Netflix Research Paper

1323 Words3 Pages
bulb-icon

Recommended: Impacts of internet on digital marketing

Why did you choose this company? How does it fit your career goals? I chose this company because I am interested in Marketing and I would like to work in the TV or Film industry. So, Netflix links these two worlds in a different and interesting way. Indeed, the company has revolutionized the TV and DVD industry. Netflix has changed the game for everyone and I believe that streaming is going to be future of everything. Also, this is a pretty interesting market that has shaped the industry. Finally, this assignment can help me to understand much better this business model and how it is changing the way people consume entertainment. A. Background information Netflix is a global provider of streaming movies and TV series. Reed Hastings founded the …show more content…

It was not until 2007 when the company introduced their streaming services. Currently, the company has over 75 million subscribers (Statista, 2016) and it is available in 190 countries. The company offers three types of subscriptions Basic $7.99, Standard $9.99, and Premium $11.99. The difference between the subscriptions is the HD resolution and the number of screens that you can use at the same time. This year, Netflix ranked in the position number 5 of the most innovative companies in the USA for giving their audiences exactly what they wanted (Fast Company, 2016). Most of the content that Netflix offers is licensed from distribution partners. However, in 2011 Netflix started to produce original content and this is one of its biggest competitive advantages over its

Show More
Related

  • Hulu's Argumentative Essay

    703 Words  | 2 Pages

    But it is a fact that hulu most standard membership is cheaper than the standard membership netflix does have to offer and here is why. The cost of a standard Netflix membership is $10.99 per month But was original $9.99 per month, But their basic plan which cost $7.99 a month will remain the same and this plan only allows you to stream shows on one device so you cannot share the account with others such as your family or friends . Netflix raised prices to introduce new product and shows, Where Hulu offers a range of different prices for different packages like hulu with live TV which is $39.99, But their standard membership cost $7.99 per month and allows you to stream the service on multiple profiles and devices, But this package does come with ads. you can pay an additional $4 to remove the ads. But Hulu is standard membership cheaper than standard Netflix membership and you can stream to 3 devices at

    Read More

  • Reed Hastings Essay

    800 Words  | 2 Pages

    Reed Hastings Reed Hastings Jr. is the co-founder and CEO of Netflix. Along with March Randolph, the two created the streaming service that impacts over 74 million lives. Background before Netflix Hastings was born in Boston, Massachusetts on October 8, 1960. He attended Bowdoin College where he received his bachelor’s degree in mathematics. After college, Hastings enlisted in the Marine Corps’ officer training school.

    Read More

  • Netflix SWOT Analysis

    1425 Words  | 3 Pages

    §     There are a large number of substitute products. Netflix is in the business of providing personal entertainment at an affordable cost. Since any other form of entertainment is considered a substitute, Netflix?s industry is in direct competition with all other forms of entertainment, whether it be reading, physical exercise, regular television, etc. If trends in popular culture move away from those related to movies, revenues may be affected.

    Read More

  • Netflix"s Approach to Marketing

    1147 Words  | 3 Pages

    After receiving a ridiculously high fee for returning a movie late, Reed Hastings said that there had to be a better way to rent and watch movies and TV shows from the comfort of their own homes. Hence, in 1997 Reed Hastings and Marc Randolph, a software executive, co-found what is known today as Netflix, “the world’s leading internet subscription service for enjoying movies and TV shows,” (Netflix, Facts). The purpose of this paper is to the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction.

    Read More

  • Netflix In A Nutshell Paper

    399 Words  | 1 Pages

    Netflix in a Nutshell Netflix is considered as a pioneer in cultural innovation. Ranking 11th on LinkedIn’s Top Attractors list in the U.S., it is one of the most coveted employers (Fairchild, 2016). Netflix demands self-sufficient employees and rewards them with unrestricted vacation, a liberal expense policy, and the power to choose what percentage of their salary be given in company stock or cash. This “freedom and responsibility” culture in the 2800-employee strong company, is famous for attracting only “fully formed adults” (Giang, 2016). When Employers Promote Adulting

    Read More

  • Netflix Comparison Essay

    772 Words  | 2 Pages

    Netflix has showings of old and new movies, and also has full seasons of popular television shows.

    Read More

  • Netflix Documentaries

    193 Words  | 1 Pages

    Documentaries have a significant impact on today's generation; no one wants to watch T.V because everyone can just use their laptops, Ipads or phones to entertain themselves. Netflix is one of the most popular entertainment sites used today for movies, T.V series, and documentaries. Statistics show that more than 5.2 million Canadian are paying for Netflix monthly, but that's just Canada's statistics, Netflix is watched worldwide with the rate of 93.8 million subscriptions. Majority of the audience watching Netflix documentaries are youth audience from ages 12-20 and adult audience from ages 30-50. Both these viewers watch documentaries based on educational purposes in which they find best in their interest.

    Read More

  • The History of Netflix

    2022 Words  | 5 Pages

    Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.

    Read More

  • Porter's Five Forces Model and The Movie Rental Business

    908 Words  | 2 Pages

    According to the history of movie rental, home video, and gaming, Netflix was the first company to introduce the movie rental service back in April of 1998 and offered more than 900 titles (Lardener, 2010). Ever since, the industry has become larger with new technology such as online streaming and next day delivery. Also, more competitors are now available and provide the same services, such as Amazon, Wal-Mart, blockbuster, and Redbox kiosks.

    Read More

  • Netflix Market Structure

    1515 Words  | 4 Pages

    Low pricing has been Netflix competitive advantage since the beginning. The brand image of Netflix is the low price.

    Read More

  • Netflix Challenges

    1005 Words  | 3 Pages

    1) Netflix’s currently does not have a user-friendly method for customers to stream videos onto television sets. Netflix is entering agreements with the manufacturers of game systems, Blu-ray disc players, and televisions to include software capable of streaming Netflix videos. 2) There is strong competition with other companies that offer video streaming at no extra charge. Additionally, Netflix and its competitors are attempting to enter the digital world.

    Read More

  • Analysis of Netflix Social Commerce Strategy

    1491 Words  | 3 Pages

    Netflix was established by Marc Randolph and Reed Hastings in 1997 in California. Initially, the company offered a DVD-by-mail service for a monthly, flat rate subscription fee. Videos were sen...

    Read More

  • Segment Analysis Of Netflix

    1002 Words  | 3 Pages

    (2014),” substitute products to the movie rental industry are wide in number and include physically attending a movie, watching television, surfing the web or even playing a video game.” Also, people can watch their favorite movies, and television episodes by buying DVDs, watching on TV, and going to a movie theater (QU, Mahboubi & Cho, 2015). According to QU et al. (2014), “though a ticket for one movie may cost $10, the same amount Netflix charged for unlimited access to movies and shows for an entire month, movie theaters show the latest movies with the most popular stars, while content licensed to Netflix could be more obsolete and less popular.” Netflix attempted to prove itself and to face the threat of new substitutes in many ways.

    Read More

  • Environmental Factors Leading To Blockbuster's Success

    486 Words  | 1 Pages

    Although small and somewhat niched in it's early stages, Netflix provided a very innovative option for consumers: it had great variety of content, no late fees, Internet-based platform, and an easy delivery service. Although it provided the same service as Blockbuster, Netflix, was a company that focused on the experience of its customers. While Netflix was busy making a name for itself and growing, Blockbuster ignored its newest competitor's model, and continued to operate as usual. Skip a few short years ahead, and Netflix crept up to Blockbuster as a major competitor by the mid 2000's. (Satell, 14, para.

    Read More

  • Difference Between Netflix And Movie Movies

    791 Words  | 2 Pages

    Carmike Bellevue is eleven dollars and twenty-five cents per adult ticket). The average person’s budget cannot afford to splurge on movie tickets everyday; however Netflix offers their full collection of programs with a maximum cost of eleven dollars and ninety-nine cents a month. For this price not only do you get all their films, but you also get Ultra HD and are allowed to have up to four people watching at a time. Netflix offers three different plans: basic (seven dollars and ninety-nine cents per month), standard (nine dollars and ninety-nine cents per month), and premium (eleven dollars and ninety-nine cents per month). A plus for Netflix would be that the first month is free for any given plan and is watchable on laptops, tvs, smartphones and tablets. Another point to consider is watching two movies at the movie theaters is equal to twenty-three dollars, while Netflix has a set fee no matter how many movies someone chooses to watch. Lastly, considering the prices of the concession stands at movie theaters, going to the grocery store to get snacks is a much cheaper alternative. Netflix is unquestionably better priced than the movie theater, especially when considering the content given for that price.

    Read More

More about Netflix Research Paper

Open Document