Lady Gaga's Lady Alejandro Video On Youtube

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Lady Gaga debuted her “Alejandro” video on YouTube, a platform that allowed her to reach a large and diverse audience. Within four months, it had become one of “YouTube’s all-time most-viewed music clips” with “94 million” views (Kaufman). Lady Gaga collaborated with Steven Klein to produce this music video. Klein stated they incorporated “religious imagery to convey the conflicted relationship between the sacred and secular” (Gary, 185). This relationship is depicted in the video as a battle between good and evil forces within the world. The use of religious imagery in the video received negative responses, specifically from religious organizations such as the Catholic League. Lady Gaga has used her music videos to spark conversations around …show more content…

The Catholic League’s mission is to protect and defend the Holy Catholic Church (Donohue). Bill Donohue, the president of the Catholic League, stated that “in the video Lady Gaga plays Madonna wannabe, squirming around half-naked with half-naked guys and abusing Catholic symbols—they’re always Catholic symbols” (Donohue). This comment showcases the offense that was taken by Lady Gaga’s use of Catholic imagery in various parts of her video and also draws attention to the fact that similar imagery is often used by artists in their videos. Outside of the video itself, Donohue also commented that “like Madonna, Lady Gaga was raised Catholic and then morphed into something totally unrecognizable” (Donohue). Throughout this piece, Lady Gaga is often linked to Madonna, an artist who has been publicly ridiculed for her use of Catholic images in her music videos and its relation to social justice issues. This statement draws a parallel between their journey from childhood to career, affixing the negative views of Madonna onto Lady Gaga. During an interview, Lady Gaga described herself as being “very confused about religion” (Donohue). In response to this, the Catholic League stated that “saying she is confused is quite an understatement” and that they “hope that she finds her way back home” (Donohue). Bill Donohue’s response to the “Alejandro” …show more content…

In addition to the symbol itself, the atmosphere of the scene is used to focus the audience’s “attention on particular elements” within the frame (“Part 2”). Understanding the staging of these scenes provides a foundation for interpreting the emblem within the context of the video. The setting of the scene “creates both a sense of place and a mood” (“MISE-EN-SCENE”). In this shot, Lady Gaga is laying on a bed with black, silk sheets. These black sheets create a stark contrast with her red habit, white coif, and white guimpe. The background is black and the other props in this scene include black rosaries on a bedside table. The dark sheets and background focus the audience’s attention on Gaga’s costume. The bright lighting highlights the shininess of the habits material, revealing that the material is not clothlike, but rather a material like latex. The camera then proceeds to zoom further on Lady Gaga, until only Gaga’s face, coif, and guimpe are visible in the frame. The use of contrast, lighting techniques, and camera angels makes Gaga the focal point of this scene. As the center of attention, the audience is focused on the clothing and actions performed which underscore the importance of the symbolism used in this

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