Negative Political Advertisement

1340 Words6 Pages
“Negative advertising gets the supporters committed and excited” (Bike 1). What Bike is trying to say is that negative advertisement gets people excited and wanting to look into that specific person. This essay is going to be about how negative advertisement should be allowed. People should have the right to pledge whatever they want to pledge in. “ A ban on negative political advertising would open the political world up to those who don’t want to be expose themselves to media bullies” (Admin 2). I believe that if people are scared to expose themselves then they must have something to hide. Even though negative things said about those candidates are not true, I believe that negative political advertisement should be allowed because negative advertisement makes people want to look more into that specific candidate and we are emotionally attached to negativity. “Negative ads have the potential to spread not only harmful, but false information as well, leaving the viewer misinformed and voting for the wrong reasons” (Dr. 1). What this is saying is that negative ads just confuse the voters because all of the information they put on billboards and the television is false. So the people vote for what they thing is true, but really isn’t. Negative things said about that candidate is not true. This is saying that candidates are scared to do anything because they do not want people saying false things about them. I believe that people should not be scared in less they have something to hide. That would be the only reason why people would want to hide from the media. “Extremely frequent exposure to a negative ad has a backlash effect on how the sponsoring candidate is viewed” (Pederson 1). Pederson is saying that negative ads have effect... ... middle of paper ... ...cle.asp?articleid=8>. Chapman, Steve. "Some Positive Thoughts About Negative Advertising." N.p., 04 Jan 2008. Web. 8 Dec 2013. . Dresdon, Bensley. N.p.. Web. 8 Dec 2013. . Pederson, Traci. N.P.. Web 5 Dec 2013. R, David. N.p., 26 Mar 2011. Web. 8 Dec 2013. . Sherman, Fraser. N.p.. Web. 29 Jan 2014. positive-advertising.html>. Wattenberg, Martin. N.p.. Web. 8 Dec 2013. .
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