The company’s mission and vision revolves around the context of “One Ford”; that is, one team, one plan, one goal-whereby the overall vision is to deliver profitable growth for all (Ford, 2014). Its social responsibility statement is to create long-term value as a corporate citizen. The company believes that it is only as strong as the community in which it operates within (Ford, 2014). Market Share and Competition According to CSRwire (2014), the Ford Motor Company currently operations across six continents, and has got over 70 manufacturing plants worldwide. Its market share as of 2002 was about 15.3% in the United States, and 7.9% in Europe (Ford, 2014).
Henry Ford founded the Ford Motor Company (FOMC) in Michigan on June 16, 1903 after “previous attempts to manufacture cars had failed.” Early in its history the company saw much success with the expansion of Lincoln, the company’s luxury vehicle, along with investments in Mazda and purchasing the “Aston Martin, Jaguar, and Volvo and Land Rover brands.” However, the company has since seen drastic reductions in its stake in Mazda, along with selling all four brands to other automakers. More recently, through Henry Ford’s vision, FMC has become one of the largest automotive manufacturers in the world given that it manufactures and distributes automobiles across North America, Europe, Asia and South America and ranks 10th in Fortunes top 500 companies in the 2013 edition. Ford’s current headquarters is in Dearborn, Michigan. II. SWOT Analysis According to Kerin, Hartly and Rudelius, authors of the textbook Marketing 11th edition, SWOT is an acronym that describes an organization’s appraisal of its “internal strengths and weakness along with its external opportunities and threats.” The SWOT analysis includes examining the company’s strengths and weakness in the areas of management, offering, marketing program, finance, personnel, manufacturing and research and development.
In The New York Times. Retrieved March 10, 2011, from http://topics.nytimes.com/top/news/business/companies/general_motors_corporation/index.html Elliott, H. (2009, April 27). America's Fastest-Dying Car Brands. Retrieved March 9, 2011, from Forbes.com: http://www.forbes.com/2009/04/27/dying-car-brands-lifestyle-vehicles-pontiac.html Flint (n.d.). In Encyclopedia Britannica.
Taylor, A. (2008, April 22). Can this car save ford? Retrieved August 17, 2011, from CNN money: http://money.cnn.com/2008/04/21/news/companies/saving_ford.fortune/index.htm The New York Times Company. (2011, August 3).
Retrieved from http://marketrealist.com/2014/04/companies-like-toyota-lead-global-automobile-market-share/ (n.a.). May 8, 2014. FY 2014 Financial Results. Toyota Motor Corporation. Retrieved from http://www.toyota-global.com/investors/financial_result/2014/pdf/q4/presentation.pdf (n.a.).
Background of Companies Ford Motor Company is the largest automotive manufactures in the world. Ford became an official business on June 16, 1903 it was founded by Henry Ford. It is located in Dearborn, Michigan; it also operates throughout the United States and Europe. The company’s website is http://www.ford.com. Ford employs over 175,000 people.
CNET. Retrieved 13 April 2013. Joseph B., White (27 August 2013). "Nissan Expects to Market Self-Driving Cars by 2020". The Wall Street Journal.
Ford Motor Company Marketing Strategy Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers. Ford motor company offers a wealth of variety to the automotive consumer.
It is basically a Leadership college that is ran by Ford. What can leaders learn from this college of leadership at Ford? According to Tom Grant, Ford’s manager of Executive Programs, and Leadership Development Center “Accelerating the growth of future leaders is the focus of Ford Motor Company’s New Business Leader (NBL) program, which reaches some 2,000 managers around the world each year.” This program is designed to drive change in Ford Motor Company. Ford believes that they can shape the future of the program by impacting the leaders they send through their NBL program today. This is truly a forward thinking move by Ford; it gives th... ... middle of paper ... ...chnology, U.S. & World - USATODAY.com.
Harvard Business Review (1987): 43-59. Print. May 2014. Rhett Dornbach-Bender, Bill Slade, Joe Thorpe. "Strategic Report for Ford Motor Company."