate for families with children. The use of ethos in this advertisement is created by incorporating familiar characters that parents of children would recognize, to prove that the movie, Minions, is appropriate for kids. To back it up even more, the visual contains the word "Minions" to show its credibility by being mentioned in two relevant movies that were made for children to
The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables
Media For media we decided to choose national network television advertisements as our main media channel with a smaller focus going towards using their social media presence to produce more sales. We chose to go with television as main channel for advertising because of Lululemon's lack of presence in that medium, by choosing television they will be able to go up against other athletic heavyweights like Under Armor and Nike. By choosing national television networks to advertise, Lululemon would be able to reach a larger audience and create a stronger image for the brand by grabbing the consumers attention with a strong commercial. We also decided that Lululemon, who already has a strong presence on social media, could use this to push more sales with advertisements mixed in with their general posts.
Chauduri, Saabira. "Nipples, Nudity and a Small Striptease: American Apparel's New Ad Campaign." Fast Company. Fastcompany.com, 21 Nov. 2008. Web. 24 Oct. 2011. .
Since I was a little girl, my mother always made it clear that a husband was unobtainable if a woman could not properly tend to his needs. I learned how to cook, how to clean, how to do laundry, and I even learned how to take care of my younger siblings all because, according to my mother, these responsibilities were a woman’s duty; it was her job. For centuries, this has been the mindset of every woman, which has been passed down from generation to generation. A stereotype that has influenced a culture and defined a human being. In this 1930’s Kellogg’s PEP Cereal advertisement we witness yet another stereotype defining women into this sexist housewife persona. Through the use of clothing and appearance, text and audience the ad conveys a
Calvin Klein 's #myCalvins campaign features many different celebrities posing in their Calvin Klein underwear with the sentence “I________ in #mycalvins.” This wildly successful advertising campaign uses many different methods to make the ad not only eye-catching but memorable. The ad that this paper is written on features model
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.
Fairlife milk advertises a woman bending forward, with her hands on her hips, and is showing a lot of skin of the chest and the high thigh areas, kind of like a Pin-up girl. The woman in the ad is wearing a dress made of milk, high heels and is expressing a shocked look on her face with her mouth open and wide eyes. There are white bold letters on the right of the woman that states “Drink what she’s wearing”. The background of the ad is a