Mcdonald's Ethos Pathos Logos

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The strongest rhetorical strategy that Egger and McDonald utilized was Logos because the men’s sales and prices were the most convincing information given to Sharks to make them want to invest in Sweet Ballz. During the early description of Sweet Ballz, Egger mentioned that their cake balls sell for a fraction of the cost of other cake balls and cake pops on their market. They explained that their Sweet Ballz sell in packs of 4, while other cake balls and pops sell individually (Tina Gonzales). Mentioning their competitors’ products positively affected their pitch because the Sharks know that people would be more willing to buy Sweet Ballz instead of their competitors’ similar products. Their 4 pack of Sweet Ballz “retail anywhere from $1.99 …show more content…

When McDonald is telling the Sharks about the flavors that they offer, he mentions that the chocolate Sweet Ball is just like the cakes “your momma used to make” (Tina Gonzales). McDonald is making appeals to their emotions when he says this line because it brings about feelings of nostalgia to not only the Sharks, but their extended audience of at-home viewers of the show. Causing a feeling of nostalgia in the Sharks and the at-home viewers would make Egger and McDonald’s audience want to buy the Sweet Ballz so they could enjoy a treat that tastes like a homemade cake. This Pathos ties in with the need/desire for the product. By mentioning that “everyone loves a good cake ball, but very few are interested in spending the hours it takes to create them”, McDonald creates a need for their product because people will want to go buy their cake balls to experience the old-fashioned taste of chocolate cake, just like “your momma used to make” (Tina Gonzales). With the men establishing a need/desire for their product before they actually tell the Sharks how much they make from the Sweet Ballz, the Sharks would be more willing to invest because they know that the product has the possibility of making money. Pathos is also briefly used in an exchange between McDonald and Mark Cuban. McDonald is explaining that he used to work in sports marketing in the Dallas area and Mark makes a comment that McDonald didn’t work for the best team in Dallas. McDonald replies with “the best team is the Dallas Mavericks, no doubt” (Tina Gonzales). This flattery appeals to Mark Cuban because he is the owner of the Dallas Mavericks and when McDonald says that his team is the best, it probably boosted Cuban’s opinion of the two men. Cuban actually ends up investing in Sweet Ballz by the end

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