Justine Sacco's Controversy

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Before her twitter controversy, Justine Sacco was the senior director of corporate communications for a company called InterActive Corp. She was 30 years old, successful in her career, and happy in life. However, after a single tweet, her life fell into a downward spiral. Back in December of 2013, Sacco made a trip to Cape Town, South Africa. Before boarding the plane, she logged on Twitter and posted, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” Subsequently, she was bombarded with thousands of spiteful responses, shunned by her own family, and fired from her job. Justine Sacco’s name was permanently etched on the internet.

If we were in early Colonial America, Sacco would have been put in a pillory and whipped …show more content…

The security it provides through anonymity gives people the power to take shaming to a whole ‘nother level. Because social media serves as a platform for people to voice their opinions, it makes it near impossible to prevent public shaming on the internet. However, by bringing awareness to the issue, it may make some people rethink their behaviour on social media. Tauriq Moosa’s article, “Why Justine Sacco wasn’t the biggest problem during her Twitter storm,” is a great example of how to effectively convince readers of the futility of social media shaming because of the strong credibility, emotion, and logic he …show more content…

He includes an excerpt from another article talking about how with social media, it is easy to create caricatures and make snap judgements about a person’s morals and values. It makes the point that Sacco could actually be a nice person in real life, apart from what she was portrayed to be because of her tweet. The excerpt explains that “It’s even possible that she’s so nice that, to people who actually know her, the bad Twitter jokes are absolutely hilarious, as a juxtaposition to her everyday, puppy-rescuing self”. Moosa then goes on to say that, “...just because you’re screaming at a racist joke is no reason to think you’re automatically a good person. That might be poor judgment on my part as to who you are, but that’s precisely the problem.” The excerpt that was built heavily on logos further justifies Moosa’s stance because it provides a different perspective of the situation. In addition to that, the fact that he addresses his own fallibility as a human being builds up the ethos for his article. It shows the readers that he is not simply pointing fingers, but rather he is bringing to light an issue that even he falls guilty

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