Nike Research Paper

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For over fifty years, Nike has been one of the best-known and most respected footwear companies of all time, specializing in sports and running shoes. But, like most companies, they started small.

In 1964, Nike was founded by track-and-field athlete Phillip Knight, looking for a way to earn a living. The business, originally known as Blue Ribbon Sports, got their start selling Tiger running shoes, imported from the Onitsuka company in Japan. They made most of their sales out of their car after track meets. He was soon joined in this venture by his track coach, Bill Bowerman, who was looking for higher quality track shoes for his athletes.

The Tigers sold quickly, and the company burgeoned, soon hiring full-time employees and opening their first location. By 1971, Blue Ribbon Sports had made over a million dollars, and was ready to move out on its own. Their first original shoe was dubbed the Nike, named after the Greek goddess of victory. It was also the first to feature Nike's famous trademark "swoosh," designed by Carolyn Davidson. Interestingly enough, Knight didn't originally care for the symbol, saying, "I don't love it, but it will grow on me." …show more content…

While looking for a new sole that would get better grip on urethane tracks, Bowerman found inspiration in the household waffle iron, and used it to mold the first sole. Other early innovations by Nike included a nylon-topped running shoe, and a cushioned midsole that covered the whole length of the

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