Mcdonald's Case Study

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McDonald’s is known for its greasy and unhealthy food, but many disagree that McDonald’s is to blame for people, particularly children, being overweight. Schlosser creates this image that McDonald’s is to blame for the escalated weight of people, specifically Americans. In this article, Schlosser ignores the multiple other causes of obesity. Many people are overweight due to health issues and prescribed medications that can cause increased weight gain. Schlosser is so focused on his view of McDonald’s being bad that he does very little to address the other causes and factors for weight gain. Eating at McDonald’s is more about personal choice, parenting and lifestyle issues. Americans choose not to exercise, and they choose to play video games instead of participating in actual sports; they eat McDonald’s instead of healthy and homemade meals. If a…show more content…
“The major chains have apparently decided that it’s much easier and much more profitable to increase the size and the fat content of their portions than to battle eating habits largely formed by years of their own mass marketing” (Schlosser 539). There are marketing strategies that large companies use, but no one is forcing families to eat there, but there is always comfort in knowing what to expect. Real change comes from good parenting and from people truly being motivated. People prefer to stick with what they know, and everyone knows McDonald’s. Therefore, it is a first choice for many Americans. On the other hand, there are people who enjoy eating at quirky local restaurants and choose to experiment outside of their comfort zone when selecting a place to eat. Daniel H. Pink, author of “Drive: The Surprising Truth About What Motivates Us” states, “that what we are looking for is a place of productive discomfort: ‘If you’re too comfortable, you’re not productive. And if you’re too uncomfortable, you’re not productive. Like Goldilocks, we can’t be too hot or too

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