Mission & Strategy: Starbucks's Mission And Strategy

explanatory Essay

1312 words

Abstract Starbucks started out in a “single store in Seattle’s historic Pike Place Market” (Starbucks, 2017, p. 2). Starbucks only offered fresh roasted whole bean coffees and dark roasted in small bags. In 1981, Howard Schultz stepped into his first Starbucks and had his first drink (Starbucks, 2017). Howard ended up becoming the chairman and CEO for Starbucks. From the beginning you could tell that Starbucks was going to be different from the rest of the coffee shops in the world. From the one store they had open in 1981, now in 2017 Starbucks has expanded to 27,339 stores around the world (Statista, 2017, p. 2). The name of Starbucks came from coffee loving Herman Melville’s Moby Dick because they though the name “evoked the romance of the high seas and the seafaring tradition of early coffee” (Virginia’s Community College, 2017). This company has grown from a little coffee shop to a big …show more content…

This has been a mission statement that they have lived off of for a while now. Starbucks also principles that are really values which helps guide their employees in their decision making every day. The 6 core principles are: 1. Creating a cultures of warmth and belonging, where everyone is welcome. 2. Acting with courage, challenging the status quo (Starbucks, 2017). 3. Finding new ways to grow our company and each other (Starbucks, 2017). 4. Being present, connecting with transparency, dignity and respect (Starbucks, 2017). 5. Delivering our very best in all we do, holding ourselves accountable for results (Starbucks, 2017). 6. We are performance driven, through the lens of humanity (Starbucks, 2017). From these 6 core principles corporate expects every one of their works to follow these and if they do follow them then they think their customers will be happier also. Financial

In this essay, the author

Explains that starbucks started out as a single store in seattle's historic pike place market. howard schultz became the chairman and ceo of starbucks in 1981.
Explains that starbucks' mission is to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.
Explains the importance of delivering our very best in all we do, holding ourselves accountable for results.

Explains that starbucks started out as a single store in seattle's historic pike place market. howard schultz became the chairman and ceo of starbucks in 1981.
Explains that starbucks' mission is to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.
Explains the importance of delivering our very best in all we do, holding ourselves accountable for results.
Explains that corporate expects every one of their works to follow these 6 core principles and if they do, they think their customers will be happier.
Explains the fixed-charge coverage ratio, debt/equity ratio and operating margin ratio.
Explains that starbucks has many strengths, including a strong brand name and an extensive global supply chain.
Explains that starbucks' products are sold at a higher price than other coffee chains. starbuck's major revenue comes from business in america.
Opines that starbucks should expand its business into asia and africa to increase sales and increase the amount of consumer products available at local stores, such as coffee beans and keurig cups.
Explains that one of the greatest threats to starbuck's business is the competition from other businesses that sell coffee for a more affordable price.
Opines that starbucks needs to focus on expanding globally. africa has the most potential for growth and expansion.
Opines that starbucks has a lot of success and is one of the world’s leading coffee makers and sellers, but there is room to grow with their industry and strive to be the best coffee maker.
Cites baertlein, l., starbucks curbs 2017 revenue forecast after u.s. store visits drop.

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Strength, Weakness And Swot Analysis: A SWOT Analysis Of Starbucks
analytical essay
When the word coffee is said, many times the first thing that pops into a person’s head is Starbucks. Starbucks has become a household name and has been in business for over 40 years. They are constantly trying to get into new opportunities to branch out further into the marketplace as to reach more potential customers.
In this essay, the author
- Explains that starbucks has become a household name and has been in business for over 40 years. they are constantly trying to get into new opportunities to reach more potential customers.
- Explains that one can't go anywhere today without seeing starbucks. there are coffee stores all over the world, starbucks inside target's and military installations, to frappuccino’s, and teas sold in grocery stores and gas stations.
- Explains that hawley, j. (2015), who are starbucks' main competitors? (sbux).
- Explains that starbucks has become a household name and has been in business for over 40 years. they are constantly trying to get into new opportunities to reach more potential customers.
- Explains that one can't go anywhere today without seeing starbucks. there are coffee stores all over the world, starbucks inside target's and military installations, to frappuccino’s, and teas sold in grocery stores and gas stations.
- Explains that hawley, j. (2015), who are starbucks' main competitors? (sbux).
- Opines that starbucks coffee is getting pricier today. it is available at http://web.b.ebscohost.com.
- Explains that starbucks has come a long way since their first store opened in 1971 in seattle. by 1988, they had grown to 33 stores and offered full health benefits to their eligible full- and part-time employees.
- Explains that starbucks has built strong customer connections through value-added services and leveraging technology to build a vigorous distribution channel strategy.
- Analyzes the commotion against starbucks and the rise in their prices of coffee, stating that they have been evaluating based on a product by product basis to balance out their needs while remaining to provide value to their faithful customers.
1941 words
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Starbucks SWOT Analysis
opinion essay
Inspired by the book and the movie about Moby Dick, Starbucks first opened as a storefront in Pike Place Market in 1971. It wasn’t until 1984 when Howard Schultz joined the operation as a chairman, president, and chief executive officer, and introduced to Starbucks the new Italian breed of coffee bean and Italian style of coffee drinking; a style that refreshed the idea of socializing and interacting among people of all walks in times that corporate life style was winning over the family and friendly style of living. Such goal was established by officially making it company’s mission statement; “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, n.d). After 43 years of business, Starbucks currently operates in 18,000 locations in sixty-two countries (Starbucks, n.d). The annual report released by the company for the year 2013 indicates a total sales/revenue of 14.89 billion dollars, which was 1.5 billion dollars made in 2012 (MarketWatch, 2014).
In this essay, the author
- Explains how starbucks was inspired by the book and movie about moby dick. howard schultz introduced the new italian coffee bean and italian style of coffee drinking.
- Opines that starbucks is taking a route that is causing the brand to lose its well-known image of friendly coffee house.
- Explains that starbucks refocused its attention on coffee in 2009, and introduced via instant coffee to steal back the market that was once theirs from the competitors such as panera bread.
- Explains how starbucks was inspired by the book and movie about moby dick. howard schultz introduced the new italian coffee bean and italian style of coffee drinking.
- Opines that starbucks is taking a route that is causing the brand to lose its well-known image of friendly coffee house.
- Explains that starbucks refocused its attention on coffee in 2009, and introduced via instant coffee to steal back the market that was once theirs from the competitors such as panera bread.
- Explains that branding a new product is not as easy as placing it on the shelves and hope for the consumers to buy it. a strong marketing team is required for affective branding, as they understand the issues while doing so.
- Opines that starbucks has done a good job for packaging their instant coffee.
- Opines that starbucks must increase its advertising budget and increase the use of the media to counter the said problems.
- Explains that the key issue starbucks via faces is the negative image already engraved in consumer’s mind by other brands of instant coffee.
- Explains that there are many solutions to brand via now that the key issues have been identified. the company must try to lower the price by cutting unnecessary overheads such as excessive advertisements.
- Explains that starbucks has done a great job with the current packaging, but it's flawed. the most effective packaging is the one that advertises the product until the end of its consumption.
- Recommends a few starbucks via cups with each package sold to keep the overhead cost moderately low. they also recommend giving customers the option to purchase additional cups for $0.10.
- Explains that via brand will be starbucks minus the baristas-and the brewing.
- Explains starbucks' mission statement, which can be found at http://www.starbucks.com/about-us/company-information/mission-statement.
1431 words
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The Ethical Foundations of Starbucks and Humana
explanatory essay
Starbucks mission statement is …”to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions:”
In this essay, the author
- Explains that starbucks is active in the endeavor of literacy. starbucks has partnered with celebrities to promote literacy, such as mark mcgwire and gary trudeau.
- Explains that starbucks is the first us agricultural commodity company to adopt a corporate statement regarding human rights.
- Explains that starbucks was awarded the national leadership award by aids action, representing americans affected with hiv/aids and 2,400 community-based organizations that serve them.
- Explains that starbucks is active in the endeavor of literacy. starbucks has partnered with celebrities to promote literacy, such as mark mcgwire and gary trudeau.
- Explains that starbucks is the first us agricultural commodity company to adopt a corporate statement regarding human rights.
- Explains that starbucks was awarded the national leadership award by aids action, representing americans affected with hiv/aids and 2,400 community-based organizations that serve them.
- Explains that starbucks created the starbucks memorial fund after three starbucks employees were murdered in a washington d.c. store.
- Explains that starbucks calls its employees partners, offers stock option programs, encourages employees to be actively involved in the community by giving financial support and product donations to organizations where employees donate time.
- Narrates how starbucks' dissatisfied customers established a web site, www.starbucked.com, to vent their frustrations.
- Explains that humana is the third largest managed healthcare company in the united states, and believes that it is an example of a company with ethical integrity problems.
- Explains that humana decided to divest non-profitable medicare operations due to government reimbursement inadequacies for the medicare+choice hmo product. while one would struggle to argue that any for profit entity would survive not covering its costs, dropping patients in lieu of profits may lack ethical standing.
- Explains that humana has no problem paying its chairman of the board $4.5 million and its president and ceo $3 million.
- Explains the charitable wing of the humana organization was founded to support charitable organizations and institutions that promote education, health and human services, community development, and the arts.
- Analyzes the ethical foundations of two companies operating in very different markets. starbucks is based on sound ethical principals permeated through the central core of its business operations.
- Explains that starbucks is the united states number one specialty coffee retailer and a presence known around the world. starbucks sells pastries, food and drinks, mugs, and coffee making accessories.
- Explains that starbucks is ethical and exhibits moral responsibility by the actions they engage in to support their mission. starbucks donates time, money and effort to promote preserving the environment, literacy, human rights, and aids research
- Explains that starbucks' environmental mission provides a framework for decision-making at starbucks. starbucks composts coffee grounds, recycles burlap bags, and works with consulting firm to research new recycling plans for its stores.
- Opines that hmos tread a fine line when determining what is in the patient's best interest. they argue that bureaucracy in managed care programs leads to compromises in patient care.
- Opines that lawsuits against humana undermine its devious backbone. comparison has not led us to believe that the company is any worse than the other major hmo players are.
1701 words
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Strategic Renewal: Starbucks Coffee Company
argumentative essay
The study of managing change in today’s dynamic business environments greatly benefits from an insightful examination of leaders and organizations that have successfully engaged in strategic renewal. Perhaps more than any other recent change effort, the extraordinary revitalization of Starbucks Coffee Company represents a compelling example of successful change. Confronted by the cumulative impact of multiple internal and external performance pressures, Starbucks, led by the return of CEO Howard Schultz in 2008, engaged in a comprehensive well-formulated process for change that brought the company back from the brink of potentially catastrophic failure (Schultz, 2011). In response to requirements for the ORG521 portfolio project, this paper proposes an in-depth analysis of the change process that Starbucks followed in the company’s quest for strategic renewal. A summary description of the Starbucks Coffee Company follows the discussion.
In this essay, the author
- Proposes an in-depth analysis of the change process that starbucks followed in its quest for strategic renewal in response to requirements for the org521 portfolio project.
- Explains that an in-depth analysis of starbucks' process for strategic renewal serves as an excellent reference for studying the essential elements of successful change.
- Explains how starbucks' actions to unfreeze cultural norms and behaviors ventured beyond corporate boundaries to encompass realms of social responsibility and sustainability.
- Proposes an in-depth analysis of the change process that starbucks followed in its quest for strategic renewal in response to requirements for the org521 portfolio project.
- Explains that an in-depth analysis of starbucks' process for strategic renewal serves as an excellent reference for studying the essential elements of successful change.
- Explains how starbucks' actions to unfreeze cultural norms and behaviors ventured beyond corporate boundaries to encompass realms of social responsibility and sustainability.
- Explains that starbucks' transformation agenda included seven big moves intended to restore the company to its core values, which resulted in both positive and negative outcomes.
- Analyzes the starbucks story of transformational change as a comprehensive "how-to" manual for leading change that touches on nearly every aspect of organizational change from vision to sustainability.
- Explains that starbucks began as a single store in pike place market in seattle, washington, that sold only whole-bean and ground coffees. today, the multinational corporation operates in four global regions – u.s., asia pacific, europe middle east africa (emea) and latin america.
- Explains that starbucks operates 17,003 company-owned and licensed retail stores operating in 55 countries, which sell a wide range of coffee, espresso, and tea beverages and an assortment of complimentary food items.
- Cites starbucks corporation's company profile and portfolio rubrics.
- Explains that starbucks' howard schultz wants to redefine the role of business in society.
- Cites starbucks as a source for google finance. managing organizational change: a multiple perspectives approach.
- States schein, e. (2004), organizational culture and leadership, san francisco: jossey-bass. spector, b. (2010), implementing organizational change: theory and practice.
1257 words
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Starbucks Mission Statement Analysis Essay
analytical essay
chose to analyze the mission statement and “About Us” page of Starbucks. The mission statement is:
In this essay, the author
- Analyzes starbucks' mission statement and "about us" page to determine what putting it into practice might look like.
- Explains that there are three subpages under the "about us" section which are "our company", "investor relations" and "newsroom".
- Explains the company program that provides awareness materials, ethics training, and hr investigations. starbucks is listed as the 2016 world's most ethical company by the ethisphere institute
- Analyzes starbucks' mission statement and "about us" page to determine what putting it into practice might look like.
- Explains that there are three subpages under the "about us" section which are "our company", "investor relations" and "newsroom".
- Explains the company program that provides awareness materials, ethics training, and hr investigations. starbucks is listed as the 2016 world's most ethical company by the ethisphere institute
- Analyzes how the second subpage, "inclusion at starbucks," speaks to appreciation of individuals as well as embracing diversity. the mission statement is referenced in part repeatedly.
- Explains that starbucks enriches minds and bodies by providing a variety of opportunities including grants and internship programs for youth as well as partnerships with non-profits.
- Explains that starbucks works with ngos to increase access to education, clean water, training, and financial services. starbucks has seed funded community development financial institutions (cdfi) with $5 million dollars to promote job growth in the us.
- Explains that starbucks employees eligible for benefits are offered tuition into arizona state university, and military service members and veterans have the additional option of giving the same tuition opportunity to their domestic partner, spouse, or child
- Explains that the company will be hosting live music performed by new talent on thursday nights in support of the arts and a concert series called "little big show".
725 words
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Amnah Almatrook: The History And History Of Starbucks
explanatory essay
Starbucks was founded in Seattle, Washington, and began in the 1970’s as a single small coffee shop. Jerry Baldwin, Zev Siegl and Gordon Bowker were the first publisher for Starbucks and they got the idea from Alfred Peet coffee fame. However, they were just sell coffee beans and coffee making equipment. After 10 years, Howard Schultz joins Starbucks in the nearly 1980’s. “After he join Starbucks and own it, according to Starbucks website he traveled to Italy on a business trip, and he had a vision to bring the Italian coffeehouse tradition back again to the United States. However, he left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase
In this essay, the author
- Explains that starbucks was founded in seattle, washington, and began in the 1970's as a single small coffee shop. howard schultz joined starbucks in 1980, but left to start his own il giornale coffeehouses.
- Explains that starbucks uses dark color with the art decor style and their tables and chairs that made of wood, but not every starbucks stores have exactly the same designs.
- Opines that starbucks' drinks menu consists of iced coffee, tea, chocolate beverages, smoothies, and frappuccino blended beverages. the price for the items in the starbucks is higher and expensive in comparison with the other café.
- Explains that starbucks was founded in seattle, washington, and began in the 1970's as a single small coffee shop. howard schultz joined starbucks in 1980, but left to start his own il giornale coffeehouses.
- Explains that starbucks uses dark color with the art decor style and their tables and chairs that made of wood, but not every starbucks stores have exactly the same designs.
- Opines that starbucks' drinks menu consists of iced coffee, tea, chocolate beverages, smoothies, and frappuccino blended beverages. the price for the items in the starbucks is higher and expensive in comparison with the other café.
729 words
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Core Values Of Starbucks
analytical essay
Starbucks would emphasize their core values rather than focusing growing their franchises. According to Harrington (2011), the transformation agenda allowed Starbucks to fight for its life without losing its soul”. The transformation agenda also allow Starbucks to reduce the global amount of franchises from over 2000 speculated locations to less than 900. The reduction in franchise provided Starbucks with adequate resources to focus on innovative approaches to increase productivity and employee satisfaction. This will further allow each location to have enough proper resources to really
In this essay, the author
- Explains that starbucks is one of the most innovative organizations in the world. it has overcame record losses in 2008 of $6.7 million.
- Compares starbucks' low cultural moral to mcdonald's, where employees are filing complaints to the national labor relations board. howard schultz implemented a transformational agenda when starbucks was going in the same direction as mcdonald’s.
- Explains howard schultz created the transformation agenda, which consist of the seven core values: 1) be the undisputed coffee authority; 2) engage and inspire partners; 3) ignite the emotional attachment to customers.
- Explains that starbucks is one of the most innovative organizations in the world. it has overcame record losses in 2008 of $6.7 million.
- Compares starbucks' low cultural moral to mcdonald's, where employees are filing complaints to the national labor relations board. howard schultz implemented a transformational agenda when starbucks was going in the same direction as mcdonald’s.
- Explains howard schultz created the transformation agenda, which consist of the seven core values: 1) be the undisputed coffee authority; 2) engage and inspire partners; 3) ignite the emotional attachment to customers.
- Explains that the transformation agenda would boast starbucks employee engagement, product and customers overall experience. the reduction in franchises provided starbucks with adequate resources to focus on innovative approaches to increase productivity and employee satisfaction.
- Explains the coffee industry is a very competitive market dominated by mcdonalds and dunkin donuts. starbucks' specialty coffee sales have increased each year by approximately 20%, which translated to 8% of the 18 billion dollar coffee market.
- Explains that mr. schultz shut down every store in the u.s. for one day to "perfect their espresso making ability", which resulted in significant improvement in morals.
- Explains the transformation agenda provided employees benefits, including health insurance, college tuition reimbursement, vacation time, and 401 (k) packages. starbucks says 70% of its employees are college students or want to get a bachelor's degree.
- Argues that mcdonald's should learn from starbucks that employees aren't like coffee filters, to be acquired in the market at the lowest prices, but human assets that should be amassed one at a time, and treated with respect. starbucks cultural environment has changed drastically to reflect core values of healthy and rewarding experience.
- Explains that starbucks accepts just over 1% of its applicants and has low employee turnover rate. the organization has invested in the staff by creating an outstanding benefits package, training and job stability.
- Explains that staff appreciates working for a company whose overall mission is to help the world. there is supplier diversity within underprivileged communities. starbucks pledged to hire at least 10,000 veterans and military spouses by 2018.
- Explains how the transformational steps were effective because starbucks is known as one of the world's most adored companies. the positive environment translated into more than $10 billion in annual revenue, 60 million visitors in 16,000 stores, and 200,000 employees.
- Argues that mcdonald's needs to spend less money advertising and invest more into own staff to improve social responsibility to employees and consumers. mcdonald’s workers are protesting and filing complaints to the national labor relation due to low moral culture.
- Opines that mcdonald's social responsibility to consumers would consist of creating better tasting healthy options for consumers. the american heart disease pleads with major franchises to make healthier alternatives, which could help lower obesity and heart diseases.
1244 words
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Schultz's Case Study: A Brief Background Of Starbucks
argumentative essay
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
In this essay, the author
- Explains that starbucks originated in the historic pike place market of seattle in 1971 by jerry baldwin, zev siegl, and gordon bowker.
- Explains that starbucks' success is due to their ability to address internal and external factors. the certs framework helps indicate the most important influential factors and characteristics in the macro-environment.
- Explains that starbucks has 26.48% of the total market share, making it the industry leader over mcdonalds, peets and other coffee beverage producers. there is a moderate threat of new entrants into the existing market place.
- Explains that starbucks originated in the historic pike place market of seattle in 1971 by jerry baldwin, zev siegl, and gordon bowker.
- Explains that starbucks' success is due to their ability to address internal and external factors. the certs framework helps indicate the most important influential factors and characteristics in the macro-environment.
- Explains that starbucks has 26.48% of the total market share, making it the industry leader over mcdonalds, peets and other coffee beverage producers. there is a moderate threat of new entrants into the existing market place.
- Explains that economic forces are extremely important in order to improve profitability, future business growth, and increase market place. starbucks has laid out the coffee-buying guidelines, while being social and environmentally responsible.
- Explains that starbucks faced declining sales due to economic downturn and consumers shifted their tastes towards cheaper, more affordable products.
- Analyzes how the increase in technology in today's generation has positively affected starbucks' customer satisfaction levels. the "starbucks app" allows customers to order specialized drinks, create new drinks or accumulate points towards a free drink.
- Explains that starbucks uses the marketing mix to develop business growth and consumer engagement. they offer a variety of products to capture more of the market and customer needs while attracting new customer base.
- Recommends that starbucks acknowledge the increase of home usage of coffee makers by creating more home brew products or lines such as roasting machines.
- Cites zacks investment research's starbucks corporation (sbux) forecast earnings growth.
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What Is Starbucks Supply Chain Strategy
analytical essay
Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).
In this essay, the author
- Explains that starbucks is an international coffee house with 21,000 stores in 65 different countries. it is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of specialty coffee.
- Explains that the purpose of this report is to analyze the starbucks' supply chain strategy and then to make a literature review of the case.
- Analyzes the different aspects involved in the supply chain management of starbucks.
- Explains that starbucks is an international coffee house with 21,000 stores in 65 different countries. it is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of specialty coffee.
- Explains that the purpose of this report is to analyze the starbucks' supply chain strategy and then to make a literature review of the case.
- Analyzes the different aspects involved in the supply chain management of starbucks.
- Explains starbuck's intention to create a more sophisticated supply chain through which the company can promote better collaboration between distribution, sourcing and planning.
- Analyzes the rapid store expansion strategy of al-mutair coffee, which grew rapidly from 11 stores to 500 stores in the first nine years. the company's culture follows strict principles for how the coffee must be prepared and delivered, combined with a friendly attitude towards employees.
- Explains that the company is opening 300 new stores around the united kingdom over the next five years. they also want to introduce their drinks in planes and trains.
- Explains that starbucks knows that china is going to be the largest international market in 2014 and they will try to stablish 1,500 stores in 70 cities in 2015.
- Explains that caffeine is one of the main points which attract people, and this makes coffee such a vast business. the first starbucks coffee shop was opened in 1971.
- Explains that starbucks' coffee purchasing strategy is an important factor in its strategy. purchasing needs to be strategic to facilitate an effective supply chain.
- Explains that in 2009 starbucks obtained two main coffee purchasing objectives: increase annual coffee purchases and achieve the double purchases of fair trade certified coffee. for 2015, starbucks is trying to assure that 100 percent of its glasses are recyclables.
- Explains that starbucks has recently developed a new type of coffee called green-coffee. these strategies are created with the objective of supporting starbucks’ commitment to buy coffee that has grown and processed by suppliers.
- Explains that the coffee purchasing strategy is quite important for the company's development due to they must do big efforts in factors such as marketing with the objective to attract new customers.
- Explains that customer service strategy is important in competitive markets like coffee shops. price is an important factor for customers when choosing a coffee shop.
- Opines that starbucks has created a great company due to some skills they have developed efficiently: employee motivation, excellent customer service and satisfaction, and an adequate environment.
- Explains that when a person is hired to work in starbucks, that person must pass two types of training: the first one is based on "hard skills" where the new employees must learn how to use the cash register and mix drinks. the second one focused on soft skills where managers teach employees to connect with customers.
1078 words
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Starbucks Case Analysis
explanatory essay
In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room for local restaurants. In 1987, Howard Schultz bought Starbucks from its original owners for $4 million after expanding Starbucks by opening three coffee bars. These coffee bars were based on an idea that was originally proposed to the owner who recruited him into the corporation as manager of retail and marketing. Overall, Schultz strategy for Starbucks was to grow slow. Starbucks went on to suffer financial losses and overhead operating expenses rose as Starbucks continued its slow expansion process. Despite the initial financial troubles, Starbucks went on to expand to 870 stores by 1996. Sales increased 84%, which brought the corporation out of debt. With the growing success, Starbucks planned to open 2000 stores by year 2000.
In this essay, the author
- Describes how howard schultz bought starbucks from its original owners for $4 million after expanding by opening three coffee bars.
- Explains that starbucks recognizes its employees for much of its success due to maintenance of a great and proven work environment for all employees. starbucks emphasizes firm values and provides guidelines to enhance employee self-esteem.
- Explains that starbucks is one of the only companies to recognize that there is money to be made in making coffee beverages and selling coffee products.
- Describes how howard schultz bought starbucks from its original owners for $4 million after expanding by opening three coffee bars.
- Explains that starbucks recognizes its employees for much of its success due to maintenance of a great and proven work environment for all employees. starbucks emphasizes firm values and provides guidelines to enhance employee self-esteem.
- Explains that starbucks is one of the only companies to recognize that there is money to be made in making coffee beverages and selling coffee products.
- Explains that starbucks lacks competition on a national level and enjoys the lions share of the market. one of starbucks key strengths is its marketing strategy and the product and services that it offers.
- Explains that starbucks rely on countries located in remote areas of asia for its products, which have been experiencing a wave of natural disasters over the past year.
- Opines that starbucks is a domestic behemoth, there are partnerships opportunities for growth in the international markets, especially in europe, where the populace spend time in coffeehouses.
- Explains the rise in the popularity of the coffeehouse, and the health and fitness craze taking the country by storm.
- Explains that customers pay $3.60 for the ambience, feel, experience, and privilege of being a member of the elite coffee connoisseurs club.
- Opines that if starbucks is to remain a stellar success, they need to explore alternate sources for product procurement and find solid partners in the international marketplace.
1309 words
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Starbucks Business Communication Practices
analytical essay
Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.
In this essay, the author
- Opines that starbucks and h2o africa join forces to help alleviate the world water crisis.
- Explains that starbucks coffee, tea and spices, founded in 1971 at seattle's pike place market, has been "brewing up" its famous blends in over 43 countries, including the united states.
- Explains that starbucks' first national tv spots are heavy on kindness, a little light on product message.
- Opines that starbucks and h2o africa join forces to help alleviate the world water crisis.
- Explains that starbucks coffee, tea and spices, founded in 1971 at seattle's pike place market, has been "brewing up" its famous blends in over 43 countries, including the united states.
- Explains that starbucks' first national tv spots are heavy on kindness, a little light on product message.
- Analyzes how starbucks communicates its layoffs. howard schultz transformation agenda communication #1.
1843 words
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Starbucks’ Three Year Strategic Plan
opinion essay
Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop and visit should be on our “trial” market plan for the next few years.
In this essay, the author
- Explains that starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, with 19,797 company operated and non-company operated stores in 62 countries.
- Explains that starbucks' strengths are sound financial records and gains, mass experience in brewing and selling coffee, employee management, innovative ideas for marketing.
- Opines that starbucks' internal weaknesses are its product pricing, not having locations that allow for drive through customers, potential negative publicity, and too aggressive expansion may lead to less customer focus.
- Explains that starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, with 19,797 company operated and non-company operated stores in 62 countries.
- Explains that starbucks' strengths are sound financial records and gains, mass experience in brewing and selling coffee, employee management, innovative ideas for marketing.
- Opines that starbucks' internal weaknesses are its product pricing, not having locations that allow for drive through customers, potential negative publicity, and too aggressive expansion may lead to less customer focus.
- Opines that our target customer is those people who love a good cup of coffee and appreciate the premium beans and care we take into making each cup.
- Explains that the industry's demand for premium coffee and snack products is driven by a number of factors including disposable income, per capita coffee consumption, attitudes towards health, world pricing of coffee, and demographics.
- Explains that starbucks' largest competitors are dunkin brands and mcdonalds. they are brand specific, but lack the distinct flavor and loyal customer starbucks retains.
- Opines that using the 4 p's of product, place, price, and promotion is the best way to succeed at marketing our products and services.
- Opines that starbucks' global quest in 2006: is the best yet?
- Opines that starbucks is the world's largest coffee roaster and retailer of specialty coffee. the company is saturating the us market, while emerging markets of developing countries offer many possibilities for growth.
- Explains that starbucks' mission is to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.
- Opines that starbucks should expand its supplier network, expand to other emerging economies, and increase its product offerings. rising prices of coffee beans and dairy products, increased competition from local cafes and fast food breakfast chains are threats to the business.
- Recommends hiring a research team, contract futures manager, and vp of construction to oversee all renovations and new construction.
- Suggests that starbucks expands on its strengths, minimizes its weaknesses, and continues to grow in this competitive business.
- Cites bozarth, handfield, and ehmke, c., fulton, j.
2697 words
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Analysis of the Starbucks Corporation
argumentative essay
Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees (Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition, Il Giornale changed its name to Starbucks Corporation and opened locations in Chicago and Vancouver, B.C. (Starbucks timeline and history, 2004).
In this essay, the author
- Opines that starbucks will grow faster if they sell of most or all of their location because there will be less need in maintaining their stores.
- Recommends that starbucks implement the following suggestions to ensure future success. to improve customer satisfaction, starbucks should include a section where customers actually ask questions and/or leave comments.
- Wishes to thank you for giving us the opportunity to serve you better by taking a couple of minutes to tell us how we are doing.
- Opines that starbucks will grow faster if they sell of most or all of their location because there will be less need in maintaining their stores.
- Recommends that starbucks implement the following suggestions to ensure future success. to improve customer satisfaction, starbucks should include a section where customers actually ask questions and/or leave comments.
- Wishes to thank you for giving us the opportunity to serve you better by taking a couple of minutes to tell us how we are doing.
- Asks how satisfied are you with [product/service]? they answer using the rating scale where (5) means "extremely satisfied"
- Explains that starbucks' current mission statement is 'establish starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.'
- Recommends keeping starbucks' mission statement and principles current.
- Explains that they apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of their coffee.
- Defines customer satisfaction as the measure or determination that a product or service meets the customer's expectations, considering requirements of both quality and service.
- Explains that starbucks' success is based on their customers' trust in their people and environment over long periods of time.
- Explains that a sample survey could be used to get an idea of how our customers feel about our products and services.
- Explains that starbucks is taking a leadership role in addressing the environmental and social issues surrounding the global coffee industry.
- Describes how harold schultz convinced the founders of starbucks to open a downtown seattle coffee bar. in 1987, il giornale acquired starbucks retail operations for 4 million dollars.
- Explains that the united states consumes one-fifth of all the world's coffee, according to the national coffee association (nca).
- Explains that starbucks has a strong financial position, name recognition, and creative beverage innovators. starbucks is known for their creative innovations of beverages.
- Explains that starbucks faces international expansion problems and dependence on the united states markets and beverage innovations.
- Explains that starbucks uses clustering to ensure domination in selected geographical areas. the profitability of international operations and the expected growth of the specialty coffee market will give the company greater leverage into the world market and promote new market expansions.
- Explains that starbucks' expansion and limited quantity of superior coffee beans may result in a shortage of supply. other factors, which could affect the coffee industry, include weather, political and economic conditions.
- Explains that starbucks has a cult-like following, serving 25 million drinks every week at nearly 7,000 locations worldwide. starbucks customers are loyal to the company and will not accept substitutes.
- Explains that starbucks quality is dependent on trading companies and exporters for its supply of green coffee. the company's search for superior standard coffee is adversely affected by multiple factors in the producing countries.
- Explains that quality green arabica coffee produces the best cup of coffee. fresh roasted coffee is best consumed within five days after roasting, three hours of grinding, and fifteen minutes of brewing.
- Analyzes starbucks corporation's total net sales for 2001, 2002, and 2003. the company had a total sales increase of $639.9m between 2001 and 2002.
- Analyzes how starbucks' growth exceeds the typical s&p 500 index growth rate by as much as three times. starbucks has a strong balance sheet, no long-term debt, and $380.0m in cash.
- Explains that starbucks has a good strategic growth plan to enhance their business and gain market share over their competitors.
- Recommends starbucks not to change their business to be more like tim horton's and have their own identity.
5208 words
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Starbucks Case Study
analytical essay
Starbucks – one of the fastest growing companies in the US and in the world - had built its position on the market by connect with its customers, and create “third place” beside home and work, where people could relax and enjoy others or themselves. It was the motto of Starbucks’ owner Howard Schultz and mostly thanks to his philosophy; company has became the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there is shown some concerns, that company has lost the connection with customers and it must been taken some steps to help Starbucks to go back on the right path regarding customer satisfaction.
In this essay, the author
- Explains that starbucks has enjoyed great success since it was founded 30 years ago with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession.
- Opines that after reviewing the starbucks case, there are some possible alternatives to fix starbucks' situation.
- Opines that investing 40 million per year to increase labor hours per store does not appear to be the best way to fix starbucks' problems.
- Explains that starbucks has enjoyed great success since it was founded 30 years ago with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession.
- Opines that after reviewing the starbucks case, there are some possible alternatives to fix starbucks' situation.
- Opines that investing 40 million per year to increase labor hours per store does not appear to be the best way to fix starbucks' problems.
- Argues that starbucks could lower prices for its products, which would bring more new customers to the company, but with profitability around 6% in 2002, every change of lowering the price will implement more variable costs and fixed costs to reach similar revenue.
- Argues that starbucks would increase prices of its products to receive more money to be spent for speeding up the service and to increase the quality of customer service.
- Recommends starbucks set up an internal strategic marketing team and invest more money in automated espresso machines to speed up the service.
- Explains that starbucks is one of the fastest growing companies in the us and the world. they will examine the most important issue and suggest steps to keep the company on the right path regarding customer satisfaction.
- Analyzes the growth of the starbucks from 1998 to 2002. the exhibits show payroll structure and income volume per location, and product mix for north american company-operated stores.
- Recommends that starbucks use the last proposition to improve customer satisfaction. it is the most complex alternative, and it will require a lot of work from all company’s members.
1287 words
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