Competitive Analysis of Motorola

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Competitive Analysis of Motorola Company Background Motorola, Inc. is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. Motorola was founded in 1928 by Paul and Joseph Galvin under the name Galvin Manufacturing Corporation. The company started out by producing battery eliminators that allowed battery operated radios to run on household current. The first Motorola brand car radio was launched in the 1930aꏡ?s. In 1947 the company changed its name and became Motorola, Inc. The company expanded in the 1950aꏡ?s and 1960aꏡ?s and became semiconductor producers for other manufacturers. Motorola also became a global company in the 1960aꏡ?s. In the 1970aꏡ?s Motorola introduced the companyaꏡ?s first microprocessor and a prototype for the worldaꏡ?s first commercial portable phone. In the 1980aꏡ?s and 1990aꏡ?s Motorola provided the worldaꏡ?s first computerized engine control, invented the Six Sigma quality improvement process, launched the MicroTac which was then the smallest and lightest cellular phone on the market. In the 21st century Motorola has provided the worldaꏡ?s first GPRS cellular system, the worldaꏡ?s first wireless cables modem gateway, and the MOTORAZR V3 cellular phone. Motorola continues to pursue mergers, acquisitions and alliances in an effort to grow and continue to be profitable and be a global leader in the industry. Some of the major mobile devices products for Motorola are mobile phones, accessories, Bluetooth devices, IDEN technology, portable energy systems and two-way radios. Major products for Motorolaaꏡ?s government and enterprise mobility solutions are biometrics, integrated information management, computer-aided dispatch systems and records management systems. Other major products are Motorolaaꏡ?s networks and home networking solutions. Motorola has three business units which are mobile devices, network and enterprise, and connected home solutions. During the fiscal year 2006, mobile devices generated 66.1% of Motorolaaꏡ?s total revenues, followed by network and enterprise generating 26.2% of the total revenues, and connected home solutions generating 7.7% of total revenues. Motorolaaꏡ?s revenues for the 2006 fiscal year were $42,879 million. The U.S. which is the companyaꏡ?s largest market accounted fro 43.9% of the total revenues. Forces and Trends Trend: WiMax aꏡá‚" Nellie Stewart Description of trend: In the industry environment, Worldwide Interoperability for Microwave Access (WiMax) is very important to Motorola. WiMax is an Institute of Electrical and Electronics Engineers (IEEE) standard designated 802.16e-2005 (mobile wire-less). With WiMax cell phones will no longer be tied to cellular networks. WiMax has the potential to replace a number of existing telecommunications infrastructures (WiMax, 2007). WiMax has the potential of replacing cellular networks, copper wire networks used by telephone companies, and the coaxial cable infrastructure use by cable TV while offering Internet Service Provider (ISP) services. Relevance of trend: Broadband wireless access (BWA) and in particular WiMax is being

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