The Pros And Cons Of Marketing Strategy

Introduction

Different organizations device different strategies to make their marketing campaigns right and succeed in their business lines. Most of the marketing strategies are made based on what the organizations produce while others are made purely on other factors. This paper will look at some of the elements that relate to marketing in different companies. The paper will start will start by analyzing Google, Microsoft, IDEO, Fulla Dolls and Jim Thompson Thai Silk Company. Answering key questions for every organization will play a big part in making the content of the paper.

Google

Google core brand values Core vales have been defined as the fundamental beliefs of an organization that act as its guiding principles. As such, core values

Some of the pros of the campaign include that of the organization being in a position to develop very strong employee morale among its workers. The campaign also made the customer to acquire large pools of loyal customers by having them to develop that feeling of being proud of owning their PC. Additionally, the campaign played a big role in the company as it demonstrated that the PC was appropriate for customers of all ages, and careers among other characteristics. The cons of the campaign include that of being termed as being not creative enough as many who understand the field well termed it as a response to an ad that was done by Apple Inc named “Get a Mac”. Secondly, people who like technology did not receive the campaign as a result of its questionable originality. Again, all the good features attached to the PC were not stressed specifically as they just said that they were different but did not prove the

One of such reasons is that, IDEO happens to come up with the most competent plan for compiling the much-needed information when examining its market. IDEO employs the design thinking approach that happens to be basically based on the clients by defining what they actively need. Additionally, the company tends to focus on developing products that are actively needed by their customers for the reason that they offer a powerful experience and solve issues. By using observational research and more specifically ethnographic research, the organization gets insights into the behavior of the consumers. Additionally, employing behavioral mapping as well as learning the attitudes of their clients within a given region as well as making direct interaction with the clients are also linked to the success of the organization. On the other hand, the company faces one of its key challenges with its consumers when doing research as well as when designing its key products too. A great percentage of its success that depends on its customers as well as the interactions made also presents a challenge to the organization. Additionally, the company also faces some challenges when trying to get to know what their clients really