Mcdonaldization Of Society

POLS 343 – Social Theory Past And Present

Prepared by
Berkay Eryavuz
20900279
First Draft/re

The term “mcdonaldization” is coined by Ritzer with the same logic, when the latest technological and trendy social media related terms are used as verbs such as “googling” something. The term means “searching something in Google”. Therefore, by Mcdonaldization concept, Ritzer tries to define the way people’s lives have been transformed into the way, how McDonalds operates. In other words, “George Ritzer basically did the same thing with the fast-food restaurant McDonald's in his best-selling book, The McDonaldization of Society. In the book, Ritzer took central elements

Their target was high class after that time when it wide spread too much all over the world had the MacDonald’s even soviet Russia. After the development of this fast food dream around the world, generally the kids and low budget countries has been the main target for such restaurants not only because of the low price but also because of their tendency to imitate the United States. People go McDonald’s and do not wait for too much line to sit and eat their foods. Americanism becomes more popular because, by the television, kids and mature people imitate the dream of America. In that time, McDonald’s become key point or flagship of Americanism. When you open the television you can see McDonald’s easily. George Ritzer states that “when you open the television you can see easily McDonald’s. For instance, the movie by woody Allen” Sleeper” we can notice that when the actor wakes up after 200 years later his first view was McDonald and he get into it’’ this is just basic things. (1993) Because of the Americanization, people watch American Tv-series and movies and saw the McDonald’s. The most important aspects are that people imitate the Americanism and try to adapt their life. So McDonald's is the first beginning of that theory. “The structure of the Bureaucratic organizations lead to an increasingly rationalized world, which also affects all aspects of our everyday life.” (Alfino & Caputo,

Rationalism says that as a weber everything is ready to use what people thinks to do is just adopt it. Weber explains that theory like people do loves to adapt something easily and humankind like the idea of up one saves. George Switzer says that mcdonaldization is like Webbers rationalism. People did not dispute anything about the mcdonaldization and get used to it easily. Lots of people according to history discuss about why people like already prepared thing and-and easily adapt it. “Ritzer suggests that in the later part of the 20th century the socially structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction and individual identity.” (Alfino & Caputo, 1998) This is why, any similar type of fast food restaurants opened following the McDonald’s have all been