The reason I picked this advertisement as an awareness response is because the visual grabs the audiences attention and uses simple recognizable visuals, like the Old Spice spray can and the boxing arm, to lock the memory of the brand into the minds of the customers. Old Spice has always been repetitive in their advertising using celebrities like Terry Crews where they display an aggressive behavior like punching or kicking through objects. This print ad uses a same approach with the arm and boxing glove. The reason they do this is because they target mostly men as you can see they mention “Pure Man Scent”. The ad builds awareness of the brand and the spray product that they offer. The visuals engage the audience and gives them an idea of how …show more content…
The ad creates an image in the audience’s head that is negative against smoking in front of children, but then creates a positive image about the Institute that is trying to prevent it. The ad creates an immediate reaction which will lead to the audience viewing their website. The eyes of the sad little girl seem as if she’s looking directly at you. I think this is what catches the audience’s attention and then they realize the situation after they read the caption.
This print ad would be categorized as an association response because the message takes on a symbolic meaning and associates the brand with an aspirational lifestyle. The saying “The Sneaker Makes the Man” with the shoe and Nike swoosh makes the audience think that shoes are a necessity and that they need to purchase a new pair of shoes, particularly Nike, to stand out. The brand also tries to take on a larger meaning through this ad because of their exaggeration on how the shoe makes the man. They try to transform the product and persuade the audience into thinking it’s a necessity rather than a
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After reading the print ad, the QR code allows you to scan with your mobile device resulting in a direct and measurable response. The ad clearly states, “Get the app now by scanning the QR code” and provides the code at the bottom right of the ad. This allows IG Index to track every time the code has been scanned and also whether the ad created an immediate response.
This print ad not only informs the audience about the deals Pizza Hut is having, but it also has a QR code suggesting viewers to scan and get Pizza Hut’s app to order their favorites. The immediate and measurable response from the QR code means that this ad can be classified as a behavior response. The ad also includes coupons that can be used as a method for a direct response by suggesting the customer to cut out the coupon, use the code, go to their website, and
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
...re as same as the audience use in their everyday life. Easily connecting to the audience, with visual, audio and performer’s performance” one can imagine himself/herself in performer’s shoes.
For instance, if the audience were to just analyze the picture a little more closely they can see what the photographer is trying to demonstrate to them. By
The rhetorical appeal, ethos, also has an effect on the images’ message. Your advertisement is endorsed by an activist website called thetruth.com. It is a well-known website dedicated to exposing the truth of big tobacco companies and “inspiring action in the fight to end smoking.” This support validates your advertisement and assures your audience you are a credible source worth listening
The impact of the video is strong, because it covers common ground. The video portrays the child returning home from school and immediately searching for food. Many children in America endure this every day. The creator also uses many zoomed in views of random objects, which vaguely fails to tie the video together. This method is ineffective because the different point-of-views exaggerate the contents of the house and draws the viewer’s attention to the fact that the family is middle-classed, which means they are probably not suffering from poverty. The dominant figure—the boy—seems to have on nice, clean clothing. This tells the spectators that the family can at least provide necessities for themselves. Furthermore, from the handmade pictures on the refrigerator and the finger paintings on the wall, the viewers can conclude that they are family-oriented; however, there are no parents in sight. The logic flounders because there is indeed food in the refrigerator. The impact would have been more effective if there had been less food or even no food. Overall, the commercial is simple, easy, and effective. It portrays the problem at hand and then presents a solution. The viewers can easily discern that the video is about child hunger. The tactics that the composer uses ultimately evokes compassion from the audience. The ad has appealed to pathos and ethos and has solidified the ad. The subdued colors and the somber music have depicted how earnest the video is. In just 60 seconds, AdCouncil and Feeding America have effectively broadcasted their world hunger relief
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise. The black screens that contain the phrases “Our children are watching.” and “What example will we set for them?” also sets a concerned tone. That concerned tone makes you question Donald Trump’s words and actions, as well as his qualifications to become the President. The music and somewhat, dark color scheme also create a gloomy atmosphere as well. Hillary uses her slow and comforting music, as well as her soft and soothing voice, to make you relate to her on a motherly level. It makes you feel like you need to choose the best candidate to
progresses, we begin to perceive how ads for Nike, Calvin Klein, Oil of Olay, and Suzuki are selling more
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to a person’s character or logic does not work so much for the marijuana addicts. That is why this image successfully persuades people to disregard the risks of marijuana. First, the ad tells the story of an accident that was caused by a person who smoked weed.
in this essay it will be about the effect of them on the audience, how
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
The Old Spice Campaign that I chose is a one-sided message is the communications in which only positive attributes or benefits of a product or service are presented. The message in the ad is one-sided because it is only mentioning the positive aspects of the deodorant, it does not have any negative aspects on the ad. Old Spice advertisements always has a male presence, and it is usually a famous person. They usually have different types of male celebrities ranging from actors to athletes. Old Spice uses the humor appeal to get their message across to their target market. In their advertisements there is always something that stands out to appeal to the consumers. With this campaign it centers on the Old Spice Man answering questions from the viewers, and doing different activities, being different places and having costumes on. The ending of the commercial always has a surprise ending leaving the viewer astonished. The campaign appeals to the humor appeal because it uses humor, but not too much so that consumers can pay attention to the product that is being advertised. On the Old Spice YouTube channel for the commercial in the description box it says “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are sure insinuating it”, which is appealing to humor because you know that your man is not going to smell like it, but are suggesting that they would
...t that it claims smoking is good for you. However because of its positive tone of words such as “I” “my” make the opinion created in the audiences, minds as something persuasive and to rely on. Whereas, Advert two is not bias, however, it is a fact that “smoking kills”. This strengthens the argument, and the use of impersonal tone and “Alghanim” seems factual and helps persuade the reader that smoking kills. The word “kills” represents the experience of death, entrapment.