The nation's obesity epidemic has focused attention on fast-restaurants, and while recent class-action lawsuits attempting to blame McDonald's Corp. for making people fat have failed, many chains have begun offering healthier fare in fear of lawsuits (CBS News). A growing concern with on-the-go food consumers is the freshness and dietary guidelines that go into their diet. Tight schedules make people spend m... ... middle of paper ... ...r, are not the causes for the change – it just happens to fit in perfectly with the scenario. Obesity and freshness have provoked a new health trend in fast food, and it is no secret with all the advertisements. So dare to super size an order of healthy fast food – a once considered oxymoron now becoming more of a reality.
Some may say that its just business, Chipotle says otherwise. Some people may say who cares about the food that is being shoved down our throats. I believe that Chipotle does. Chipotle strives to make “Food with Integrity” meaning using actual meat, instead of “pink slime” as used by McDonald’s in pass years, According to ABC news as of February of 2012 McDonald’s finally stopped using this meat byproduct known as “pink slime”. Chipotle is the light shining through the dark oppression of unhealthy fast food meals.
In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie.
“Mention the brand that you are choosing for task three in the title of the task” (I) Task One : Brief note on McDonalds McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audien... ... middle of paper ... ...se the size of the cup could undergo minute alteration. Price is a major factor when the current inflation around the world is taking its toll hence discouraging a few prospective consumers. Reference: http://seekingalpha.com/article/59134-mcdonald-s-global-exposure-perfect-for-an-economic-slowdown http://www.albawaba.com/en/countries/UAE/216875 http://blog.futurelab.net/2007/11/starbucks_vs_mcdonalds_coffee.html Principles of Marketing by Philip Kotler, Gary Armstrong mcdonaldsAbout%20McDonald's.mht!http://www.mcdonalds.com/corp/about.html mcdonaldsFinal Paper- Globalization of McDonalds - SeniorSeminar.mht University of Wales Net Library http://pr.ducttapemarketing.com/2006/03/starbucks_vs_mc.html http://www.time.com/time/business/article/0,8599,1702277,00.html http://stockmarketbeat.com/blog1/2006/05/05/starbucks-and-mcdonalds/
http://www.alturasolutions.com/our-food-your-questions-mcdonalds-ventures-into-content-marketing/ • Euro monitor- Fast food in Canada report. http://www.euromonitor.com/fast-food-in-canada/report • YouTube - McDonald's: Our Food. Your Questions. https://www.youtube.com/watch?v=MBm8145-wp4 • YouTube - Why Do Our Burger Look Better on Advertising. https://www.youtube.com/watch?v=oSd0keSj2W8& • Adage.com – McDonald’s Canada Social Media Success Worked in the US.
Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004). He begins his book in Colorado Springs showing a common scenario of Domino’s pizza delivery boy driving to Cheyenne Mountain Colorado home of a top security military installation relating future archeologist will find used paper goods of the fast food restaurants in the compound (Schlosser, 2004). It is true that fast food is in just about every major city in the United States and often across the world. According to an article in 2011, Gazette columnist Andrew Wineke claims: “Colorado Springs may have been the setting for Eric S... ... middle of paper ... ...ndy, Vuong. (2004).
Biotechnology and Food for Canadians. 5-83 Sexton, S., Lohmann, L., Hildyard, Nicholas., Ross, T.C. (2004). Food? Health?
The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser... ... middle of paper ... ...ance, there needs to be organizations that limit food advertising; just as was done with cigarettes. Even though it is evident that fast-food companies are winning the marketing battle, their success depends solely on their returning customers. Should people stop eating the tempting fast food, and start making time in their day for exercise, not only would fast food companies suffer greatly, but we might have a chance to veer away from our heavy fates. Most importantly, media productions that educate people on the truths of the fast food industry should continue to focus on the risks and consequences of obesity, particularly on groups most susceptible to targeting from fast-food companies?
Uyen-Vy Nguyen Introduction to Globalization McWorld: The Globalization of Food Industry Empire McDonalds. What had started as a humble family owned drive-through has become a multi-million dollar industry. Everywhere one goes, there are reminders of how amazingly widespread this company has become, whether it be seeing McDonald’s famous golden arches on a billboard or hearing the catchy “I’m Lovin’ It” tune in a commercial. But more than this, McDonalds has become part of our global identity– our McWorld. In 1940, McDonalds was not the multi-million dollar industry that people recognize today.
Burger King uses a dispersed configuration for day to day operations as the majority of their restaurants are franchises with local suppliers. Yet Burger King Headquarters uses a concentrated configuration for marketing and development of products, as well as pricing. This centralization of marketing assists all franchises worldwide and provides the greatest value for the company, but the direction of available products and pricing has proven detrimental to the overall success of the firm. An article on CNNMoney.com describes the failure of the $1 double cheese burger to stimulate sales and how a number of franchisees filed lawsuits against the headquarters due to being forced to sell the double cheese burger at less than cost in order to boost revenues for the headquarters and shareholders and not the franchisees. By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base.