Power leisure is a small warehouse based retail seller of fun on
road and off road leisure equipment.
Introduction
‘Marketing is the function that links the company and the customer to
get the right product to the right place at the right time’. (www.tutor2u.net/business/marketing)
while identifying, anticipating and satisfying customer wants and
needs.
Power leisure is a small warehouse based retail seller of fun on road
and off road leisure equipment such as dirtbikes, mini motos, and
quadbikes. It imports its products from china enabling it to undercut
UK and American made product prices even at the small level of import
quantity. Due to the fact that these are leisure products the higher
priced goods relate heavily to the economic cycle and experience sales
increases in a buoyant economy. The other products have seasonal booms
in sales around Christmas periods and holidays. Due to the high price
of a retail outlet on a main high street power leisure is situated in
a small commercial unit located in an industrial estate 15 minutes
away from the town centre in Hove. Because of its location power
leisure will have to rely on local publications, mail shots, and
possibly local radio advertisement to increase awareness of its
location and its mission statement of high quality with lowest prices.
The objectives of the business are to be recognised as a supplier of
these goods at the lowest prices in that area. To be known to trade
customers who will purchase multiple units, to increase brand
awareness, to survive its first year of business and due to the
predicted high sales turn over to break even within eight months.
Marketing aims
We think that initially we shall plan to start by advertising in the
local trade magazines Friday AD which has a high circulation of the
target market and is read on a weekly bases, this is to be followed by
direct mail shots in areas where houses are known to have on average
one acre of land the final strategy for the local area would be radio
advertisement if costs could be negotiated down to follow the
company’s basic marketing strategy. Using the product mix the
objectives of the marketing plan are to market the latest products at
the lowest price and place the advertising within easy reach of the
local catchment area of approximately 140,000.
MARKETING RESEARCH:
Marketing re...
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... is obliged to do so as part of his
sponsorship deal. This will hopefully attract the public, increase
awareness and help the image of my store. But to be fair most motor
sport racers aren’t that well known but the main idea of him being
present and the 2nd presentation of the opening would be a
demonstration by him to show how the bikes should be used and to push
the bikes to their maximum limits to try to impress a crowd there and
hopefully encourage customers to buy, also allowing test runs for the
public on the opening day will increase the chances of sales.
Bibliography
Internet sites:
- www.tutor2u.net
- www.bced.gov.bc.ca
- www.sba.co.uk
Radio Stations:
- Southern FM
Magazines:
- Bike
- Bike Trader
- Motorcross
- Dirt bike rider
Newspapers:
- Advantage
- The observer
- Friday AD
- The Times
- The local Times
Television:
- Top gear
Books:
- GCSE Business Studies- second Edition (Alain Anderson)
- Business Studies NOW for GCSE- second edition
(Karen Borrington and Peter Stimpson)
Retailers:
Felbridge Motorcycles
Best Bikes
Quad World
Crawley down garage
Appendix
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