Introduction:
Accounting is the pillar of every company to measure its growth, loss, revenue , capital, its really specify the real terms in foam of figures and sometimes in tables, in accounting there are certain rules are obtained to make more accuracy while playing with figures.
To apply and the all ‘ rules of game‘of an business we taking an aviation company known as “Jet Airways” before we get into, here are some intro points about this company.
History:
Jet Airways was found in 1st April 1992 by Mr. Naresh Goyal and they started their operation after one year may 5th 1993, Jet began international operations from Chennai to Colombo in March 2004. The company was listed on the Bombay Stock Exchange
Jet airways India’s second major airline in terms of market shares after Indigo airlines based at Mumbai known as India’s economic capital in addition to being its India’s widest network with 3000 flights a day with 76 destinations worldwide, main operations are handle from Mumbai but secondary hubs are Delhi (Nation Capital of India) Kolkata and Bangalore, It has an international hub at Brussels Airport, Belgium.
Founder &Management:
Naresh Goyal, the founder Chairman of Jet Airways, India’s premier airline, has over 4 decades of experience in the Civil Aviation industry.
After graduating in commerce in 1967. Mr Goyal begin his travel business with GSA for Lebanese international airline, himself chairman holding 80% of company shares.
Currently this airline running with six boards of directors:
1. Mr. Javed Akthar
2. Mr. Iftikar M. Kadr
3. Mr. Aman Mehta
4. Mr. James Hogan
5. Mr. Gaurang Shetty
6. Mr. James Rigney
After an overview of jet airways now we mould its ratios and figures:
Accounting Principles & Standards:
Accounting principles are main consideration , certain standards like rules of operations are pillar characteristicis to built accounting statements. Accounting principles can be presented in many ways, sometimes its create confusion for readers mainly for beginners, but still acoounting principles are main tool to obtained financial statements. Its hold the whole acoounting process together.
In order to make useful, there are some characteristics such as being practical and dependable. As a dependable for it must be acurate, unbiased and verifiable and practically accounting information must be compareable, prepared in a time frame, user friendly, consistent and able to differentiate.
In accounting beside these characteristics, certain operational rules are obtained are following:
• How a firm matched their revenue with expenses
• At what time expenses are revenue has been reported
In this essay, the author
- Explains that an accounting standard is a bar or agreement to overcome accounting issues.
- Explains that jet aireways is an aviation company which deal in flights around 86 destinations locally and around the globe.
- Explains that accounting is the pillar of every company to measure its growth, loss, revenue, capital. accounting rules are obtained to make more accuracy while playing with figures.
- Explains that jet airways was founded in 1992 by mr. naresh goyal and began international operations from chennai to colombo in march 2004.
- Explains that naresh goyal, the founder chairman of jet airways, india's premier airline, has over 4 decades of experience in the civil aviation industry.
- Explains that accounting principles are the main consideration, while rules of operations are pillar characteristicis to built accounting statements. practical and dependable accounting information must be acurate, unbiased and verifiable.
- Explains that accounting principles and standards are "rules of game" to play with the accounting "game of cards".
- Explains that jet airways operates domestic and international routes, but internation operations have been better than domestic operations.
- Explains that transparency is a weapon for compnies to get more trust and popularity among customers. transparency makes companies and brands more carefull with their manufacturing, supplies, hygenic methods.
- Defines corporate governance as the set of techniques, proesses and systems under a company is being directed. it provides mandatory information and directions to run the company to achieve their goals and missions.
- Explains that corporate governance has been recently in news in india after the fraud case at satyam by chairman raju.
- Opines that milton friedman's statement about social responsibility no longer in trend in 2014, but a fully-fledged strategy for successful business in social and economic environment.
Related
- explanatory
- analytical
- argumentative
- opinion
- The Jet Age: The Jet Age And The Airline Industryexplanatory essayBen Kriegsman Block B The airline industry has an incredibly intricate market ruled by consumer need and firm greed. The airline industry utilizes an oligopoly style market structure and airlines often use certain price discriminations to obtain the most revenue from their services. Externalities also weigh into the airline industry. Competition amongst airlines is incredibly fierce and only those who are thirsty for business and cold hard cash will survive within the terminal walls and jetway halls.
In this essay, the author
- Explains that the airline industry utilizes an oligopoly style market structure and uses certain price discriminations to obtain the most revenue from their services.
- Explains how the introduction of new technology paved the way for issues regarding externalities, and production of these new technologies.
- Explains that markets are classified based on their competitive nature in today's free market system.
- Opines that airlines will try to differentiate themselves by boasting alternative incentives for travelers, such as priority seating, comfort, quality food, entertainment, and so on.
- Explains that entry into the airline industry is difficult due to the colossal expense involved in buying or leasing aircraft, renting terminal space, hiring pilots and crew, as well as building maintenance hangars.
- Explains that airlines have very limited control over the price of their product. in an oligopoly, if one firm tries to raise revenues by lowering product prices, other firms drop their prices to ensure that consumer business is not lost.
- Explains that the united states' free market allows airlines to compete naturally through pricing. the price of a firm’s airline ticket will vary with time of travel, whether peak or off-peak, with class, length of stay at the destination, etc.
- Explains that airlines compete through price discrimination, which occurs when a producer charges different prices for different units of the same commodity for reasons not associated with the costs of supply.
- Explains that non-price competition is a marketing strategy to increase and attract consumer demand. a frequent flyer program is an example of loyalty-inducing market device.
- Explains that strategic alliances are a long-term partnership between two or more firms who attempt to enhance competitive advantages collectively against other competitors.
1036 wordsRead More - JetBlueanalytical essayImagine how you would create an airline if you were building it from scratch. That is what Dave Neeleman set off to create with the inception of JetBlue in 1999. JetBlue is a bright, young startup airline. Why has JetBlue succeeded where most have failed? Is Dave's strategy as simple as bringing "humanity back to air travel"?
In this essay, the author
- Analyzes how dave neeleman created jetblue in 1999, a bright, young startup airline that succeeded where most have failed. is dave's strategy as simple as bringing humanity back to air travel?
- Explains that the airline industry is a fascinating market and has reached astounding milestones. since 9/11, the industry has lost over $30 billion dollars. jetblue has become the golden example.
- Explains how deregulation removed government control over fares and domestic routes, and how it was attractive for new firms to service the demand.
- Opines that to make money in the airline industry, the following criteria must be met: planes should be fully utilized, and efficient plane turnarounds.
- Compares jetblue's cost per available seat mile, average plane turnarounds, load factors, and customer satisfaction measures to other airlines.
- Analyzes how jetblue's strategy is a mixture of strengths in people, technology, and low cost. it was profitable within the first year of operation.
- Explains how dave leveraged his low-cost strategy to find the optimal solution for jetblue when they had to locate a home base for the airline.
- Explains that the non-union environment is critical to jetblue's growth and success, as it avoids the strain atypical of labor-management relations in unionized companies.
- Explains that jetblue has customized employment packages for new flight attendants. each package is customized to meet the needs of the specific groups.
- Explains that jetblue has systems in place that address voluntary turnover such as shocks. they also support a lifestyle that is appropriate for many of their agents.
- Argues that jetblue's success and growth is sustainable and that the company has a system that engages and motivates employees, which offsets the lower pay.
- Explains that the airline industry is marred by high barriers to exit. jetblue keeps its cost per available mile as low as possible to address this concern.
- Explains that jetblue is successful because it continues to innovate and combines the best within the industry.
1701 wordsRead More - Business of JetBlue Airwaysanalytical essayJetBlue Airways was well on its way to become the premier low fare airline in early 2002. “Despite the fact that the US airline industry had witnessed 87 new airline failures over the previous 20 years” JetBlue had an innovative business model that focused on reducing cost while eliminating “everything that sucked about airline travel.” JetBlue airlines were put together by David Neeleman who “launched a new airline that would bring humanity back to air travel. Neeleman had a lot of prior experience in the airline industry having spent time at Morris air, later acquired by Southwest. Neeleman also used his experience to help launch a startup low fare airline company in Canada known as West Jet. One of JetBlue’s major assets was its commitment to technology. By maintaining a fleet of newer more technologically Airbus A320s “JetBlue’s fleet was not only more reliable and fuel efficient than other airline fleets but also afforded greater economies of scale because the airline had only one model of aircraft.”
In this essay, the author
- Explains that an initial public offering is the first time the equity of a company is publicly traded and is an excellent way to grow your capital base.
- Explains brigham and daves' advantages and disadvantages of going public.
- Analyzes how the brigham and daves textbook refers to the spread between offering and closing price as an "indirect cost."
- Analyzes brigham and daves' three reasons why a company would want its ipo price undervalued.
- Describes jetblue airways' innovative business model that focused on reducing cost while eliminating "everything that sucked about airline travel."
1215 wordsRead More - JetBlue Airwaysargumentative essayINTRODUCTION JetBlue Airways entered the market in 2000 from a position of financial strength, leadership capability and several rare advantage points uncommon to others in the industry: 1) David Neeleman, the founder, had several years of industry experience as a result of having successfully launched and sold an airline (Morris Air), bringing both explicit and tacit knowledge into the his new venture; 2) Neeleman was afforded the opportunity to work directly with his idol, Herb Kelleher, at Southwest Airlines (the king of the low-cost leaders) after Southwest purchased Morris Air from Neeleman; and 3) Substantial financial support from venture capitalists who had funded Neeleman's previous ventures and were more than willing to support and capitalize on his idea for a new low-cost passenger airline. With a clear mission and vision, he implemented a low-cost, differentiation business-level strategy, that set out to position JetBlue as the leading low-cost passenger airline in the industry, differentiating on high-quality customer service, providing customers with a geographically diversified flight schedule of both short and long hauls, along with efficient and reliable service. JetBlue's mission is "to bring humanity back to air travel". Its low-cost strategy is second-to-none, not even to Southwest. Utilizing Southwest as a model and benchmark early in Neeleman's career in the industry, he's managed to copy the Southwest model and expand upon it with his ability to find more innovative ways to cut costs along the organization's value-chain, while utilizing technology to increase productivity and further add to operational efficiencies.
In this essay, the author
- Explains that the a320 airbus has an increased seating capacity of 30 seats, is cheaper to maintain, fuel efficient and reduces training costs, relative to other aircraft models used in the industry.
- Explains paperless cockpit reduces paperwork and results in faster take-offs, quicker turnarounds and higher aircraft utilization.
- Explains the importance of recruiting and retention, including competitive salaries, bonuses, profit sharing, stock purchases, and opportunities for advancement.
- Explains the development of processes and systems that streamline workflows and create efficiencies that are passed down to the customer in the form of quality service and reduced costs.
- Opines that the threat of new entrants is low due to entry-level barriers associated with capital requirements or the high cost of entry.
- Explains that buyers are price sensitive, especially during price wars, and are willing to substitute or forego a certain amount of service to take advantage of the lowest price.
- Explains that airline travel is a mature industry with fierce competition. carriers are seeking innovative ways to retain existing customers and maintain market share while trying to capture the market shares of competitive rivals.
- Explains that the airline industry experienced proof of this following the 9/11 terrorist attack after the decline in travel caused some major, as well as minor, airlines to close their doors. leisure travel practically ceased, while business travelers resorted to the use of technology
- Explains that underutilized airports serve low-cost and direct flights with no connections.
- Describes the benefits of forming a corporate-level strategy by leveraging jetblue's core competencies in reservation systems and rapid turn around times. the collaboration would grant them access to markets they would otherwise have difficulty competing in.
- Recommends implementing a corporate-level strategy of internal development to focus on developing more innovative technologies that increase efficiency, reduce costs, and are hard for competitors to imitate.
- Recommends jetblue's low-cost, differentiation strategy, utilizing a single-type aircraft, and seeking growth in international markets. they also recommend an internal development corporate-level strategy that emphasizes the need for continuous innovative process.
- Explains that jetblue airways entered the market in 2000 from a position of financial strength, leadership capability, and several rare advantages.
- Explains the advantages of point-to-point routing system, unlike low-cost competitors that utilize hub-and-spoke system.
- Explains the layout and design of planes and reduced seating capacity to increase customers' legroom and comfort.
- Explains the true-blue points program, which allows customers to receive a free round-trip ticket based upon points earned. its superior operational performance, better completion factor, on-time performance and fewer mishandled bags, translates to exceptional customer service.
- Explains that management's hands-on approach in assisting crewmembers with work activities supports its culture as a service company striving for an environment that encourages safety, caring, integrity, fun and passion.
- Analyzes the intensity of competitive rivalry amongst competitors in the industry. the strength of jetblue's competitive advantage was demonstrated after the aftermath of the 9/11/01 terrorist attack.
1679 wordsRead More - Jet2 Case Analysisexplanatory essayDue to the increased use of the internet, it is becoming more and more easier to book online. This allows customers to book flights easier and increase Jet2’s revenue. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. It is believed that over 97% of Jet2’s customers book online, which further highlights Jet2’s emphasis on online bookings.
In this essay, the author
- Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines.
- Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only.
- Explains jet2's home website, where bookings and timetables can be made, and the company’s mission statement, background information and aims for the future.
- Links to a report on the increasing number of travel agents.
- Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue.
- Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. however, there are weaknesses which restrict their performances and revenues.
- Opines that jet2 must capitalise on customer trends by flying to more destinations within europe.
1206 wordsRead More - JetBlue: Leadership with Wingsanalytical essayJetBlue: Leadership with Wings "To continue to bring humanity back to air travel. " This is the promise JetBlue Airways Corporation has made to its shareholders, customers, and "crew members" in order to build a strong, solid and rapidly growing company. JetBlue uses two significant tools that drive its success: low fares and superb customer service. This growing discount airline works to keep its costs down and implies this goal by offering one-class service and eliminating airport lounges and full meal services. JetBlue relies completely on technology with an operation strategy of choosing less crowded airports located near large cities to keep its turnaround down.
In this essay, the author
- Explains how neeleman differentiated jetblue from other "start-up" airlines with the european airbus a320's fuel-efficiency, cheaper maintenance, and one-class service.
- Explains jetblue's focus on customer service and comfort, and their dynamic package, which provides direct relationships with hotel, car and cruise suppliers for its customers.
- Explains how neeleman implemented technology throughout his company in order to gain a competitive advantage against other major and larger airlines.
- Analyzes how neeleman's it strategy reduces overhead and labor costs. employee loyalty and dedication comes through caring and involvement in their company.
- Explains that jetblue helps customers tell their story with the launch of a groundbreaking brand program.
- Explains jetblue's promise to its shareholders, customers, and "crew members" in order to build a strong, solid and rapidly growing company.
- Analyzes how porter's five forces model had a strong impact on the start and growth of jetblue airways corp.
1831 wordsRead More - Jet Blue Case Studyopinion essayThe first initiative that they were able to gain in competitive advantage was the reduction of costs. They have been able to use an online system where consumers can reserve tickets avoiding which avoids using travel agents. Having this systems reduces costs for the company as well because they do not have to hire nearly as many as employees. Along with buying tickets, JetBlue has been able to use other systems to reduce costs which helps them with the maintenance of their planes and organizing information that involves every aspect of their business ranging from their planes to their employees and consumers. The second initiative that JetBlue uses is the creating of new services. By creating their new online services and systems they are able to gain competitive advantage because it allows easier and less expensive accessibility to their services. Not only have they created new services but they are able to differentiate these services from their competitors because of the easiness and quality of the services that they do provide. They not only focus on making their services the best but also the highest level of customer service that they can offer which other airlines struggle to do. Other competitors have realized that JetBlue is beating them in many aspects in the business that they have needed to adjust what they are doing to catch up. Even with the jumps in technology use with the other companies, JetBlue has still been able to enhance their services to continue to gain competitive
In this essay, the author
- Describes jetblue's three generic strategies (cost leadership, differentiation, and focus) and explains how information systems are used to support its strategy.
- Explains that jetblue follows the differentiation generic strategy in their business, which focuses on persuading consumers that a service or product is better than its competitors.
- Explains jetblue's maintenance management system, dash group, and blue performance, which maximizes performance and reduces costs, making them a huge competitor.
- Describes jetblue's eight initiatives to gain competitive advantages discussed in chapter 2.
- Explains how jetblue gained competitive advantage through four of the eight initiatives. the first initiative was the reduction of costs and creating new services.
- Analyzes how ford failed to investigate all of the legal implications of their initiative and familiarize themselves with the level of technology the world was familiar with.
- Asks whether a company should be first-movers or followers in adopting information technology.
- Opines that a company should follow the bleeding edge in adopting information technology.
- Opines that they agree with mr. bersin's argument that we have entered the age of the software economy.
1470 wordsRead More - Key Stakeholders Investment in British Airwaysexplanatory essayKey stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Brand reputation, economy of scale and cost control are some the key success factors of BA. In addition to Boston Matrix can position BA’s business in terms of short haul (cash cow business) and long haul (star business).
In this essay, the author
- Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. brand reputation, economy of scale, and cost control are key success factors of ba.
- Opines that a large investment is needed to strengthen and expand the market share.
- Explains that ba is in a competitive lucrative position because of the high-high situation.
- Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015.
- Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. their diversity team provides training and advice on discrimination law.
- Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights.
- Describes the benefits of a high-quality customer service to passengers on all routs and class of travel.
- Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships.
- Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support.
- Explains that british airways is committed to actively promoting diversity and understanding. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws.
- Describes the roles of key players like owners, board of directors, and staffs.
- Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders.
- Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed.
- Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting.
672 wordsRead More - Group Case Study: Jetblue Airlinesanalytical essayPROBLEM DEFINITION 1. State the problem symptoms: Customer service is JetBlue’s opportunity as well as its strength. JetBlue is in danger of losing sight of its original customer service foundation. Without a strategy focusing on customer service as a priority, the initial success resulting from JetBlue’s commitment to exceeding customer’s expectations is in jeopardy. When planning objectives for accomplishing strategic goals, each objective should be built around customer satisfaction.
In this essay, the author
- Explains that customer service is jetblue's opportunity as well as its strength. without a strategy, the initial success resulting from its commitment to exceeding customer expectations is in jeopardy.
- Opines that jetblue should continue to build customer trust while increasing brand recognition as a way to sustain and increase profits.
- Analyzes how jetblue focused on expansion during its initial success. profits realized at this time were used to acquire a larger fleet, expand routes, enlarge staff, and increase terminal space.
- Proposes an alternate strategy for jetblue to return to profitability by expanding its services to latin america and the caribbean.
- Explains the advantages of expanding to the caribbean and latin american cities, including a low operating cost, high aircraft utilization, and low distribution costs.
- Opines that adding additional destinations to the caribbean and latin america will cause higher operating costs due to increased aircraft utilization.
- Opines that expanding to an underserved market where americans want to go to vacation can mean big profits for the company.
- Explains the threat of additional destinations is the price and availability of fuel in the caribbean and latin america. the increased costs of operating outside the country may reduce the company’s profit margin.
- Explains that jetblue was a small fish in the big pond when they launched. they set themselves apart from their larger competitors by advertising themselves as low cost carriers and value players.
- Explains that partnering with a larger airline would provide jetblue with several key strengths, such as flight destination options, and the option to upgrade to business or first-class style seating.
- Analyzes jetblue's potential weaknesses, such as having to pay commissions to whoever they were to merge with, and dissatisfied customers who were once loyal to the original model.
- Explains that jetblue can overcome these potential weaknesses in a couple ways. they can market themselves as the "underdog" and offer the same flights, but with the additional option of partnered flights.
- Explains that jetblue has experienced rapid expansion since they began business in 1999, but as obstacles came into play, their inefficiencies shined through.
- Opines that jetblue should partner with a major airline carrier to raise their profit.
- Explains that jetblue relies on their superior, high-quality customer service and their ability to offer lower fares. reduced operating costs through minimizing the need for large operating facilities and equipment, increasing efficiency, and low turnover rates contribute to a high level of employee satisfaction.
- Explains jetblue's decision to invest in luxurious aircraft, such as leather seats, uncommon legroom, and satellite tv at every seat. their belief in word-of-mouth advertising saves millions of dollars which other companies generally spend.
- Explains that jet blue's rapid expansion is its biggest internal weakness. the ice storm in 2007 made it clear that the communication and reservation system were seriously flawed.
- Describes jet blue's opportunities, such as coordinating flights with a major airline, reducing costs associated with advertising, and promoting low ticket prices.
- Explains that the instability of fuel costs is a constant threat to jet blue and the entire industry. independently owned lccs and new branches created by major airlines continue to enter into direct competition.
- Explains that jet blue airlines started offering products and services in 1999, with 24 channels of satellite television at every seat.
- Describes jet blue's partner airlines, including aer lingus, air china, asiana airlines, british airways, cape air, cathay pacific, china airlines and many more.
- Explains jet blue's true blue program, which is similar to delta sky miles and rewards customers for flying with the airline or its participating partners.
- Explains that jet blue offers free entertainment on board, complimentary beverages and snacks during flight services, and free checked baggage.
- Explains that jetblue's minimalist marketing strategy focused on providing an excellent service at a reasonable price rather than spending millions upon millions on large marketing budgets.
- Explains that jetblue, like most companies, didn't have an enormous budget to produce incredible marketing results. they needed to seek minimalist, creative ways of marketing themselves to a broader base of consumers.
- Explains how jetblue focused more on word-of-mouth advertising in the beginning. they believed that if they spent the money up-front on providing an exceptional flying experience, a ripple effect would begin.
- Explains that jetblue never went all-out with their marketing. they believed that by providing an excellent experience, they would not have to overspend on risky, potentially meaningless marketing campaigns.
- Explains that jetblue entered their market with the intent to be immediate innovators and set themselves apart from the other competition. after a few years, they shifted to defender strategy.
- Explains jetblue's success and financial turmoil after the 9/11 terrorist attacks. the airline acquired livetv, a company that maintains their in-flight satellite tv channels, and launched trueblue.
- Explains that jetblue's net income dropped from $19.54 million to $2.3 million, which contributed to the rise in fuel prices. the financial turmoil continued into 2006.
- Explains that jetblue airways hoped that higher revenues and lower costs would help it achieve savings of around $70 million by the end of 2007. they did not lay anyone off or furlough employees; they cut crew members’ hours and coo barger cut his base pay from $500,000 to $250,000 in 2008.
- Explains that jetblue is considered prospectors within miles and snow’s cellular organization model. they made their entrance utilizing market opportunities and have focused on product innovations such as interviewdirect to expedite the hiring process.
- Analyzes how jetblue offered flexible scheduling to increase employee satisfaction and eliminate excess space for call centers. the at-home reservation agents were effective in increasing customer service and satisfaction, but the overall database management system lacking cohesiveness.
- Explains that jetblue airways' administration saw changes as a result of its faltering operations. they hired chief operations officer russell chew and replaced former ceo david neeleman with david barger, also president.
- Concludes that jetblue shines above other lcc’s and major carriers because of their drive and focus on customer satisfaction.
- Explains that jetblue airlines was founded in 1999 by david neeleman and was considered a ‘value player’ due to its combination of value-added services and low fares. their strategy was to use new airplanes with leather seats, an uncommon amount of legroom, and free satellite tv at every seat.
- Explains how jetblue's success in the early years began to slip when their focus on expansion and future profits stretched the company’s operations so thin that cracks appeared, even before the ice storm led to the breakdown in 2007.
- Explains that jetblue's faltering operations led them to reorganize their management, which signified a change in strategy and rallied the shareholders.
- Analyzes the management of jetblue from its founding until the major breakdown of operations in 2007. neeleman ran the company as a ‘question mark’ with high upfront costs to bring in higher profits later on.
- Analyzes how jetblue delayed cancellations leaving hundreds of passengers stranded at the airports. the storm led to about 1,000 canceled flights in five days.
- Explains how jetblue moved from a ‘question mark’ approach to'star' approach, developing customer bill of rights while improving technology and operations.
- Explains that jetblue was one of the most profitable low-cost carriers operating in the u.s.
- Explains that jetblue operated minimal flights in the northeast, west coast, and florida, avoiding congested airports and direct flights, which kept customers happy and added to their profits.
- Explains jetblue's strategy to use new airplanes with leather seats, an uncommon amount of legroom, free satellite tv at every seat, leverage technology to reduce "paper" work and employee workforce, and offer top-notch personal service.
- Explains that jetblue is one of the leading airlines to use social media to interact with their customers.
- Explains that jet blue is blue ribbon service when traveling, american consumer news, retrieved april 22, 2014.
- Explains that jetblue's c.e.o. is 'mortified' after fliers are stranded.
- Explains jetblue sees an opportunity to mine fort lauderdale as spiritturns its attention elsewhere.
- Explains that jetblue's management meltdown has been cited by cio insight.
- Explains that jetblue knows how to communicate with customers in social, and when to shut.
- Cites gunther, m. (2009, september 3). nothing blue about jetblue. cnnmoney.
- Explains that jetblue airways annual report (2006) is available from http://investor.jetblue.com/phoenix.zhtml. jet blue airways: true blue (2014).
- Describes the jetblue investor relations press release, which was released on march 7, 2007.
- Analyzes how jetblue airways' vp marketing reveals her five budgetmarketing lessons.
- Cites true blue rocketmiles, retrieved on april 22, 2014. calling jetblue. fast company.
4856 wordsRead More - Overview of Airline Industryopinion essayDuring 19991-1992, Modiluft, East West and Damania went bankrupt. Air Sahara and Jet Airways survived along with government own Indian Airlines because they had the capability to bear losses. Globalization and privatization had a major impact on aviation industry. Indian aviation industry was deregulated by the government in 1990s. As a result now 14 airlines are operating today in Indian sky. Now, collaboration with international organization and foreign direct investment are welcome to improve infrastructure and technology. Today people who can not afford high prices of Full Service Carriers (FSC) can travel by Low Cost Carriers (LCC) or budget airlines. Air Deccan was India’s first LCC started in 2003. It flies to several metro and non-metro destinations. All airlines have three major fixed costs i.e. fuel costs, financing or aircraft lease and labour cost. But LCC costs are 10 to 15 per cent lower than FSC. This is because of three reasons. Firstly, saving on distribution cost as passengers book tickets on the internet. Secondly, no frills are offered on board. Thirdly, to accommodate additional seats, catering and cabin crew space in these aircraft has been used. So these aircraft have 40 seats more than the FSC.
In this essay, the author
- Explains that india will have 800 to 1000 airplanes by 2023, according to airbus. globalization and privatization had a major impact on indian aviation industry.
- Explains that india's civil aviation minister praful patel deferred decision on privatization of international airports in delhi and mumbai. the government fear that the aviation boom may soon go bust.
- Explains that india's aviation industry is at boom, thanks to liberal policies in civil aviation, tourism, and exports.
- Explains how india's low-cost carrier air deccan was a spur for indians to opt for air travel after deregulation in aviation industry.
- Explains that the airports authority of india is developing a new satellite-based navigation called gagan. it will enhance safety of flights and improve communication between traffic control and pilots.
- Opines that airlines should adopt other strategies to capture market share and make themselves profitable organizations. airbus and boeing have intense competition to have share in indian market.
- Analyzes how badarinath, k.a., and choudhury, g. (2006) report india rising: gdp goes up to 8.9 p.c.
- Opines that the indian aviation boom is threatened by the economic times, the economic times, and times of india.
2284 wordsRead More