The Golden Arches also known as McDonald’s. Who has not heard of this restaurants name? There are different food choices, career opportunities and community commitments within this corporation. Some may think McDonald’s is the greatest food service retailer or perhaps the worst company that could have evolved in Canada and the United States. The content entailed in this report shall inform you that there are more then just hamburgers and french fries in the world of McDonald’s. The major topics covered are McDonald’s contribution to the environment, and to the community. For example, Ronald McDonald House, and the continuing support of sports sponsorships. Perhaps the most popular misconception tends to gear towards the obesity epidemic in North America. We seem to neglect the positive efforts contributed by McDonald’s and dwell on the negative issues brought upon by consumers. Information has been collected from a variety of sources. Sources include NAIT Library Databases, personal and professional websites from the internet. Collection of concepts and ideas from multiple sources were able to give this report a variation of context. Brief History • 1967: First McDonald’s in Canada opened in Richmond, BC • 1976: Breakfast menu has been introduced • 1977: McHappy Day first introduced • 1981: Canada’s largest food service organization • 1994: Agreement signed with Wal-Mart • 1997: McFlurry • 2000: McValue menu • 2003: First to offer wifi • 2004: 10¢ Happy Meal. 10¢ from each Happy Meal donated to Ronald McDonald House Charities • 2005: Toasted Deli Sandwiches Ronald McDonald House Charities Ronald McDonald House is a national children’s charity dedicated to helping kids. Helping children with seriou... ... middle of paper ... ...ice, Borders Rush In Where Both McDonald’s, Starbucks Fear to Tread. Wall Street Journal (Eastern Edition). A.1. Retrieved November 12, 2009, from ABI/INFORM Global. Connolly, C. (1992). A new era in nutrition guidance in Canada. Retrieved November 12, 2009, from www.hc-sc.gc.ca/fn-an/food-guide-aliment/context/hist/fq_history-histoire_ga-eng.php Despatie, A. (2008). Ronald McDonald House Charities. Alexander Despatie. Retrieved November 12, 2009, from http://www.alexdespatie-en.ca/ronald-mcdonald-house/ Eggers, B. (2001-2009). McDonald’s Announces Olympic Partnership Through 2012 Games. Junk Food News. Retrieved November 12, 2009, from http://www.junkfoodnews.net/mcdonald’s-olympics.htm Ronald McDonald House Charities (RMHC) of Canada. (2007). Helping Kids. Supporting Families. Retrieved November 12, 2009, from http://www.rmhc.ca/HomeEn.aspx
McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's themselves.
A spokesman for McDonald's, Jack Greenberg, believed that McDonald's were a "unique company, capable of bringing the fun and excitement of the world's premiere sporting event to 43 million customers every day. " However the real reason behind this sponsor was chosen as it was offering the Olympic Committee millions of dollars in sponsorship. McDonald's, as an example, wanted to exploit the Games, using it as an advertising tool, to imply their company has a clean, reliable and idealistic image like that of the Olympics. The Salt Lake Organising Committee received approximately US$ 1,390.5 million from Olympic marketing programmes, but a question asked by many is Where exactly does all the money come from?
The Ronald McDonald House provides a home away from home for families across the United States and some parts of the world. Their goal is to keep families together during a difficult time in their lives, and to never leave a sick child alone. Temporary housing provided by the charity is available to families with children staying or frequenting a local hospital. The Ronald McDonald House is an independent, nonprofit organization, whose mission is to “create, find and support programs that directly improve the health and wellbeing of children”.
It has been noticed throughout the running of McDonald’s that they tend to market to the eyes of children with Ronald McDonald as their notorious “spokesclown” that is recognized by 96% of American children. Also, in 1998, McDonald’s signed a long-term deal with the Walt Disney Company to include Disney merchandise as giveaways in its Happy Meals.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.
Rpt. in SIRS. London: Ecosystems, 2004. Print. "Studying McDonald's ABroad: Overseas Branches Merge Regional Preferences, Corporate Directives."
The broad issue facing McDonald’s U.K is the current attitude toward rising obesity, The Company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the
First, my personal reaction to this is documentary is an eye opener. I knew McDonalds was more harmful to than other fast food places, but I never knew about the lawsuit between McDonalds and it consumers. I never saw McDonalds as having big impact on my life; this is probably because the McDonald’s in my hometown never had a super-size option. In the video, Spurlock conducted interviews to gain ...
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
McDonald’s has been one of the biggest fast food chain corporations that has worldwide share in the food market. The company’s appeals were fast service, menu varieties, and affordability, which capture majority of customers’ psychological needs. Furthermore, McDonald successfully builds a relationship with consumer by promoting donation campaigns and vitally involving in societal activities. In recent years, McDonald’s sales decline is affected by food scandals causing public mistrust of its food ingredients, which deviates consumers from fast, cheap and convenient food.
"McDonaldization.com - What Is It?" McDonaldization.com - What Is It? N.p., n.d. Web. 11 Dec. 2013. http://www.mcdonaldization.com/whatisit.shtml
McDonalds is one of the world’s largest fast food chains, feeding many people for low prices. What people don’t understand is what is actually
Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111.