Report On Westside Gym
Introduction
This report will be research and development of a gym called “Westside
Health & Fitness Club”.
I will talk about the location of the gym, price per customer, offers,
new ways to improve the gym, and research into what the customer
wants.
This report aims to use research and development to create innovative
ideas that will set this gym apart from others in the area.
Findings
With regards to the location of the gym, the evidence suggests that
the location is well placed, due to the easy accessibility of the
facilities. It is also located next to a supermarket, so can be seen
by many shoppers. Place is an essential tool of the marketing mix and
if achieved a business can do extremely well for itself.
Price is also an essential tool of the marketing mix. A survey showed
that 81% thought that the price of the gym was fair for the quality of
service that is received by the customers. The other 19% believed the
price was too high but were willing to pay for the facilities. A good
pricing strategy is a must for a business to succeed, too high and
customers will go elsewhere for the service. Too low and the business
may not make enough profit to succeed in the long term.
Cost of Gym Membership:
Student Rate Adult Rate
Joining Fee £40.00 £50.00
Monthly payment £28.95 £38.95
Pay As You Go £2.50 £5.
Customers usually make decision of purchase by comparing the “value” of a product or service, which can be looked as the benefit–sacrifice ratio. Many customers find the prices of most health club and gyms too high because they see little value in some of extra amenities, in other words, they find that the benefit they receive is not valuable, comparing to the sacrifices they make; in this case, the benefit-sacrifice ratio in this case is pretty low. Therefore, Planet Fitness offers good value membership, which means high benefit-sacrifice ratio for customers, comparing to other major gyms.
A college campus is nothing without a gym. College sports, and cultural events take place in the T.M. Elmore Gym on Alabama A&M’s campus. This gym is located on the west side of A&M’s campus between Louis Crews stadium and Dr. Ernest L. Knight West Campus dorms. This building has made a large impact on the culture of the school considering that the gym is home to sports teams, classrooms, pep rallies, guest speakers and convocations.
There are many examples of cities reforming itself over time, one significant example is Vancouver's Downtown Eastside. More than a hundred years after the discovery of gold that drew thousands of migrants to Vancouver, the city has changed a lot, and so does one of its oldest community: Downtown Eastside. Began as a small town for workers that migrants frequently, after these workers moved away with all the money they have made, Downtown Eastside faced many hardships and changes. As a city, Vancouver gave much support to improve the area’s living quality and economics, known as a process called gentrification. But is this process really benefiting everyone living in Downtown Eastside? The answer is no. Gentrification towards DTES(Downtown Eastside) did not benefit the all the inhabitants of the area. Reasons are the new rent price of the area is much higher than before the gentrification, new businesses are not community-minded, and the old culture and lifestyle of the DTES is getting erased by the new residents.
At the Gym, written by Mark Doty, dramatizes the conflict within the mind of a bodybuilder and his desire to change who and what he is. The speaker observes the routines of the bodybuilder bench-pressing at a local gym, and attempts to explain the driving force that compels him to change his appearance. The speaker illustrates the physical use of inanimate objects as the tools used for the “desired” transformation: “and hoist nothing that need be lifted” (5,6). However, coupled with “but some burden they’ve chosen this time” (7), the speaker takes the illustration beyond the physical use of the tools of transformation and delves into the bodybuilder’s mental state. The speaker ends by portraying the bodybuilder as an arrogant, muscular being with fragile feelings of insecurity.
The gym is a place where a typical American college student goes to work out their bodies. Based on the fact that I personally could be considered a gym rat, a stereotypical name for someone who spends a lot of time in the work out area. This is partially by choice being on the swim team requires the strength training equipment that is available to our disposal in the gym. While I have been to the gym many times I haven’t really taken the time to take in the other people around me. Within this ethnographic exercise I will explore the college gym norms within Roger Williams University.
For this assignment, I decided to observe a fitness center (gym) setting and break the “workout equipment is not a toy” norm. I conducted my observations at my local Anytime Fitness center that I actually frequent. Ironically, I missed my normal workout time that morning and decided to go later in the day. This worked out perfect for the observation because I arrived at around 5:00 pm, the busiest time for the establishment.
The Health and fitness industry have many ethical issues involved which was very interesting to me. I have never purchased a membership at a health club, but from the reading I learned a lot about how they operate. It amazed me that health clubs push their sales representatives to get 200-300 new members a month (Amend, 1992). This is a large amount of people for such a short amount a time, which means some members are not fully aware of the fine print of the membership agreement. Also the reading mentions that more than half of instructors at these clubs do not have valid certification (Copeland et al, 1988),. This is unethical because the members pay each month for the service of a qualified staff member to assist them in exercise and fitness. Safety of the members could also be at risk working out with a non-qualified trainer. Learning how these companies do business make me want to hold off as long as possible to join a gym.
Wednesday is when the kids get to be active and sweat off their summer slumber, including volleyball, basketball, and gymnastics all ran by the YMCA’s coaches.
During a football playoff game, your is driving down the field to score, when the quarterback’s ankle gets stepped on by another player. The athlete, the player, the coach and the fans are all counting on the athletic trainer to get that player ready to go back into the game. The athletic trainer would need to help get the player back on the field if possible.This is why I would like to be an athletic trainer. Athletic trainers specialize in areas of prevention, diagnosis, treatment, assessment, and rehabilitation. With this degree my choices of employment can be numerous from working with a sports team to in the healthcare field.
...hat the facilities are at best decent and nothing relatively superior, is for the use of a gym that isn’t over crowded, and filled with like-minded individuals of the same age and race. My research methods such as an inductive method including participant-observation allowed me to observe the members and how they interacted amongst each other. Most of what I learned came from the women’s locker room, where many of them felt as ease as they discussed diets, workouts, and health issues. The one aspect that did change after using the facilities was that the price included within the membership was not for high end machines, or for state of the art locker rooms with luxurious amenities. The price is paid to be part of a network of older individuals, with like-minded ideas of staying fit for the sake of being healthy, and to work out in a crowd-free, judgment free area.
The University of Charleston’s LLO’s and Mission Statement can fully be applied to my future career and my service learning project. The future profession I would like to pursue at the University of Charleston is Athletic Training. Within this field I am given many opportunities to apply these LLO’s. Whether it be in the classroom, the AT Clinic or on the field, I can use them. I think that having them now and applying them before I start my career, will greatly improve my chances of succeeding.
discussed the rhetorical skills in the writing styles and analysis. The main components of this learning was to be able to differentiate and understand the ethos, logos, and pathos appeals associated with the particular feeling and help develop understanding. Using the ethos, logos, and pathos appeals the writers and speakers can convince their readers to some image or understanding regarding the group or association. Every one of us is associated with different discourse communities that have different specialties and meaning. Everyone must have to learn the ways the communities interact with their members and how the communities understand a person from outside the community. Being outside from the community there is need to learn regarding
Black, Tamara. 2008. Exercise and Fitness in a U.S. Commercial Gym.Ann Arbor, Mich.: University Microfilms International.
Personal space, body language, and overall interaction between the participants in the gym was something that I hadn't paid enough attention to in the past, from the distance I could see that their interests. The intimate couples that I noticed in the gym seemed again sought to have created a private space for them by erecting invisible barriers through their private body language directed only at each other, resulting in considerable more space between these couples and other groups of people in the gym. It was a clear and present body language of please do not bother us attitude left a sense of diffused power that would be involved power relationships that operate without covert commands and requests. The dynamics of the couple was something that was very obvious, in that I was able to note the dominant and the submissive person. The person who had a tendency to meet the needs and the one who had the ability to be demanding.
The gym where I train and workout, the Dubuque Martial Arts Group, is a place where I know who I am. It is a place I can go to escape my problems for a while and release some stress. It's not the actual physical building, but rather the events that have occurred there over the years. It's where I have formed some of my closest friendships. It is the place I have invested years of hard work for many of my accomplishments. To some it may seem odd that a place associated with sweat, blood and physical pain mean so much to someone. However, in my eyes it's almost like a second home.