Report On Westside Gym

549 Words2 Pages

Report On Westside Gym

Introduction

This report will be research and development of a gym called “Westside

Health & Fitness Club”.

I will talk about the location of the gym, price per customer, offers,

new ways to improve the gym, and research into what the customer

wants.

This report aims to use research and development to create innovative

ideas that will set this gym apart from others in the area.

Findings

With regards to the location of the gym, the evidence suggests that

the location is well placed, due to the easy accessibility of the

facilities. It is also located next to a supermarket, so can be seen

by many shoppers. Place is an essential tool of the marketing mix and

if achieved a business can do extremely well for itself.

Price is also an essential tool of the marketing mix. A survey showed

that 81% thought that the price of the gym was fair for the quality of

service that is received by the customers. The other 19% believed the

price was too high but were willing to pay for the facilities. A good

pricing strategy is a must for a business to succeed, too high and

customers will go elsewhere for the service. Too low and the business

may not make enough profit to succeed in the long term.

Cost of Gym Membership:

Student Rate Adult Rate

Joining Fee £40.00 £50.00

Monthly payment £28.95 £38.95

Pay As You Go £2.50 £5.

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