Office Solutions Goes Green

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Sometimes an idea turned passion is a tough thing to let go.

When Office Solutions' president and co-founder Bob Mairena decided it was time the company recycled its corrugated waste, there was little interest from recycling firms in the small amount the company had. If it wanted to recycle, Office Solutions would have to pay.

But Mairena and his wife, co-founder and vice president Cindy Mairena, weren't content with that. So they reached out to customers in 2007, offering to collect and recycle their corrugated waste, as well. The result – two environmental awards and over 142 tons of materials each month rerouted from landfills to recycling centers.

It's an effort that began in 1984 when the company first opened. Internal recycling was built into the very first business model, and the green culture defines the company. “It's interwoven into everything we do,” says Mairena. “The culture is through-and-through.”

Yet it wasn’t an easy sell for all Office Solutions employees. When Mairena first approached his sales and marketing team about promoting a green program to customers, they didn’t quite see the value and didn’t fully embrace or promote the recycling initiative. So he did it his way. Approaching the warehouse and distribution team, he collaborated with the manager and “sold it through the back door” –getting drivers to promote recycling with the customers. The company also recycles corrugated from the customers’ other suppliers.

Soon customers were raving about it – to their Office Solutions sales people. What’s not to love? Mairena says the recycling efforts save customers trash collection costs and helps them do the right thing. “New prospects were calling us to take part in this program.” The company offers the rec...

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...ogram within the company, etc. The manual is provided to all Office Solutions customers. “Whether they want to recycle the product through us or by themselves, we're there to make sure they're doing the right thing and make it easy for them.”

Next for the company is the launch of a line of environmentally friendly office furniture, carrying on the consistent tone of the company's environmental practices. There's also a move to consider biodiesel for the truck fleet.

Mairena says he hopes the conscious ecological efforts will make customers think twice about their consumption levels. “Being environmentally sensitive and not consumer-oriented is somewhat counterproductive from a business standpoint,” he says with a laugh, “If we’re making you more conscious about waste, you’re not buying as much paper or toner. But in the end we think that’s the right thing to do.”

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