How Media Influences Public Opinion In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher... ... middle of paper ... ...r attention on selected issues on which the public will form opinions on (McCombs).
They play a vital role in democracy, shaping citizens' understanding of social and political issues and functioning as gatekeepers through which issues, and events must be passed. By studying the media, and understanding the implications of mass communication, we are able to develop an understanding of how things work, how people become informed, and misinformed, and how the myths and ideologies that govern all of our lives are created and sustained. The media are an important part of our lives for many reasons. Primarily, they help to keep us informed about current affairs, both in the world at large and on the home front. The media are a central part of our lives.
In conclusion I have noted several methods of news media that the public has access to. Many personalities have different methods of getting their opinion to the public and some try to stick with one or two at the most. All of these methods greatly influence public opinion concerning politics and politicians. In this country, public opinion is incredibly important to the success of politicians or movements. If you don’t carry a significant number of people in this country your success as a politician is not going to happen.
Mass media is often seen as an important means to shape the expression of political identities and culture (Dittmer, 2005) and influence public perceptions of an issue (Boykoff 2008). Conversely, the policy agenda also often directly influences the media agenda (Rogers and Dearing 2007). Although the media is recognised in the literature as a key actor in influencing policy formulation and implementation, often overlooked are the ‘behind the-scenes’ battles which influence whether an issue gets media coverage or not, and which actors are able to access the media, achieve and secure coverage (Murdock et al. 2003, Anderson 2006, Boykoff and Boyko... ... middle of paper ... ...9; Muter et al.2009). Study of the content analysis of Human Leopard Conflict in Mumbai (Bhatia et al.
The Hidden Relationship Between Government and Media Rather than being a neutral conduit for the communication of information, the U.S. media plays an intricate role in shaping and controlling political opinions. Media is extremely powerful in the sense that without an adequate functioning media, it is virtually impossible for a sophisticated social structure like the U.S. Government to exist. Henceforth, all known sophisticated social structure, have always dependent upon the media’s ability to socialize. The U.S. government generally will exploit the media, often times manipulating the enormous power of the printed word. Ultimately empowering the U.S. government, strengthening it with the ability to determine and control the popular perception of reality.
The expansion of technology in this day and age has resulted in a generation that demands new information at a speedy rate. The media plays a vital role in informing the public about politics, campaigns and elections. Although the media comes under a lot of heat for presenting alleged media bias to its followers, what is often put on the back burner is the influence that the media has on the government; and, vice versa the influence that the government has on the media. There is a palpable cyclic relationship between the government, the media, and the public. The media serves as the messenger to the general public and reports back to the public about all that occurs in government.
The media performs an essential part in our democracy socially, politically, economically and culturally. It is the main source of political information and allows us to access political debate. It allows us as an audience to be informed and to participate in how we should perceive things. Democracy needs the media to provide people with a wide range of opinions, analysis and debates on important issues. It needs the media to be able to reflect on the diversity of the audience, and it needs the media to be accountable for what is going on around them, and to be diverse and deliberate in how they communicate these issues to audiences.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television are able to use their own judgment when reporting current events. The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to the media have improved the means by which the public can get information. The final say in what goes into a story, however, belongs to the reporter alone.
The connection to the public and conveyance of ideas can influence the public’s view, and therefore directly impact the public policy process. The media draws in and sustains the public’s attention to particular issues, which subsequently allows those issues to hold more weight and gain social pressure, which instigates change. The media also acts as a critical means of communication between the government and the public, informing the public about governmental actions while simultaneously informing government officials of the public’s attitudes regarding certain policies. According to G. Reddy in the Indian Journal of Political Science, media “[regulates] the flow of communication between policymakers (and therefore the policy itself) and others in the political system” (Reddy 297). This concept, being the media’s primary role, allows the policies and policymakers to be publicized and their ideas to be communicated to the public.
This have been quite a spectacle because of the influence of mass media and the way that American politics are run. Ideally, mass media is supposed to make it easier for people to participate in political decisions, understand how the government works, and hold government officials accountable. But in this day and age, the media is often used to manipulate and obscure the true form of political issues. mainstream media has been effectively made Usenet of to spread the government 's convictionsThe role of the media in the agenda‐setting process is to generate salience for some issues, or particular aspects of issues, thereby drawing public attention to a limited set of current problems.