Mlk Auto Company Case Study Summary

MLK Auto Company is looking to move their operations into an unknown territory for them. They wish to move into the competitive markets in China in order to have lower production costs. The company, stationed in the United States and produces auto parts, could have a competitive advantage when it come to the market in China. Although they have thought the move through, there are still aspects that the company is going to have to think about very clearly. One of the things MLK is going to have to look very closely at is the economic environment in China. Although they have been successful in the US, they could fold when entering into a different market if they don’t know the market. MLK is going to have to look at the wages of workers in the area and compare it to what they will be paying. If the pay to low, nobody is going to want to work there. If the pay is too high, they could not make a

There is a lot that goes into the marketing of a company and bringing customers to the product. There needs to be people in the company who have good technical skills that can continue to innovate the product and make sure it is still doing what is should be doing in order to increase people’s quality of life. Employees need to have human skills to attract customers and be able to sell them the product. China is going to have different customs and ways of approaching customers. MLK needs to be up to date with those practices so they don’t offend anyone or anything in their culture. If someone is offended, it could severely hurt the business. Finally, there needs to be people with conceptual skills to take the company to the next level. There were people who thought about moving the company to China and then made it happen. They need to continue to innovate and look at the big picture view of the