Oreos Anti-Ad 2 Page Summary Oreos have held true to be one of the most popular types of cookies across the world. Oreo has built its cookie dynasty through the powerful advertising campaign that help make the cookie so widely popularized. One of the key campaign methods that Oreo uses a wide variety of catchy and clever slogans. The most popular slogan that I am sure all of America has come to know and love is of course: “Oreos----Milk’s Favorite Cookie.” The moment when people hear the word cookie and milk in the same sentence, they instantly come to think of the signature crispy, chocolatey wafer that surrounds the smooth creme on the inside. Oreo has coined this term to be the definition of what the Oreo cookie symbolizes in society. Many …show more content…
“The Institute of Medicine,” a branch of the National Academy of Sciences, last summer confirmed that trans fat is directly associated with heart disease and increases in LDL cholesterol, the kind that can clog arteries” (Severson). Trans fat has proved time and again that it is the worst type of fat because it just sits in your body causing potential clogging of the arteries. Furthermore, multiple sources claim that Oreos are actually addictive. In a new study by Connecticut college, students researched the effects of Oreos on lab rats under the direction of Professor Joseph Schroeder. They found that Oreos activate the same “pleasure center” of the brain as morphine and cocaine. A later study by the same people found that the rats’ behavior towards Oreo cookies was the same as their behavior towards cocaine and morphine and even found that Oreos “triggered more neurons in the brain than cocaine or morphine” (Berry). In addition, one ingredient, HFCS, (High Fructose Corn Syrup), is known to cause problems such as obesity, increased insulin resistance, belly fat, and heart disease. What’s more important is that there are multiple types of HFCSs that have different amounts of fructose in them, and producers like Nabisco don’t have to identify which kind they are using
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
In addition, the fast food industry’s main goal is to produce profit, and advertisements for unhealthy nutrition options flood schools, television, billboards, and multitudes of other outputs, all places where young children can view endorsements for fast food. Drawing a parallel between fast food and tobacco, Fed Up claims that soda resembles the cigarettes of the 21st century and that both of these toxins present many future health implications. While continuing to discuss long term effects of unhealthy food and eating habits, various scientific researchers and individuals share that up to “40% of non-obese people have metabolic diseases” (Fed Up). While not everyone may appear overweight or obese, they may have diabetes, heart related problems, high blood pressure, and/or numerous other health concerns. Overall, Stephanie Soechtig’s Fed Up discusses the issues of obesity and how private provide and special interests place themselves above public
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
Yet this “Oreo Cookie” commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her entire hand. The camera then shifts to show the child’s grandfather eating the cookie in the same manner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie.
The food that we as a nation consumes reflects the health and well being of the American people. We have become so accustomed to fast food and easy, unhealthy, diet choices that diseases like diabetes has become very prevalent and on the rise. One in every three Americans born after 2000 will contract early onset diabetes. In the film “Food Inc.” takes a look into a typical grocery store and reveals the illusion of variety. Most of the food in the industry leads back to corn. High fructose corn syrup, a sweetener made from corn starch, is found in many of the foods and beverages that we consume. High fructose corn syrup has been linked to metabolic diseases like obesity and diabetes. Corn has become very affordable and abundant and big food
For example, Moss spoke to Bob Drane, inventor of the Lunchables, on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shifted focus to the kids, the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” In their ads they generated a feeling of empowerment to kids who now want to eat lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect.
HFCS is being used for almost every food product in the food industry. However, if we look at HFCS from a limited point of view we just see it as something present in our food and not the health factors behind it. HFCS can be habit forming since it is a sweet replacement for sugar and in his article Peretti mentions that David Kessler said “sugar, through its metabolisation by the gut and hence the brain, is extremely addictive, just like cigarettes or alcohol.” People enjoy the taste and because of this they consume large quantities, which lead to health factors such as: obesity, diabetes, heart problems, infertility, liver problems, and so on. Our limited perspective may cause us to lose sight of how much of a risk HFCS possess. In my case I use to think that my family gained significant amount of weight only through fatty foods and...
But this is only the beginning of this systemic issue. Not only are today’s families far less active, but easy access to rich-tasting, cheap food can be addictive. The fast food industry knows this and uses this information to make foods that make the brain crave more. In his book Salt Sugar Fat, author Michael Moss discusses this in an interview with food scientist Steve Witherly. “He ticked off a dozen attributes of the Cheetos that make the brain say more.
Probably some of the most pleasurable and enjoyable memories of a person has to do with sweets. When thinking back to birthdays, there is always the memory of the wonderful cake that mother beautifully made and decorated with frosting and glazes. A typical night out with dad can be transformed into a magical evening with a trip to the ice cream parlor. The end of a fantastic Thanksgiving dinner turns heavenly when a hot apple pie is brought to the table and topped with delicious, melting vanilla ice cream. A good wedding is never complete without the cutting of the splendid multi-level wedding cake, when the happy new couple gets to playfully shove and smear cake and white frosting into each other’s smiling faces. Everyone knows that as a child, the only good part about going to the dentist is getting the candy bar at the end of the visit. Why do some people get sick after eating too much suger? Some people do not even know that the abuse of sugar can lead to negative effects on your body. There is something strangely enjoyable and resplendent about the consumption of sugar. Why is it that sugar is so deliciously enjoyable and at the same time a food product that has many negative affects on people’s health?
Come on now...we have all done it. You know the feeling. You are walking down an aisle in the supermarket craving “bad”. Instead of going for the Oreo cookies you feel are loaded with fat, you opt for the Snackwells Fat Free Devils Food Cake Cookies and feel like you are a saint for making the least harmful choice. You feel great...that is until you get home, open the package, eat one cookie, then two...then in a matter of minutes the whole box has been consumed. But you think, its not that bad...no fat!!!! But, what about everything else in that box???
We are all familiar with sugar. It is sweet, delicious, and addictive; yet only a few of us know that it is deadly. When it comes to sugar, it seems like most people are in the mind frame knowing that it could be bad for our health, but only a few are really taking the moderate amounts. In fact, as a whole population, each and everyone of us are still eating about 500 extra calories per day from sugar. Yes, that seems like an exaggerated number judging from the tiny sweet crystals we sprinkle on our coffee, but it is not. Sugar is not only present in the form of sweets and flavourings, it is hidden in all the processed foods we eat. We have heard about the dangers of eating too much fat or salt, but we know very little about the harmful effects of consuming too much sugar. There still isn’t any warnings about sugar on our food labels, nor has there been any broadcasts on the serious damages it could do to our health. It has come to my concern during my research that few
As everyone knows in order to be the best cookie, the cookie has to have amazing flavor. I asked my family members to volunteer and taste test each brand of cookies and rate them on a scale from one to three for their flavor. My family members ate each cookie and checked off which brand they preferred. The results show the brand of cookie with the best flavor was Keebler’s Original Soft Batch. Taste testers enjoyed the rich and smooth chocolate in the cookie. The cookie with the second best flavor was Chips Ahoy! brand cookies. Taste testers liked this cookies similarity to cookie dough, but did not enjoy the flavor as much as Keebler’s Original Soft Batch. The cookie with the worst flavor was the Cub Foods brand cookies because their taste was fake and stale. After looking at these results I found Americans prefer the flavor of Keebler’s Original Soft Batch cookies to have the best taste.
As we know chocolate is an unhealthy food option most of us have, it also is in one of the most popular food group, junk food. Everyone has some “junk food” in some point of their life these days; though its consumption is even more popular in the United States. Many Americans are becoming more and more obese over the last century partially due to that fact. According to Dr. Jeffrey Fortuna, author of the article The Obesity Epidemic And Food Addiction: Clinical Similarities To Drug Dependence, “As of 2010 nearly 70% of adult Americans were overweight or obese. Specifically, 35.7% of adult Americans are obese, and this is the highest level of obesity in the recorded history of the United States” (Fortuna, p. 1). I began to wonder if it could be possible that these people have become addicted to the junk food that they crave leading to these unsettling statistics. From the same article, The Obesity Epidemic And Food Addiction: Clinical Similarities To Drug Dependence, I learned that food does possess addictive qualities. There were biological and psychological factors that were similar to those of drug addictions. “They are: (1) cravings for specific drugs and palatable foods exist in many of the same neural path-ways, and; (2)...
Since industrialization in early America, the food industry has been growing, and with the development of prepackaged foods and fast-food chains, having snacks at your fingertips is a luxury that seems convenient and beneficial… until one considers the effects of junk food on the body and brain. Generally, junk food is characterized as food with high fat and sugar content and minimal nutritional value (Karimi-Shahanjarini et al., 2012). In modern day America, it is common to arrive home from a long day at school or work and grab a conveniently prepackaged snack to quiet your munchies and calm your nerves. Although this seems like a harmless act, eating these snack foods can have negative effects on the body and brain.
Kraft, the owners of Oreo, decided to take their success in America and introduce the product into China, and Indian markets. The problem with their ambitious plan, was that Kraft believed since they were so successful, their marketing strategy and even the cookie, needed