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Strategic formulation of nokia phone
Nokia case studies
Nokia case studies
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Nokia in India Introduction Nokia, the global leader in mobile handsets had come a long way since it entered India in 1995. From winning the CII Brand of the Year award in 2005 to being invited to Harvard to talk on how the company had penetrated the Indian market, Nokia’s Indian operations had become a global case study of sorts. In brand surveys across Indian cities and demographics, Nokia topped the awareness list. More than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10 people who bought a mobile phone in India picked up a Nokia. Many of them had made their first ever-mobile call on a Nokia phone over a Nokia network. The 1100, the phone which was 'Made for India', had become Nokia's largest selling model globally. Nokia had pursued a cost leadership strategy in India, looking for various ways to cut costs. These included, setting up a manufacturing base for handsets in India, creating financing options for cellphones and working with cellular operators to reduce airtime costs. Nokia had also established a formidable distribution network that reached over 25,000 dealers, a network that was about three times the size of Samsung's, six times that of Sony-Ericsson's and one-fourth of Hindustan Lever’s (India’s largest fast moving consumer goods company). Nokia had preferred to work with distributors associated with dealers of fast moving consumer goods (FMCGs) and consumer durables. Many of Nokia’s regional distributors were former FMCG middlemen who found the margins in the mobile phones business more attractive. In the infrastructure business, Nokia Networks had become a key supplier to all five GSM operators in the country; Bharti, BSNL, BPL, Hutchison, and IDEA. Nokia Networks worked closely with operators to lower the total cost of ownership and usage for consumers. Nokia had demonstrated its commitment to India by setting up three R&D centres (Hyderabad, Bangalore and Mumbai) that worked on next-generation packet-switched mobile technologies and communications solutions. Background Note Over the last decade, Nokia had emerged as the clear market leader in the mobile device market in India. The company offered a wide product range to meet the needs of different consumer segments, ranging from advanced business devices, high performance multimedia devices, to an affordable range of entry level phones for first time subscribers. In 1997, Nokia India rode to market leadership on its Nokia 2110 model. Subsequently, it launched the Nokia 1610 and Nokia 8110. With India (along with China) having become one of the two most happening telecommunications markets in the world, Nokia continued to increase its commitment. In September 2003, Nokia India signed a deal with Reliance Infocomm to offer CDMA 2000 1X
In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance.
As the largest telecommunication company in the United States, Verizon sells the superiority of its network as the number one competitive advantage. However, over the course of a decade the telecommunication industry changed and having the best network was simply not enough to stay relevant. Telecommunication is an expensive business. “The financial challenges of keeping up with rapid technological change and depreciation can be monumental” (Investopedia, 2015). The Porter’s 5 Force Analysis of the telecommunication industry revealed that the availability of substitutions are high. This drives increase competition in the industry. Furthermore, deregulation has helped to increase new entrants.
Advent of smartphones leading to M-commerce in India A Frost & Sullivan report indicates that India adds five million new internet users a month and all are on mobile. " There are 230 million internet users out of which 130 million are mobile internet users [13]. Mobile is driving the market, especially in tier two and tier three cities in India. Half of the online shoppers in tier three cities are already on mobile, compared with just
The acquisition of Nokia has brought the magnificent manufacturing capability in the smart phone business for Microsoft. Microsoft could leverage on the productivity and logistics of Nokia to differentiate itself in the smart phone business. The acquisition would help both companies to resist competitions, since the competition is getting more and fiercer as innovation happens every day in the technology industry. However, Microsoft needs to come up with new ideas to preserve the dominant status in the many sectors. In the meanwhile, Nokia needs to focus on the rest of its business that had not been sold to
The company expanded in the 1950aê¡?s and 1960aê¡?s and became semiconductor producers for other manufacturers. Motorola also became a global company in the 1960aê¡?s. In the 1970aê¡?s Motorola introduced the companyaê¡?s first microprocessor and a prototype for the worldaê¡?s first commercial portable phone. In the 1980aê¡?s and 1990aê¡?s Motorola provided the worldaê¡?s first computerized engine control, invented the Six Sigma quality improvement process, launched the MicroTac which was then the smallest and lightest cellular phone on the market. In the 21st century Motorola has provided the worldaê¡?s first GPRS cellular system, the worldaê¡?s first wireless cables modem gateway, and the MOTORAZR V3 cellular phone.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
In today’s current economic state, the likelihood of a company entering into a global market is inevitable. Multinational corporations (MNCs) such as Vodafone are required to standardise their Research & Development activities throughout the world in order to penetrate the market. This is achieved by obtaining new technological opportunities, such as the most up-to-date phones, thus maintaining a competitive driver in the market.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Nokia is a technology company that has become a global leader in the technology industry. Historically, the company has grown from being the finish roots, to the situation of bringing expertise and technological change in the technology industry. The innovation technologies developed by the firm improve the connectivity of the people from different parts of the world. The products from the company are consumed worldwide. It deals with the production of mobile phones, iPad, computers and other technology products. The market is sensitive since it encounters stiff competition from competitors such as the Samsung, Techno and other mobile producing companies. The customers of the Nokia products are thus sensitive as they can shift from purchasing Nokia products and purchase those from the competitors. Furthermore, the customers are technology based because they majorly consumed technology based
Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."
This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
In 2007, Apple designed the first touch screen phone and it was a huge change and after three years, everyone wants to buy touch screen phone and Apple became the super star of the smartphone market. Apple’s unique designs changed the definition of fashion in the smartphone world, sine then, apple become the leader of smartphone market.