Mission & Strategy: Starbucks's Mission And Strategy

explanatory Essay
1312 words
1312 words

Abstract Starbucks started out in a “single store in Seattle’s historic Pike Place Market” (Starbucks, 2017, p. 2). Starbucks only offered fresh roasted whole bean coffees and dark roasted in small bags. In 1981, Howard Schultz stepped into his first Starbucks and had his first drink (Starbucks, 2017). Howard ended up becoming the chairman and CEO for Starbucks. From the beginning you could tell that Starbucks was going to be different from the rest of the coffee shops in the world. From the one store they had open in 1981, now in 2017 Starbucks has expanded to 27,339 stores around the world (Statista, 2017, p. 2). The name of Starbucks came from coffee loving Herman Melville’s Moby Dick because they though the name “evoked the romance of the high seas and the seafaring tradition of early coffee” (Virginia’s Community College, 2017). This company has grown from a little coffee shop to a big …show more content…

This has been a mission statement that they have lived off of for a while now. Starbucks also principles that are really values which helps guide their employees in their decision making every day. The 6 core principles are: 1. Creating a cultures of warmth and belonging, where everyone is welcome. 2. Acting with courage, challenging the status quo (Starbucks, 2017). 3. Finding new ways to grow our company and each other (Starbucks, 2017). 4. Being present, connecting with transparency, dignity and respect (Starbucks, 2017). 5. Delivering our very best in all we do, holding ourselves accountable for results (Starbucks, 2017). 6. We are performance driven, through the lens of humanity (Starbucks, 2017). From these 6 core principles corporate expects every one of their works to follow these and if they do follow them then they think their customers will be happier also. Financial

In this essay, the author

  • Explains that starbucks started out as a single store in seattle's historic pike place market. howard schultz became the chairman and ceo of starbucks in 1981.
  • Explains that starbucks' mission is to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.
  • Explains the importance of delivering our very best in all we do, holding ourselves accountable for results.
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