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Marketing strategy of microsoft
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Microsoft has to do certain things such as better marketing management, to be better than Apps Inc. First of all, because of the competition it has to distribute the software worldwide to make Ms Office popular and global. It has to spend money to promotion and distribution. It needs marketing concept to produce products, satisfying customer's needs; thereby, it can find a new discount system. It has to do a good marketing research to learn about their customers; what they buy, what they do not.
Because Apps Inc. is trying to destroy Microsoft it has to make a dynamic marketing, up to the point to buy the competitor. "In a world with two Microsoft's, there would be no shortage of those." Microsoft has to concentrate on a group of people (more than Apps Inc.) to use more managers and to have a good strategy.
On the other hand Microsoft has some advantages over Apps Inc. It has better quality products; therefore, it has fewer problems than Apps Inc. It also has better marketing mix. You can find every Microsoft product in every shop that sells computers and software (this is not happening with Apps Inc.). Another advantage of Microsoft is that Ms Office is pleasing people beyond their expectations. The software is easier for the user than Apps software.
Microsoft has to do a planning process. It also has to advertise more (posters on the road, magazines), and decrease the price of the product. One of the most important things is to develop new products in the current market, and meet competitor's actions. It has to do market penetration and increase sales to existing market. It also has to change the mind of the buyers.
Besides these things, Microsoft has to improve its service. All the software has to be served well and cheaply. Microsoft has to check the environment, so it will be updated regarding technology. Technology is one of the most important aspects that influences business, because of the plastic.
Microsoft has to pay attention at Apps' strategy. Who are they? What do they want from the market? It has to control the sources of their own material.
In my opinion if Microsoft does all these and because of its good brand name it will not be threatened by the competitors and it will maintain the monopoly of the market.
Microsoft has to take care of a very important issue, concerning its products, reliability.
At just twenty years old, Bill Gates cofounded Microsoft with his childhood friend Paul Allen. He is now the richest man in the world with over $85.2 billion to his name. So why did Microsoft end up being way more successful than any computer program like it? The answer is because of the free enterprise system, and competition. Gate's product was considered new and innovative at the time, which made customers want to try it out.
Microsoft was once a small software business ran by a young Bill Gates in a tiny
United States versus Microsoft Corporation case was a set of combined civil engagements filed against Microsoft relating to the Sherman Antitrust Act by the Department of Justice. In the case, the Department of Justice purported that Microsoft abused monopoly supremacy on PCs in its control of OS sales and web browser software sales (Lohr& Brinkley, 2001). The conflict evolved around the integration of the internet explorer browser software in Microsoft’s Windows OS; a move that was argued to restrict web browser competitors like Opera and Netscape from accessing the browser market. Microsoft argued that it did not have a case to answer and stated the misfortune was the result of the fierce competition and innovation strategies in its industry (Glader, 2006). The following paper aims at analyzing the merits generated from the final settlement of the case and outlines the parties that benefited and those whose interests were harmed.
Microsoft is an American company that was founded by William Henry Gates III, as known as Bill Gates, and his his high school friend Paul Gardner Allen in 1975 April 4. But unluckily, Paul Allen resigned from Microsoft in 1983 after developing Hodgkin’s disease. In 1985 October 20, Microsoft released Microsoft window. It is the first original operating system. It is a graphical extension for MS-DOS. Even though, it’s not handy like nowadays Microsoft window. Then in 1990, Microsoft introduced Microsoft office, which is a bundle office productivity application with Microsoft Word and Microsoft excel. The Microsoft Word was the first application that could display italics. And the Microsoft Office would be available for free for all the PC World’s computer that is produce on that same year in November. In the 2000 February 17, Microsoft released Window 2000 operating system, and according to Microsoft it is the most safe operating system in the world at that time. But still, there are so many problems and glitches need to be fixed. Besides there are mutable computer viruses are made specially to attack Window 2000. Rush to gain back the sales. In the 2001 October 25 Window xp is available. The new operating system fix most of the problem. Although some of the user were still complaining the system that it will take your information, but in the 2007 January, there are 76% of people in the entire world are using the operating system.
Looking at both companies’ outstanding shares, Apple has more outstanding shares of common stock on the open market than Microsoft. We can assume that Apple increases its stock issuance of outstanding shares to reduce the stock price thus making Apple’s stocks affordable (Miller-Nobles, Mattison and Matsumura 669).
Microsoft, one of the largest corporations in the world today, employs over 93,000 people and is a public, multinational company that manufactures, licenses, and supports a wide range of software products for computers and is most widely known for its Microsoft Windows operating system. Microsoft not only markets computer hardware products such as the Microsoft mouse and the Microsoft Natural keyboard, but it also manufactures and sells home entertainment products including, the Xbox, Xbox 360, and Zune. It also holds assets in other markets including the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia.
...ncome and increase in demand. Microsoft met another challenge from the rapid rate of new technology. Specially coming from competitor such as Apple, Google, IBM, AT&T corporation, and cable giant media ONE. The Internet also allowed for new growth, because companies can get their message out in second anywhere in the world. However, the management of Microsoft was able to fully utilize the skills, expertise, and wisdom of its employees to remain successful. Microsoft continues to be successful with its creativity and innovation by producing new product such as windows and Xbox. Management has shown diversity by employing 91000 people worldwide in over two-hundred countries. This cultural success has propelled Microsoft to the front of the technology world. This can be attributed to the efficiency and effectiveness.
Microsoft is a computing software company. Microsoft was made and founded on April 4th 1975 by two young men who were captivated by computers. Their names were Bill Gates and Paul Allen. The homebase was in Redmond, Washington. Microsoft became one of the most famous and successful companies in the world. “Microsoft was one of the pioneers responsible for bringing the personal computer into the lives of millions of people.” (Musolf). The company has had such a great impact that now the name “Microsoft” is now virtually synonymous with computer software.
Microsoft’s mission of placing a “PC running Microsoft software on every desk and in every home” drove their overall strategy early on. Depending on the business segment within Microsoft, one would see in place very different business models as the strategy for each line of business could vary. In the operating system (OS) segment, Microsoft initially brought in an existing product and modified this (MS-DOS) to work with the Intel microprocessor, which were the “brains” of the IBM PC. Microsoft partnered with IBM to provide the operating system for the IBM PC. In addition to developing Windows, Microsoft during this period was working to write applications for the Apple OS.
Microsoft, currently one of the world’s biggest and most influential software companies, was found in 1975 by William Gates and Paul Allen.[1] It quickly positioned itself as a leader in the software community and due to the strength growth of its user base for the Windows operating system and numerous other products, it became both widely popular and widely hated. Many consumers love the suite of products that Microsoft offers because they are easy to use, are widely supported, and have many applications written specifically to for them. On the other hand, there are many who dislike Microsoft, claiming that their policies lead to an uncompetitive market and that their practices are unethical. In recent years many court cases, including a major anti-trust suit have been brought against Microsoft. This paper aims to focus on the issue of Microsoft’s product pricing structure and to discuss the issues that have arisen because of it.
Microsoft is currently the largest company in the computer industry. With a market capitalization of $291 billion, Microsoft has built an empire by dominating software sales for personal computers. Stock growth over the past 25 years has increased by more than 30,000%. However, Microsoft’s growth has substantially decreased since the market collapse of 2001(Niemond 25 April 2007).
Microsoft is one of the leading software companies in the world and it controls substantial shares of computer operating systems. A part from operating systems, Microsoft supplies the world with other products, such as the video game console Xbox, Office Software, digital music players, server storage software, CRM applications, and Zune. In the modern world, Microsoft has embraced the idea of globalization while it has exploited current technology to increase its global competitiveness. Therefore, this paper examines how globalization and technology have influenced Microsoft Company. Moreover, the paper applies industrial organization model and resource based model to assess if Microsoft could earn high returns. Finally, the paper does an assessment of the vision and mission statements and concludes how the stakeholders influence the success of Microsoft.
Microsoft was originally created in 1975 by Bill Gates and Paul Allen. They first introduced their software package, Window 1.0 in 1983, the first package to consist of a mouse which helps navigate a PC. MS-DOS commands were previously used to operate computer systems, however people found these extremely hard to understand. This Windows 1.0 package was a key turning point in Microsoft emergence. As time progressed Microsoft created updated versions which consisted of advanced graphics, built-in internet support, dial-up networking and much more (Microsoft, 2011). Windows packages started from Window 1.0 to the current version whic...
Microsoft, from its inception, has been known for its software, especially its Windows platform. It has changed the way we operate computers and through its software, has made the computer user-friendly and very efficient. Microsoft, however, does not want to only specialize in the software department. They have thus expanded their excellence in other departments such as gaming, music and hardware.
Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60 countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth and success was driven by development and marketing of operational systems and personal productivity applications software.