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Los Angeles Dodgers

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Before Earvin “Magic” Johnson and his group of investors took over the Los Angeles Dodgers, the Dodgers organization was in one of their darkest times. During the time Frank McCourt and his ex-wife, Jamie, the fans appreciation and attendance was at it lowest point since 2000. The attendance for the Dodgers plummeted 17% from the year before. They also lost 200 million dollars that McCourt used to bankroll his lavish lifestyle. During the whole divorce between Frank and Jami, fans were calling for them to leave and sell the team. Before McCourt finally decided to sell the team, fans were playing to boycott McCourt during the season. On the day the fans found out that McCourt was selling the team, fans were joyous with approval on a number of fronts. One fan and lead sports columnist of the Los Angeles Chaves said “Take a hike, Frank. Don’t let Chavez hit you in the Ravine on the way out” (Moore, 2011). The buzz in Los Angeles after the team was sold changed so much after the team was bought. "Now we're here. And now, everyone is wearing caps again," Johnson said. "The jackets. The T-shirts are out. I work out at Gold's [Gym]. I'm there at 5 or 6 in the morning, and everyone is talking about the Dodgers. We want this to be the happening place again. We want people to come out. Well, you can't do that unless you win, and now everyone's coming" (Bryant, 2013).
During the first year of Magic Johnson as the owner, the fan attendance went up 8.6 percent. "When I got off the boat in L.A. (in 1979), the Dodgers were on the first page of the sports section," said Earvin "Magic" Johnson. "I checked the Lakers on the third page. That's how far down we were. I said, 'Wow, this was a Dodger town.' Three things: Dodgers, No. 1. USC footba...

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Works Cited

Bryant, H. (2013, October 3). Restoring the Dodger Way. ESPN. Retrieved November 22, 2013, from http://espn.go.com/los-angeles/mlb/story/_/id/9732902/restoring-dodger-way
Dodgers roll out "A Whole New Blue" advertising, marketing campaign for 2013 season. (2013, February 19). Los Angeles Dodgers. Retrieved November 22, 2013, from http://mlb.mlb.com/news/article.jsp?ymd=20130219&content_id=41795430&vkey=pr_la&c_id=la
Media, D. (n.d.). Top Ten Promotional Strategies. Small Business. Retrieved November 22, 2013, from http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html
Moore, D. (2011, November 2). Frank McCourt's departure hardly leaving Dodgers fans blue. USA Today. Retrieved November 22, 2013, from http://content.usatoday.com/communities/dailypitch/post/2011/11/dodgers-frank-mccourt-sell-mlb-/1#.UpKznaX4lFJ
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