Nike Research Paper

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Nike Nike is a brand that sells athletic apparel and other accessories such as headbands or backpacks. This company is most mostly known for its high quality footwear and its logo, “just do it”. In Greek mythology, Nike was the winged goddess of victory in sports as well as in combat. The goddesses was often associated with Athena, and they often worked together to win many feats in battle. This fits the company appropriately, as a consumer who was looking to purchase a new set of athletic items would turn to a brand with the name Nike because it is associated triumph and success. Starbucks Starbucks is one of the leading coffee chains in America, serving high quality food and beverages since its opening. This company was founded in Seattle, …show more content…

Love, passion and beauty are the primary concepts behind this cologne. In advertising, Versace depicts a young handsome man as their representative for the company. Later on in their promotion this man seen holding a bow and arrow, shooting is towards the sky. This slows a clear allusion to the Greek mythological god of love, Eros. Eros is the son of Aphrodite and is portrayed with his bow and arrow, aiming at those who he wished to unite in love. In a popular myth, he falls in love with Psyche who later becomes immortal and they become maritally bound. Versace Versace is a an Italian fashion company that specializes in everything from handbags to eyeware. On every one of their perfume bottles the brand's logo is present, a portrait of medusa. Medusa was one of the Gorgon sisters, with a supposedly hideous face and snakes in place of hair. She was known to turn anyone who looked into her eyes into stone. The reason why Versace had chosen medusa to be their figurehead for the company may seem baffling, but might have to do with the myth of how Medusa was once beautiful and seduced Poseidon, angering Athena who transformed into a ghastly beast. Versace inturn decided to use her as their logo to imply the hazards of lust, at the same time letting consumers see the company's ingenuity and

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