Ever heard get six pack abs fast while online, or the 10 minute belly fat destroyer? The fitness industry is a multi-billion dollar industry and it is not going away. Every day millions of people go on fitness websites, watch Mike Chang “six pack expert with no six pack” on YouTube, and spend time and money on losing weight. According to (Coach Calorie) the sad truth is that 70% of one’s physique is determined by genetics, and only 30% of one’s physique is up to how hard one works out, how good one’s diet is, and who one pays to get one in shape. Chances are the time and money spent on gym memberships, protein powder, gym clothes, and workout plans are not even worth it, and the fitness industry knows that-yet they still advertise these pre-workout drinks that guarantee results, workouts that claim to build muscle while burning fat, and diets that will help you lose 10 pounds in one month. Losing weight comes down to calories in vs. calories out, and the fitness industry knows it, but they don’t tell the public. The before and after shots of success stories are false advertisement as well, and every fat American sitting on their couch buys into the fact that this man lost 35 pounds in a month and don’t think to question the photo legitimacy. On the other hand the fitness industry does great things for the health and fitness of the public. There are thousands of great success stories out there where a forty year old man goes from 240 pounds with 30% body fat to 225 pounds and 6% body fat. These fitness websites motivate thousands of people to get off the couch and start their journey of obtaining a better body. Having instant access to professional tips and tricks to losing weight is a huge advantage that wasn’t around 25 years ag... ... middle of paper ... ...rs? Retrieved May 8, 2014, from http://www.evitamins.com/a/what-are-fat-burners-71#.U3y7bPldW7U Coach Calorie. (n.d.). http://www.coachcalorie.com/things-piss-me-off-fitness-industry/. Retrieved May 8, 2014, from http://www.coachcalorie.com/things-piss-me-off-fitness-industry/ Korn, M. (2013, December 27). Secrets of the fitness industry. Secrets of the fitness industry . Retrieved May 10, 2014, from https://finance.yahoo.com/blogs/daily-ticker/secrets-of-the-fitness-industry-153234660.html Muscle&Strength. (n.d.). Whey Protein Powder: Complete A-Z Guide For All Types Of Whey Supplements. Columbia, South Carolina, United States of America. Retrieved May 9, 2014, from http://www.muscleandstrength.com/expert-guides/whey-protein Supplement Warehouse. (n.d.). Featured Products. Retrieved May 11, 2014, from http://www.supplementwarehouse.com/categories.asp?idCategory=853
Imagine that it is a Friday night and you are up having a little midnight snack and watching some television. Feeling guilty for eating at such a late hour, you begin to flip through the stations when something catches your eye. It is an infomercial, and usually you just flip right through these, but for odd some reason you decide to watch this one. How could you possibly resist not watching? The commercial begins by showing gorgeous blondes in bikinis, and buff studs in speedos stuffing their faces with hamburgers, pizza, chips and everything that you know should not be eaten in quantity (if at all)! The amazing thing is that these “people” all have society’s ideal bodies. They are toned, tan, and thin in all of the right places. The commercial proceeds to boast how these women and men never exercise. They don’t need to because they take Enforma’s Exercise in a Bottle! Well now they have gotten your attention--look great, eat what you want and never exercise? It sounds way too good to be true! This is what miracle product, Exercise in a Bottle, will promise its potential buyers. But the questions, how does it work, what are they and how do its ingredients work, does it work, and are there any side effects are all key questions to be explored before taking Exercise in a Bottle. After I saw the commercial one night when I was up late snacking with my best friend, I admit that I was definitely tempted to pick up the phone and place an order. I even came close to falling into all of the hype and excitement surrounding this new product when I began my research, but after seeing a more scientific approach to the product, I have changed my mind.
In the article “Fitness Culture: A Growing Trend in America by Sheila McClain, it speaks in detail why American have increased their interest in health and fitness. Sheila conducts a comprehensive research of the subject and provides strong statics and information from others. Since, we are an age of technology and everyone is more involved in learning we have learned that fitness matters and is a key link to good health.
First I’m going to focus on how the media destroys people motivation by displaying misleading photos in their advertisements. Most gyms, workout facilities, and athletic wear clothing get models that are very physically fit to advertise their company in their commercials which is understandable because you do want the best to advertise your product. But when using people that look like they have been in the gym working out for over ten years, it can be very discouraging to the person that is just trying to start working out. And even more discouraging most gyms will use models that use supplements that help improve their body size and strength. These photos give people the false impression that if they work out hard enough they can achieve the results as the photos they are forced to stare at every day. What a lot of people fail to realize is a lot of times ...
There are many ways in which the ideal body has been chased over some three thousand years. A common theme in all of this is the desire for physical wellness. This too has been good for business and people like Dr. Oz can be heard frequently endorsing the root of this and the fruit of that. However, if you look around the gym all those mirrors aren't there for you to check on your wellness they are there for you to catch a glimpse of the Weary Heracles; most are at least half way there for they surely do look weary.
When people realize that maybe they are starting to become more overweight or gain a few pounds they may ask themselves, “Whatever I’m fine” or they might say, “Maybe I should start going to gym and exercise”. Those same people then go find a gym near their home, sign up for a gym membership, and maybe go for about a week. Then probably just quit after trying for a month. In the article “Why Exercise Won’t Make You Thin” published in Time Magazine on August 09, 2009 by John Cloud shows that exercise is not really needed. In this article Cloud describes to his readers his personal experience going to the gym and exercising. He believes that exercise is not worth the time and that it does not help people lose weight; it actually makes them gain weight and struggle even more. In the article Cloud connects with readers that either do not work out, or had the thought about working out. He
...e over ten million customers, providing over 500 brands and thousands of products. For added income, in December of 2012, the company launched their own supplement line taking into account all the positive and negative reviews of existing brand reviews, to create a product consumers like, with the ability to offer lower prices by eliminating the middle man, selling directly from their site. They advertise their personal product line all throughout their site, so that visitors leaving the site without seeing their product are rare. They also provide their own clothing and accessory line, offering customers top of the line products for low prices, which serves as a way to advertise for a profit. Strategically, Bodybuilding.com uses top Youtube.com famous professional and inspirational bodybuilding models, displaying their product on recognizable faces and fit bodies.
A gym as defined by the Oxford Dictionary states that it is a “membership organization that provides a range of facilities designed to improve and maintain physical fitness and health.” Within our society, the culture of a gym or health club is comprised of those who wish to maintain their physical health, as well as form a bond for like-minded people to support one another with their health goals within a shared environment. I have chosen to observe and understand the culture that embodies the Westford Regency Health Club, a local Massachusetts gym with higher than average membership pric es and a higher end reputation in comparison to the average franchised gym, such as Planet Fitness. I chose this particular gym for the sole fact that it is labeled as a “health club,” rather than a gym, which brings about the notion that it is somehow superior in regards to its facilities and membership privileges. For my research, I used an inductive method including participant-observation, as well as field notes gathered from my visits as a new member.
Robsin, David. "A history lesson in bodybuilding" www.bodybuilding.com. 21 march. 2005. Bodybuilding.com. 15 Feb. 2014 .
As consumers may know products that offer a quick weight-loss solution become instant favorites among the female gender. The site immediately attracts the attention of such by having a well-known actress on the cover. Along with a slim model actress the heading of the site offers a solution for weight loss without having to deprive yourself o...
Some of the most prevalent advertisements on the internet refer to targeting fat loss in a specific area. “get abs here” or “get rid of those thighs” ads are seen on almost every public website when, in reality, spot-fat-reduction is not actually possible. “The exercises commonly associated with spot reduction do not actually burn many calories – and if you are not burning enough calories, you are not going to lose much fat from anywhere in your body.” Losing weight is actually about combining regular cardio workouts with eating healthier to burn more calories than you actually take in, rather than working a specific area.
According to recent statistics, every year Americans spend about $50 billion on products and services promoted to help them lose weight. Many of the overweight and obese people that join commercial weight loss programs are looking for a quick fix to lose the weight, such as fad diets and dietary supplements that are marketed to burn fat fast. However, many of these diets offer little success or success for a short time, resulting in many gaining the weight back a short time afterwards. Fad diets are “a trendy practice that has widespread appeal among a population. After a period, however, people lose interest in the practice, and it becomes no longer fashionable. People often lose weight while following fad diets, but usually regain much of
Now we all have seen these miracle weight lose commercials; with some skinny shmuck, selling the newest improved snake oil. Let us be honest, they want your money, and the industry does not give a damn about you. Look at when they run the ads on TV we all know how much it cost to have ads on TV. Showing many advertisements that show, supplements to get you to lose weight; while bulking up, Diets that eliminate exercise, even exercises that may cause more damage to your body then you will benefit from (have to break down bone and muscle to build bone and muscle. Together as a hole we can get rid of these jokers and legitimize the weight lose industry; to improve are safety, and metal health.
All in all, the rise of the fitness industry has impacted almost everyone in America, whether it means being more health conscious, body conscious, or fitness-a-phobic. This new fitness movement, if it continues growing at the rate it has been, will keep coming out with innovative ways to motivate the unmotivated into leading more active lifestyles. Ultimately this will lead to an American public that enjoys longer, healthier lives.
“Do you even lift bro?” has become the new slang phrase in this period where fitness has become a popular trend across the globe. It has become apparent that fitness, for the most part, dominates many aspects of social media – from infomercials on the best workout videos to the plethora of “how to” fitness videos on YouTube. However, the cause of this fitness boom has been debated for quite some time. Many people assume that the rise in fitness occurred because of its correlation to longevity, but I believe that fitness became popularized through social media. Through the help of celebrity-athletes and the advancement of social media outlets, the public’s perception of fitness (mainly aesthetics) changed from being only for the select few to the obtainable goal of the average citizen.
Incorporating a work out routine and eating healthy has dramatically changed my life. I'm full of energy and feel great. Prior to this workout routine I constantly felt sluggish and was I completely out of shape. Now I am full of confidence and constantly strive to increase my strength. Although at times it is extremely demanding to complete the workouts, the benefits are well worth the efforts.