Multiview What is the Multiview Methodology? Multiview is an approach to system analysis and design and is accomplished by breaking view specification into independent tasks. It focuses on organisational goals and aims to further them by integrating the system in accordance to the people that work within the establishment. Reference: Ref: http://citeseer.ist.psu.edu/rundensteiner92multiview.html Applying Multiview to Next Plc The Multiview Framework Ref: www.cms.livjm.ac.uk/CMSALAWS/PAGES/fldr/bsa7.doc The Multiview framework shows five (5) views that denote all characteristics required to facilitate user requirements for the IS. Methodology Outputs Outputs Information Social Aspects How will it affect me? Role-set Will my job change? In what way? People tasks What will I have to do? Human-computer Interface How will I work with the computer? What inputs and outputs are there? Database What data are involved? Database Maintenance How will I maintain the integrity of the data? Recovery What happens when it goes wrong? Monitoring Is the system performing to specification? Control How is security and privacy dealt with? What errors are detected? Information retrieval What information will I get? Application What will the system do? Inputs and Outputs necessary for non-application areas. Will it affect anything else on the computer subsystem? Ref: www.cms.livjm.ac.uk/CMSALAWS/PAGES/fldr/bsa7.doc Multiview Stages 1. Analysis of Human Activity Multiview looks at the human activity within the organisation and analyses it in order to determine a problem theme. Using diagrams to give an overview of human activity within departments make it easier for users to pinpoint discrepancies with workflows. Once identified, users of the system can assist the developers to make the necessary changes that will increase efficiency with human activity. [Refer to Rich Picture in document] The Rich Picture shows human activities and work processes through use of simple diagramming. From this diagram we can extract the faults of the current system, and aim to improve it. The diagram can relate to current conflicts between the marketing and sales team as they interact with each other to develop marketing strategies. The Information System is aimed to further assist the marketing departments in local and foreign regions. By looking at human activity in the organisation, we can develop a more successful approach to obtaining and analysing market research. Diagram 1 – shows the process of choosing a research method Primary research is new data that is gathered by conducting different methods of marketing research. Diagram 2 – shows how Primary Research is conducted and analysed Secondary research is marketing research based on previously gathered data. By using secondary research companies can evaluate a strategy, based on records of market research gathered from the company itself and different sources over a period of time.
The process of market research is assembling information, analyzing its value, and interpreting market information about products or services to be presented for sale in a particular market (McDaniel & Gates, 2006). Market research is also about historical, current and future customers for the product or service being researched. Market research as stated by McDaniel and Gates, (2006) is a combination of characteristics, spending trends, position and the needs of the firm’s target market, the industry the firm is working in, and the firms competitors.
...t embrace change as the world around them continues to change at different speeds. It will be necessary for the company to utilize both primary and secondary research and various research methods to gain an overall analysis of the target market. They will need market research to aid in the decision making that will drive their business to the next level with the intent of maximizing the company’s returns.
Marketing research has become a very important part of small businesses and large corporations gaining information about their customers and how they feel about their products and services. According to Philip Kotler, "Marketing research is systematic problem analysis, model building and fact-finding for the purpose of improved decision-king and control in the marketing of goods and services (Kotler & Keller, 2012)”. The initial step in the marketing process is to identify the problem the company is having and then decide the way the marketing team would like to conduct the research. The marketing team will devise a plan on how to gather the information and set a budget for the research project. In the planning of how they will conduct the
Stage 3 involves creating an Architectural Model version of the whole system including sub systems. A Viewpoint Hierarchy shows a skeleton version of the system which can be ins...
When researching about advertising and marketing it is important to utilize the more recent the research is more credible one can become as a writer implementing the facts about the product to the audience. Research is the first step to identifying the customers and new opportunities by compiling information from credible sources to compare your thoughts with other research and writing a strategy for marketing and advertising. The purpose of current research is to inform you more about your topic enabling you to organize the information in written format to create a systematic approach to the research process which is how you will develop the answer to the question.
Whenever a company has a new product or service it would like to offer to the public there are always questions it needs to answer and analyze first. For instance, who is the target market or markets we want to appeal to? Is the market receptive to a new entry or are the products or services already there sufficiently entrenched barring any successful new release into the market? How well will our product or service address the wants and needs of our customers? The answer to each of these questions requires this firm to conduct research, specifically market research, to gain the knowledge they seek. Using the Valley Yellow Pages Company as an example, this paper will define market research, identify the different types of marketing research used, and describe the importance of this research to the organization.
Polaris Marketing Research (2008). Marketing Research Process: An Overview. Retrieved May 8, 2008, from http://www.polarismr.com/edctr_overview.html
... different layers such as ETL stage, SIF, BDW and how data is processed to generate reports according to the requirement. The processing of information from raw data to different processing stages culminating in coherent information is fascinating.
A documentation framework is essential for any large project; hence, RUP describes how to document functionality, constraints, design decisions and business requirements. Use Cases and Scenarios, are examples of artifacts prescribed by the process and have been found to be very effective at both capturing functional requirements and providing coherent threads throughout the development and deployment of the system.
Malhotra, N.K., 2002. Basic Marketing Research: A Decision-Making Approach. Upper Saddle River, New Jersey.: Prentice Hall.
Primary research is a type of research in which a researcher will have to conduct themselves, for instance, surveys and interviews. This form of research is important to the academic cultures because they create and conducted their own experiment. The results from the experiment are their own fresh new findings that no one has tampered with.
The Unified Modeling Language is a standard language for specifying, visualizing, constructing, and documenting the artifacts of software systems, as well as for business modeling and other non-software systems. The key is to organize the design process in a way that clients, analysts, programmers and other involved in system development can understand and agree on. The UML provides the organization. The UML was released in 1997 as a method to diagram software design, by some of the best minds in object oriented analysis and design. It is by far the most exciting thin to happen to the software industry in recent years. Every other engineering discipline has a standard method of documentation. Electronic engineers have schematic diagrams; architects and mechanical engineers have blueprints and mechanical diagrams. The software industry now has UML.
Primary marketing research is collected for the first time if the company has enough money to finance it, but in most case it is the second more accurate one. It is original and collected for a specific purpose, or to solve a specific problem. Primary research delivers more specific results than secondary research, more expensive and time consuming, which are an especially important consideration when the company is launching a new product or service. There are many ways to conduct primary research. By customizing tried-and-true approaches, focus groups, surveys, field tests, interviews or observation, you can gain information about your target market. Primary research is generally based on sampling techniques and requires statistical methodologies. The sample size could be as small as 1 percent of the market and thus the information and results gathered are highly accurate.
The American Marketing Association defines marketing research as “The systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area.”(McDaniel & Gates, 2006, p 6)
On the other hand, weaknesses existed. The primary research was the most difficult and frustrating sector, for it was difficult to keep in touch with the potential competitors; hence, a chance to learn more and analyse deeper from the potential competitors was missed. To conclude, the result and analysis of primary and market research which was based on the questionnaire was not convincing enough, and it was the main sector which needed to improve in the future.