Mobile Money Case Study

1371 Words3 Pages

Chapter 1: Introduction The innovation in mobile phones has enormously changed the lives of the people all around the world. The proliferation of mobile phones spans across people of different age groups and leveraging the mobile phone for different usages. Over the years, the multi-functionalities of the mobile devices have diversified and intensified to become a comprehensive electronic device. Pertaining to this, the incorporation of financial solutions with the mobile devices supplemented with affordable network connectivity has chiefly been responsible for transforming the usage of mobile devices merely from a communication device to a monetary transferring device. This has led to the magnificent setting of a new era in the mobile financial …show more content…

Mobile money has led to the emergence of mobile wallets and digital payment techniques that help people leverage from virtual money transfers and payments. With mobile phones become an inseparable tool in one’s daily life, mobile money market provides the ultimate solution to enhance the customer’s in-store or online shopping; travel, and banking experiences by providing them with utmost convenience in payments and fund transfers. In addition, mobile money solutions have helped the mobile users in send and receive cross-border remittances, make bill payments, send and receive money over their mobile devices. Mobile Payment in Mauritius In Mauritius, the mobile payment service was launched in 2012 by Mauritius Telecom in collaboration with the State Bank of Mauritius. The service is branded Orange Money and enables any mobile customer (including Emtel and MTML customers) to effect payment of their utility bills (CEB, CWA, MT fixed Line, Orange Post pay), payment of their income tax and payment for goods and services bought at registered merchants. Orange Money is a bank led model of mobile payment whereby the customer’s bank account is linked to his mobile phone. Thus, when a payment is effected, the customer’s bank account is debited and the merchant’s account is credited. The limit for such type of payment …show more content…

Many reasons are assumed such as; “It can be that the market is not mature enough for this innovative mode of payment or; It can be that people are used to cash and card transactions that they do not bother about mobile payment or; It can be that customers don’t understand the mechanics of performing transactions and are apprehensive to try something so novel as mobile payment” quoted from an unknown source. Therefore why mobile phone payment has not driven up is still a mystery to be unleashed through an intensive research then only can appropriate measures be taken. The real cause of the lack of interest of using mobile payment and why the market size and growth is so low need to be discovered. So, a research on this topic is mandatory at this stage to know the future of mobile payment landscape in Mauritius as we are live in a technological era and people embrace facilities so must mobile payment. But this is not the case and the market has remained constantly a low one where it is still trying to make a place in the

Open Document