Marketing Strategy for Nintendo Gamecube

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Marketing Strategy for Nintendo Gamecube

FEATURES OF APPENDIX

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§ NINTENDO GAMECUBE BUYING GUIDE

§ A GAMES GUIDE TO THE CONSOLES

§ GAMES LEAFLET FROM EDGE MAGAZINE

§ GAMING JARGON BUSTER

§ PRESENTATION SLIDES USED IN THE POWERPOINT PRESENTATION

§ NOTES AND CUES USED IN THE POWERPOINT PRESENTATION

§ BLANK SAMPLE QUESTIONNAIRE

§ SOME COMPLETED QUESTIONNAIRES

§ EVIDENCE FOR E-MAIL CONTACT WITH THE SONY CORPORATE SITE

§ ARTICLE FROM THE BBC WEBSITE ABOUT A BOOTS ADVERT

§ ARTICLE FROM THE BBC WEBSITE ABOUT THE GAMECUBE

§ ARTICLE FROM AN ADVERTISING WEBSITE ABOUT PROMOTION

§ ARTICLE FROM THE GUARDIAN WEBSITE ABOUT THE TIMES NEWSPAPER

1.0 PLAN

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ABOUT UNIT THREE

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This unit entitled ‘Marketing’ requires me to produce a marketing

strategy for a new or existing product. The product that I have chosen

to devise a strategy for is the forthcoming video games console,

“Nintendo Gamecube”, which is released in Europe on May 3rd 2002. I

will have to carry out research about the principles of marketing; the

way that close competitors will compete when the console is released;

the strength of the brand name; possible marketing models/strategies;

analysing the possible implications of external influences, etc. in

order to produce a powerful strategy that will ensure that the product

will do well in its market.

OBTAINING INFORMATION

Information that will help me to complete this report can be obtained

from a number of different ways. Some obvious methods that will be

used throughout the report for obtaining data and information towards

the formation of the marketing strategy are:

§ The Internet: this method has become one of the most popular in

finding information since there are many search engines available on

the Internet as well as websites of the Nintendo company itself and

many other sites designed by fans and video game players from around

the world. The information provided is secondary data, but it can be
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