The concept of spatial distribution can be found in how different companies are spread across space. Examining the placement of the Panda Express food chain at various scales and comparing it to other companies can help people understand and find out why things are located where they are, why their placement is so important, and what it tells about the retailer's diffusion. The Panda Express locations were first examined within the United States from the local to the global scale. The first scale in which the Panda Express chain was observed was the local scale (Fig. 1). At the local scale, there are twelve total Panda Express restaurants in the San Bernardino County. When examined, the locations of the Panda Express restaurants are shown to …show more content…
It can be inferred that they are placed around these areas for chain to attract more people, since these are largely populated areas. Finally, there is the national scale, where there are approximately over 800 Panda Express chains (Fig. 1.3). It is clearer in this map that the Panda Express locations appear to push toward both western and eastern coastal areas, with more on the east than the west. One possible reason the locations are greater in the east is that the east has more densely populated areas in the U.S. Looking across all maps, it can be said that as the scale of the map grew, so did the number of Panda Express locations. The number of stores increased 20 times when the scale went up from local to regional, and went up 4 times the amount of regional stores when the scale changed from regional to national. This is because the more area a scale covers, the more land the retailer can …show more content…
The patterns are mostly seen in the United States but can be recognized in the other areas. The distribution appears to be hierarchical diffusion because of the clusters around big cities (Fig. 1.3). City people there are exposed to the chain and so it becomes more popular and spreads to others in non-city areas. The contagious diffusion seems evident in America, where the restaurant chains seem to expand outward from one area. Panda Express becomes more popular through social communications, which explains the growth outward from one location. This also tells that the Panda Express chain is possibly aiming toward making the chain more popular so that it more chains can be made and possibly even spread the food chain to other
A positive to expanding to Canada is that Canadian shoppers are similar to American shoppers, ideally making this a good target market for growth (Fiorletta, 2015). In an interview regarding expansion in Canada, CO-CEO Walter Rob said, “Our efforts in Canada are part of the effort to grow.” “We think the opportunity for fresh, healthy foods is larger now that it’s ever been”. “And we intend to grow as fast as we have ever grown — 40 new stores next year, 42-44 for the following year.” “That’s 10% square footage growth on top of 15 million square feet of retail we already have.” “People have said maybe we should stop our growth.” “I said, no, we are not going to do that because our strategy is working.” “There’s no reason to stop.” “There’s every reason to keep going.” (Vieira,
Founded in 1986, Pret A Manger is a fast food chain, which produces freshly prepared, natural food with over 250 stores throughout the United Kingdom, France, Hong-Kong and the United States. Unlike most fast-food chains, Pret is a private company; they do not face the same pressure to grow as a public company does. However there are many factors that affect Pret A Manger’s marketplace such as economy, competition, technology, political environment, and the standard of living. This report evaluates major internal and external factors affecting Pret A Manger using various analytical techniques.
Not only is panda express light on the pocket it is heavy on the stomach. Panda Express is common around colleges because the quantity of the food to the price is a more than fair deal. This allows college students to save their much needed money and still get a substantive meal out of the deal. When getting a tray the food will usually consist of a generous proportion of noodles, white rice, whole grain rice, or noodles. As well as large proportions of two types of meats or vegetables, plus anything else needed upon request.
Fast Food Nation, by Eric Schlosser, is a stark and unrelenting look into the fast food industry that has ingrained itself in not only American culture, but in many cultures around the world. There is almost no place on earth that the golden arches has not entered. Aside from Antarctica, there is a McDonalds on every continent, and the number of countries that have fast food restaurants is growing on a daily basis. Schlosser describes in detail what happens behind the scenes, before the hamburger and fries come wrapped in environmentally safe paper and are consumed by millions of people daily.
The Frito-Lay product distribution location strategy is to sell in grocery stores, convenience stores and gas stations. Frito-Lay’s distribution strategy is from manufacturer to retailer and from retailer to customer, thus the retailers offer the company a location to sell their products and allows for intensive distribution ("P7distributioncasestudy - Fritolay"). Frito-Lay products are sold in the snacks area. Frito-Lay aims local customers in the countries in which they distribute their packed
The expansion of McDonald's to India, despite the fact that they don’t eat beef, is an example of Stimulus Diffusion.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Panda Express in St.George Utah is a four-star restaurant. First, the atmosphere at Panda Express cultural. For example, the restaurant has Chinese music playing in the background. While the customers wait in line, the Chinese music in the background prepares them for the food they are about to eat. The calm Chinese instruments make this restaurant feel more relaxed. The music is Chinese song by women, the Chinese women who sing have calm and beautiful singing voices. This music makes the customers wonder what the Chinese women might be singing about. While the customers wait in line some might even start a game, of guessing what the Chinese women in the music are saying. In addition, Panda Express has these Chinese pictures hanging on the
Introduction The food truck industry has been a part of the American landscape for a long time. Their mobility is convenient and allows for a quick and enjoyable meal, which as Americans we value. Their impact on the American landscape is unique because, unlike other food establishments, food trucks aren’t permanent. Food trucks have become so popular that cities have developed and designed parks for them. It is a growing phenomenon that has changed the landscape and has had a social impact on the daily life of an American.
Virtually 4.7 million U.S. laborers are utilized in the territories of sustenance readiness and nourishment overhauling, incorporating fast supplies in the USA. Stresses of a weight scourge and its related ailments have propelled numerous neighborhood government authorities in the United States to propose to restrain or manage fast-food eateries. However, US grown-ups are unwilling to transpiration their fast supplies utilization plane notwithstanding increasing expenses and joblessness portrayed by the oversized retreat, recommending an inelastic request. In any case, a few zones are increasingly influenced than others. In Los Angeles County, for instance, virtually 45% of the eateries in South Central Los Angeles are fast-food villenage or eateries with insignificant seating.
The fast food industry in New Zealand is contemplated on its intense competition involving international franchises for example, McDonald’s and local firms such as BurgerFuel which continue to expand with additional outlets across New Zealand. Wherein the competition between the surviving competitors has a strong force in the industry due to the high number of outlets, low switching and high aggressiveness between firms. The fast food rivalry amid prominent chains, for instance, McDonalds, Burger King, and countless others have strengthened as they “fight to offer the cheapest meal deal ever” (Marino, 2016). In fact, the main competition in this industry is cost-based
... conclusion, to compete with the intense competition in today’s fast-food market, KFC China differentiates the company by being innovative. Three significant innovative strategies are localizing the menu, understanding the Chinese culture, and hiring local management. KFC demonstrates that one size fits all approach in the global market does not always work. Many typical Western approach to foreign expansion is to deliver the same products or services as their original establishment. For instance, Domino’s Pizza, an American restaurant chain, nearly failed in Australia due to the underestimation of the need to adapt their offerings to the local tastes. KFC China offers important lessons for global firms. It is essential to know that to what extend the company should keep the existing business model in emerging markets and to what extend it should be thrown away.
They need their service to be in “an arm distance”, which means the convenient location helps customers save time, traveling costs. For the fast food chain companies, locating the branches to reach customers becomes a positioning strategy. CHANGING PREFRECE depends vastly on the fast food menu. For example, we can mention SALAD. Now salad was never considered as a part of the fast food menu.
The rise of American power and influence after World War II saw the gradual spread of the popularity of the hamburger to other countries, sometimes through American-owned restaurants and sometimes through local ones. The spread of hamburgers by American-based transnational corporations is identified in particular with McDonald’s, which was established in California in 1940. Likewise, in Philippines, McDonald’s competes with Filipino-owned Jollibee, which serves its own versions of hamburgers alongside more traditional Filipino-dishes and in 1998 caontrolled 69 percent of the local burger business (Liddle 1998). This indicates that even Filipinos are being influenced by the foreign foods especially burgers and eventually began to assimilate and fantasize the burgers as regular food of the country.
Fierce and growing competition – big fast food companies like Burger King and Kentucky Fried Chicken are constantly competing with McDonalds for customers and trying to take the spot as the top fast food chain.