John's Gym Research Paper

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Recommended: Roles of creativity in advertising

CREATE MASS PRINT MEDIA ADVERTISEMENTS

AN OVERVIEW:
As the Marketing Manager of John’s Gym, have to develop at least three mass print advertisements in accordance with an advertising and creative brief including a newspaper advertisement, a magazine advertisement and an outdoor poster advertisement.
The agreed fee is total $15,000 and the campaign will run for three (3) days.

OBJECTIVE:
The aim of the advertisement is to create the health awareness among staffs, meaning fewer sick leaves, improved productivity and increased staff loyalty through staffs’ commitment to workplace work life balance programs.
• The newspaper advertisement will get the black and white designing.
• There is a trade magazine being issued where a full colour and …show more content…

The gym facilities are open 24 hours a day, 365 days out of the year. Chuck Mortensen, and Dave Klinger founded John’s Gym in 2009. Mortensen is the CEO of the company. Bryan, a former employee of Southview athletic club was interested in this business concept and agreed to become the first franchise owner of John’s Gym.
The first franchise location was opened on Collins Street. Shortly after, two more locations were opened in and around the city. John’s Gym is based in Victoria, Melbourne CBD. According to Victoria health magazine, John’s Gym is one of the fastest growing health club in the city.

JOHN’S GYM POLICIES AND PROCEDURES:
John’s Gym policies and guidelines provide direction and support to ensure they meet nationally recognised fitness industry standards and best practice in the Australian health and fitness industry as listed underneath:
• Occupational Health and Safety
• Performance Assessment
• Training
• Operating Procedures
• Overall Organization Goals and …show more content…

Intended Advertisement Audiences Discussion
Attitudes Questionnaire could be designed to measure customer attitudes towards a number of variables in relation to gymnasiums
Cultural Factors Cultural diversities such as ethical background, religions, languages spoken, family structure etc., has to be determined to offer positive things to the customers, thereby eliminating cultural and linguistic barriers for new customers
Demographics Understanding demographic factors such as age, gender, income level, education level, occupations etc., helps to create effective marketing strategies to boost brand loyalty and membership rates to attract more customers
Existing Product Usage Analyzing the frequency, costs, memberships of customers with other gyms helps to framework strategies to increase the new member satisfaction and to retain customers
Lifestyle Taking a wider view of the lifestyles of these people, in terms of diet, how to spend their spare time, outdoor activities etc., helps to create opportunities to gain new customers

NOTES ON THE DETAILED INFORMATION OBTAINED FROM THE CONSULTATION:

Time 11 am
Date 10-May-2017
Place 573, Little Collins Street, Melbourne, VIC 3000
Event Gym consultation meeting
Parties • Andrian
• Nick
•

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