Mansukhbhai Case Study

946 Words2 Pages

He explored the possibility of making earthenware using the hand press machine, commonly used in roof tile factory. During his childhood, he saw earthen pans/hot plates being manually made on the potters’ wheel (locally termed as Chhakdo). It helped a person make about 100 units a day. But, during his work at the factory, he had seen roof tiles being manufactured in large quantity by means of hand press, bringing him the idea if earthenware could be made in the same manner. However, the main obstacle in achieving this was lack of money. During 1987-88, his childhood friend came to the factory in order to meet him. He asked the owner’s son for him. But the son replied that it was office time and he should come in the evening. Mansukhbhai overheard …show more content…

Recognizing him, he served him some hot snacks and asked if he would give him a loan of 50,000 INR. The moneylender went to his previous employer, who replied that he had worked there for five years and was a trustworthy person. After finding that he had a good reputation, the moneylender lent him the money. His father recollects that since he had returned the money, considering it unusual. When Mansukhbhai returned home he learnt about it. He told his father that he needed the money to open a tawa (a flat pan) factory. His father was sceptical about the idea as Mansukhbhai was very finicky about his clothes and use to change the moment it got any stain. And if he would open a factory, his clothes will be soiled, so he might just abandon the whole business. Mansukhbhai pursued his mother about his idea, finally his parents gave in to his wish, only on the condition that he would borrow only 30,000 INR. Of this, he used 2220 INR for purchasing a 220 square meter land (at the rate of 10 INR per square metre), got a dye made of 650 INR. With 1500 INR, he got a hand press fabricated at a local …show more content…

A new problem had risen with the earthen plates, which used to break if heated for a while. Due to the negative feedback from customers, he reduced the price. However, people still found it not worth the money. Hence, Mansukhbhai started experimenting with various types of clay so as to obtain an optimum mix. He visited all the nearby places (in a radius of 200 kilometres) to get different types of clay for the purpose. Within 6 months he improved the product and hired a local chakda for selling his

More about Mansukhbhai Case Study

Open Document