Media And Athletes

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The media has gotten more popular over the years. Focusing more on athletes and less on the game. Social media has opened new opportunities for marketers and fans. With social sites such as Twitter and Facebook, fans can now listen in on how athletes are doing and what the athletes have to say. The media impacts athletic performance. Having that much popularity can cause stress and anxiety. This could cause you to mess up in a game and if you mess up, say something wrong or do something wrong. It could end up being front page in the paper. But at the same time, it could be a motivate a player to do better because positive media could get them pumped for a game and if they do good then they would be in the front cover with tons of positive facts, but if they mess up its all negative media. Social media has opened new opportunities for …show more content…

Making a whole new culture that everyone using must adapt to and including athletes. Twitter and Facebook create more of a personal connection with fans and athletes. They must learn the hard way how to properly use social media sites as in watching what they say and how they say it. The biggest way social media has changed sports is the marketing opportunities that now exist. Now more and more company’s use them to advertise their products. The media and the increasing popularity of social media has many positive effects on sports and athletes including the positive promotion of the sports, athletes and events, the connection with fans and an outlet to inspire, inform and challenge athletes and sports fans alike. Media in all forms presents both positive and negative effects on sports, notes the Sports Journal. Pinterest, for example, with a user base made up predominantly of women, might provide an excellent platform to engage with your female fan base or even catch the interest of new fans by creating a visually engaging, image-driven

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