Martha Stewart Case Study

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Icon: Martha Stewart Martha Stewart has risen to national prominence as the ultimate host, media star and designer. She crafted a unique brand and built it into a multibillion-dollar business empire. She was charged, convicted and served prison time for insider trading, becoming one of the most famous felons of her generation. Stewart then rebuilt her prominent status after this fall from grace and retained her leadership role in the public company she founded. Her resilience has been an inspiration to millions of adoring fans across all demographics. Stewart did not just break the glass ceiling, she shattered it. Evolving from model to culinary superstar, to publishing mogul, she has redefined what is possible for women to achieve. She has done it all and true to her brand, she has made it look easy and effortless along the way. As described by …show more content…

An excellent example of this is when she purchases the rights to her brands and restructures them into a new super company “Martha Stewart Living Omnimedia “. Omni, meaning “all” is a fitting designation. This reinforces the idea that if she isn’t satisfied, she strategically plots a new course, never looking back. Stewart is rumored to be a controlling, overbearing and callous boss. I have a strong sense that if she were a man in the same position the reaction would happen differently. A man behaving in a similar manner would be met with praise for his passion and drive. If she is acting like a boss, it’s because she’s a boss. That’s how you get to icon status. By being unapologetically yourself, without concern for pleasing others. We should celebrate women for their boldness. For daring to dare. The ability to keep moving forward is often overlooked and should be rejoiced whenever possible. And should it be true, that Stewart is indeed what she is rumored to be, then so be it. I guess that’s the price you pay to be an

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