The media have been criticized for portraying the thin women as “ideal” .This research plans to look at the effects of media on the body image of women. This cumulates the findings of empirical studies that observe the effects of media on body image. This study will also look at the different social comparison theories that relate media and body image. It will also investigate the different sources of media that have an impact on the body image of women. It also scopes to find out which sources have a greater consequence than the others. Furthermore it also researches about how the women could be prevented from comparing their body image from that of the models and actresses portrayed in the media.
2.0 Literature review
Body image dissatisfaction is increasingly identified as an essential target for public health action ( Paxton , 2002, P. 2) Body image refers to a person’s unique perception of his or her body. It is how we perceive our selves, how we think we appear to others and how we feel about our looks from “our own internal view”. ( Nio, 2003, P3). This internal view is associated with the person’s feelings thoughts and evaluations. It can either be positive or negative. Negative body image could be associated with low self esteem. This could include low willingness to be involved in activities due to poor body image. Self-esteem is an important psychological need of human beings. It is very essential for a person to have a positive body image in order to face and overcome challenges in life. It helps to boost motivation and mental attitude.
Individuals have different ways in how they perceive body image. According to Smith cited in O’dea (1995, P. 56) claims: models of Rubens, Rembrandt, Gaugin ...
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Nio, T. (2003). Cultivation and social comparison of the thin-ideal syndrome: The effects of media exposure on body image disturbance and the state self-esteem of college women. School of Journalism in the Graduate Scho, 105-113.
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