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Essay about the history of netflix
Netflix Case Study
Essay about the history of netflix
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Netflix is a great website/app. Netflix has over three thousand movies and TV shows, and a variety to choose from. The organization is a site or an app, where people can watch movies and TV shows for as low as eight-dollars a month. Netflix has many genres. They even have a section just for kids. Netflix also created their own productions, which they have many Netflix originals. There is also an account setting where many people can have their own page on Netflix. The Company is always uploading new things, so it always updated. Netflix started up in 1997, by Reed Hastings and Marc Rudolph. The company started out being just a web site where one can go and rent movies, in 1999, it became a site where members can watch the movies and shows directly online (A brief history of Netflix). …show more content…
A main section and a kid's section. The kids section is a great resource for parents. It makes sure that everything the child watch is appropriate for the child. The only type of movies allowed on kids Netflix are: PG (Parental Guidance) or PG-13 (parental guidance-13). It eliminates anything that is for adults. It eliminates rated R, meaning anyone under 17 requires adult supervision. Is also gets rid of anything that is TV-MA (mature audiences). Even though it gets rid of these types of movies and shows, Netflix stills leave plenty of shows and movies for kids to choose from. They can still have a wild variety to choose from. Netflix has many genres. Meaning many categories to choose form, they have: action, anime, horror, comedies, dramas, and many more. The more movies/ TV shows you watch, Netflix helps customize your account, to specific genres one is like. So, when one gets stuck on what to watch. Netflix is right there with genres to one's liking, but also specific movies to one's particular liking
Although Valenti and the Rating System's advocates claim that parents should have the final choice in what their children view, the system may, in practice, obstruct that purpose for parents who decide that their children should see some films. For films with the controversial NC-17 rating, the theatre is prevented from letting young John Small and his under-aged ilk from seeing a film despite his parents' permission. In fact, had John actually been accompanied by his parents, the theatre would have had every right -- some would even say responsibility -- to refuse his admission. The printing of the NC-17 rating often does not read -- as would be reasonable -- "Intended for Adults Only" but rather the more rigid "Not to be Attended by Children Under Seventeen.
The MPAA rating system is outdated. The recent advances in technology allow children to see movies regardless of the rating. The rating system worked well for the early years, but recently “kids slip into the movies they want to see. . . . They also see them at home on widely available DVDs, on cable, and via popular streaming services like Netflix and Amazon” (Ebert 2). Even when kids go to the theater to see movies they can “theater hop” or buy a ticket to a low rated movie and slip into the R rated film of their choice. DVDs and the Internet both provide ways for kids to watch movies that contain objectionable material. Websites that offer the o...
Netflix and Hulu both have a large library of movies and Tv shows. The biggest differences from the two services is that Hulu offers newer tv shows that follow live tv from the major networks like The CW, CBS, FOX and many others. Netflix and Hulu share a lot of the same tv shows but Hulu gets new episodes
Netflix first grabbed the attention of many customers when, unlike the local video rental store, they eliminated due dates and late fees charged by traditional video rental stores. The Netflix model allows customers to pay a monthly subscription fee for which they receive as many movies as they want in a month. The subscribers order DVD’s via the firms website and delivered through the United States Postal Service. Subscribers keep the movie as long as they want and when finished return it to Netflix in a postage paid envelop.
§ There are a large number of substitute products. Netflix is in the business of providing personal entertainment at an affordable cost. Since any other form of entertainment is considered a substitute, Netflix?s industry is in direct competition with all other forms of entertainment, whether it be reading, physical exercise, regular television, etc. If trends in popular culture move away from those related to movies, revenues may be affected.
Netflix has a user-centric based policy. Individual preference data is stored in their database which enables for product/ service customization. They can expand their services and products complexity without having to further increase the level of familiarity and understanding that is necessary for the handler to utilize the products and services. This differentiator makes Netflix unique compared to competitors in their industry. The context-driven variability used allows Netflix to provide a more user-centric solution.
Parental consent should be a major factor in determining if a teen should be allowed to watch rated R movies. “We all know what's right for our children” (A.O. Scott). Parents have lived with their children for most of the children's life and they understand how they act(their behavior) and based off of their behavior, they can decide what movies the child can and can’t watch. It is not wrongdoing for the parent to be deciding on your behalf. We actually can’t guarantee what the child is saying to the is true as “Children, more than critics, are receptive to anything that doesn’t bore them” (A.O. Scott).
Reed Hastings (co-founded) founded Netflix in 1997. During this time, Netflix offered DVD rentals by mail. As Netflix went public in 2002, shortly a year later their subscription reached the one million mark (Netflix Management, 2011). Recently, Netflix is recognized as one of the 50 most innovative companies, ranking number eight for “streaming itself into a $9 billion powerhouse (and crushing Blockbuster)” with 20 million subscribers (fastcompany.com, 2011). This success shows how Netflix embraced a business approach where their mission was to take the troublesome experience of everyday consumers and transform them into a business opportunity. Below illustrates how Netflix rank in other categories.
A great example of this is Netflix. Netflix is an online site that holds tons of movies. People pay $8.99 a month to access these movies using their Netflix account. Many of the young adults who have this, have the ability to watch many different types of rated R movies whenever they want to. Since most young adults have access to rated r movies to begin with it would make sense if the theaters changed the purchase age.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
According to the history of movie rental, home video, and gaming, Netflix was the first company to introduce the movie rental service back in April of 1998 and offered more than 900 titles (Lardener, 2010). Ever since, the industry has become larger with new technology such as online streaming and next day delivery. Also, more competitors are now available and provide the same services, such as Amazon, Wal-Mart, blockbuster, and Redbox kiosks.
The idea inspired Reed Hastings and Marc Randolph, and then they founded Netflix in Scotts Valley, California in 1997 (Netflix, 2014). The company comes into play by developing a subscription-based streaming platform for movies and television shows. Unlike the traditional movie rental businesses such as Blockbuster and Redbox, Netflix’s innovation offers service via Internet, and it does not have any physical stores but instead delivers DVDs through postal mail in the U.S. Since then, Netflix has become the world’s leading internet television network with constant growth of customers to over 48 millions members in more than 40 countries in the North America, Europe, and the Latin America (Netflix, 2014). In this analysis, the main focus is examining the current market environment for Netflix. It identifies the type of market structure that Netflix is currently competing. The analysis also expands on the competitions, product differentiation, pricing strategy, and measuring the level of easy entry-and-exit.
Restricted or R-rated movies, are an omnipresent source of entertainment for adolescent and adults. Restricted movies are a source of entertainment and art as on par with Parental Guidance-13 (PG-13) and General (G-rated films). Teens exposed to content in R-rated movies create exposure to increase maturity. Young adolescents under the age of seventeen should be permitted to watch R-rated movies for the understanding that it is a form of entertainment and art. The legal age to be permitted to view Restricted films should be lowered to younger adolescents.
1) Netflix’s currently does not have a user-friendly method for customers to stream videos onto television sets. Netflix is entering agreements with the manufacturers of game systems, Blu-ray disc players, and televisions to include software capable of streaming Netflix videos. 2) There is strong competition with other companies that offer video streaming at no extra charge. Additionally, Netflix and its competitors are attempting to enter the digital world.
Netflix and movie theaters each have their advantages, but when it comes to the four factors discussed Netflix is the clear winner. Netflix has a larger variety for a better price, while being convenient for the viewer. While