Key Stakeholders Investment in British Airways
explanatory Essay
672 words
Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Brand reputation, economy of scale and cost control are some the key success factors of BA. In addition to Boston Matrix can position BA’s business in terms of short haul (cash cow business) and long haul (star business).
• Long haul – it is in a growing market however a large investment is needed to strengthen and expand the market share.
• Short haul – The high - high situation means BA is in competitive lucrative position.
• BA’s approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the London 2012 Great Britain program. It is also taking initiatives in helping vulnerable children around the world. On environmental, BA is planning to reduce CO2 emission by 50% by 2050. It is also trying to reduce the noise per flight by 15% by 2015. BA has plans to recycle its waste up to 50 percent by 2010 and aims to send zero waste to landfill by 2010 across Heathrow and Gatwick. Waste management – increase their overall level of recycling to 60% by 2015 (britishairways.com, 2009).
• BA’s workplace strategy integrates corporate responsibility principles throughout the organization. Their diversity team provides training and advice on discrimination law.
Strategic goals and values of British Airways
British Airways provides five strategic goals:
1. Airline of choice: Remain the top choice for international flights for premium customers as well a...
... middle of paper ...
...rinciples of good Corporate Governance:
1. Ethical approach – culture, society and organizational paradigm
2. Balanced objective – Congruence of goals of all interested parties
3. Each party plays his parts – Role of key players like owners, Board of directors and staffs
4. Decision making process in place – reflecting the first three principle and giving due weight to the stake holders
5. Equal concerns for all stakeholders – although have some great weight than others
6. Accountability and transparency – to all stakeholders
There are also 5 golden rules that can be adopted for a best corporate governance practice which include Ethics, Align business goals, Strategic management, Organization & reporting.
To demonstrate the totality and the need for a holistic approach, below is an illustration showing the pressure on a large organization (Werther & Chandler, 2006)
In this essay, the author
- Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. brand reputation, economy of scale, and cost control are key success factors of ba.
- Opines that a large investment is needed to strengthen and expand the market share.
- Explains that ba is in a competitive lucrative position because of the high-high situation.
- Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. brand reputation, economy of scale, and cost control are key success factors of ba.
- Opines that a large investment is needed to strengthen and expand the market share.
- Explains that ba is in a competitive lucrative position because of the high-high situation.
- Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015.
- Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. their diversity team provides training and advice on discrimination law.
- Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights.
- Describes the benefits of a high-quality customer service to passengers on all routs and class of travel.
- Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships.
- Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support.
- Explains that british airways is committed to actively promoting diversity and understanding. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws.
- Describes the roles of key players like owners, board of directors, and staffs.
- Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders.
- Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed.
- Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting.
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In this essay, the author
- Explains that delta airlines has been a vibrant company in the airline industry, with great success over the years.
- Explains that delta airlines was founded by c.e. woolman, who was an agriculture extension agent. he was keen to instill his belief in all employees that people were important and were entitled to fair treatment and equitability.
- Explains that delta airlines is a successful airline that has stayed relevant to the market through its propelled philosophy of relationships to generate profits in the business.
- Explains that delta airlines has been a vibrant company in the airline industry, with great success over the years.
- Explains that delta airlines was founded by c.e. woolman, who was an agriculture extension agent. he was keen to instill his belief in all employees that people were important and were entitled to fair treatment and equitability.
- Explains that delta airlines is a successful airline that has stayed relevant to the market through its propelled philosophy of relationships to generate profits in the business.
- Describes the sources of opportunities in which the company would invest, such as working on web based reservations, merging with other airlines, partnering with others, venturing into the increasing world market for aircraft maintenance repair and overhaul.
587 wordsRead More - Qantas International: Analysis of the External Environmentexplanatory essayQantas International faces both direct and indirect competition, in a highly competitive, global marketplace. Direct competitors to Qantas International are those airlines that market full service international air travel, and the primary direct competitors identified in this market are Emirates and Singapore Airways.
In this essay, the author
- Explains that etihad and singapore airlines have increased their share in virgin australia in a bid to make an entry into the australian domestic market.
- Explains that emirates has sought to distinguish itself from the competition through quality based product differentiation.
- Explains that in the uae, the environment is not very supportive of collective action, or collective bargaining. this liberates emirates to act in purely the interests of its objectives.
- Explains that etihad and singapore airlines have increased their share in virgin australia in a bid to make an entry into the australian domestic market.
- Explains that emirates has sought to distinguish itself from the competition through quality based product differentiation.
- Explains that in the uae, the environment is not very supportive of collective action, or collective bargaining. this liberates emirates to act in purely the interests of its objectives.
- Explains that trade unions are not explicitly outlawed, however, there is no legal provision for their existence or recognition.
- Explains that in the event of a dispute that cannot be settled between parties there are statutory dispute resolution procedures.
- Explains singapore airlines' dual strategy that balances purposes that are traditionally viewed as incompatible opposites.
- Opines that levine's goal for the last decade has been to create the best travel experience overall.
- Opines that one of their challenges is how to make the worlds best airline even better.
- Explains that singapore's industrial relations are harmonious and based on a tripartite system common in asia.
- Explains that there are no requirements to consult employees, except when transferring an undertaking.
- Defines an oligopoly as a market where there are very few sellers, high number of buyers, and barriers to marketplace entry. the international airline industry is an example.
- Explains that state-backed airlines that are not primarily motivated by profit can afford to have increased capacity and service unprofitable routes, allowing them to position themselves to take advantage of demand shifts.
- Analyzes how the unions are motivated to punish joyce and clifford for grounding the airline in 2011. this contrasts starkly with the industrial relations environments that emirates and singapore airlines operate in.
- Opines that qantas's strength domestically is a strong brand with considerable association with national identity; however, this brand identification is not resulting in market share increases.
- Cites bamber, g.j., landsbury, r.d. & wailes, n.
- Analyzes capa's "airline capacity discipline: a new global religion delivers better margins – but for how long?"
- Cites the economist's article, "legacy vs low-cost carriers: spot the difference".
- Cites fox news' article, "airline profits tipped to soar in 2014, the international air transport association says."
- Explains that qantas international faces both direct and indirect competition, in a highly competitive, global marketplace.
- Explains that international passenger traffic to and from australia in december 2103 was carried by forty-eight international airlines that were in operation in that month.
- Explains that emirates' relationship with qantas is built on strong commercial foundations, providing more choice, convenience, and value. emirates has a codeshare agreement with jetstar, which will give its customers access to 27 new routes and six new destinations.
- Explains that qantas' ceo alan joyce has announced a strategy to downsize its workforce by 16% (across all business functions), rationalise its capacity and its routes to reduce operating costs and match supply to profitable international markets.
- Explains that the economist refers to full service airlines like qantas as legacy airlines, in contrast to low-cost carriers operating as international airlines.
- Explains that the qantas act restricts foreign investment in the airline, which reduces its ability to reduce its average fleet age, and consequently increases operating costs.
- Explains that the international airline market in australia is dominated by sydney international airport, which makes up 41% of international seats, followed by melbourne, brisbane, perth, and all others at (9%).
2015 wordsRead More - Case Study On Airbusexplanatory essayAirbus produces approximately half of the world’s jet airlines. Porter stated that aircraft suppliers have more profit compared to airlines; therefore, we decided to find out what kind of business strategies help the company excel, particularly Airbus is competing with Boeing. On the other side, business strategies will support the company’s future design processes in the industry and technology needs. Airbus does not only manufacture passenger jets, they also have military and aerospace projects with its parent company. These details might be interesting to learn more about the jet airline industry.
In this essay, the author
- Explains that airbus produces approximately half of the world's jet airlines. porter stated that aircraft suppliers have more profit compared to airlines; they decided to find out what kind of business strategies help the company excel.
- Opines that a surge in defense spending in china and india will lead to growth in their different market segments.
- Explains that airbus is the world's leading commercial aircraft manufacturer, whose customer focus, commercial know-how, technological leadership and manufacturing efficiency have propelled it to the forefront of the industry.
- Explains that airbus produces approximately half of the world's jet airlines. porter stated that aircraft suppliers have more profit compared to airlines; they decided to find out what kind of business strategies help the company excel.
- Opines that a surge in defense spending in china and india will lead to growth in their different market segments.
- Explains that airbus is the world's leading commercial aircraft manufacturer, whose customer focus, commercial know-how, technological leadership and manufacturing efficiency have propelled it to the forefront of the industry.
- Describes the advantages of having a strong internal support system, and explains that airbus has an extensive customer base.
- Explains the problems were manufacturing defects associated with the construction of the engines, which set the company back from where they would have liked to be.
- Explains that airbus launched a global project called 'u.go' in 2005 to streamline their corporate end-to-end travel management process.
- Explains that airbus was formed in 1970 as a european consortium of french, german, spanish and british companies in order to become the world's leading aircraft manufacturing.
1891 wordsRead More - Case Study: Qantasexplanatory essayNo matter how a business operates, change is inevitable and affects all businesses. CAMERON SMITH investigates the changes Qantas have had to undergo in order to keep up with their competitors, whilst navigating the challenges of low cost of fares.
In this essay, the author
- Explains that qantas must always be ready for change and be firsts to step into change before it steps into the business.
- Explains that john kotter, the man behind these steps, studied and observed countless leaders and organisations as they were trying to execute their own strategies.
- Explains that alan joyce and qantas management communicated about their strategic direction with their employees.
- Explains that qantas must always be ready for change and be firsts to step into change before it steps into the business.
- Explains that john kotter, the man behind these steps, studied and observed countless leaders and organisations as they were trying to execute their own strategies.
- Explains that alan joyce and qantas management communicated about their strategic direction with their employees.
- Explains that alan joyce and the management team at qantas handpick a specialised team to move down to operation level and provide support and expert advice.
- Explains that jetstar was the vision for change for qantas. it was a low-cost airline that proved beneficial for the company.
- Explains that long-haul pilots gather every tuesday to discuss the advancement of implementing expansion within the company.
- Explains that qantas runs workshops for staff so that they understand what is expected of them and improve.
- Opines that qantas should strive to celebrate upon these achievements by offering bonuses to employees. this will keep employees motivated in the workplace.
- Explains that qantas ensures that the old systems are disregarded and the new systems continue to be acknowledged.
- Explains bcs' developing the skills for managing change.
- Cites dird's airline on time performance statistics—monthly. retrieved from department of infrastructure and reginoal development.
- Asks whether change will keep qantas in the air, or force them to the ground. change is inevitable and affects all businesses.
- Explains that change is something a business owner must strive to do, and not to wait for change to occur.
- Explains that qantas was founded in 1920 in the queensland outback by hudson fysh, fergus mcmaster and paul mcginness.
- Explains that the introduction of virgin blue had no impact on qantas's profit, but the company recorded a massive loss of $740 million dollars in 2014.
- Opines that qantas must ensure that this positive change stays, and not differ back to the original environment.
- Explains that 9/11 changed the airline industry, but qantas continued to perform well. john kotter's 8-step theory gives businesses an insight into how to handle change and not let change overcome their business.
- Explains that qantas seeks clear air by pushing back debt.
1629 wordsRead More - Importance Of Business Sustainabilityexplanatory essayMark S. P. (2004). Ethical Values for Business Success. Global Ethics University. Viewed 24 April 2014:
In this essay, the author
- Explains that ethics and values in business sustainability aim to look at what happens to enterprises at a competitive level with the hopes of the business being able to sustain itself through good codes of practice.
- Explains a sustainable business is one that provides to sustainability by bringing in economic, social and environmental benefits based on the concept of the three ps.
- Explains that the economic bottom line measures how much your business has an influence on the economy environment. it also deals with the way money flows.
- Explains that ethics and values in business sustainability aim to look at what happens to enterprises at a competitive level with the hopes of the business being able to sustain itself through good codes of practice.
- Explains a sustainable business is one that provides to sustainability by bringing in economic, social and environmental benefits based on the concept of the three ps.
- Explains that the economic bottom line measures how much your business has an influence on the economy environment. it also deals with the way money flows.
- Explains that managing a businesses environment bottom line means managing, controlling and reporting the businesses waste consumptions.
- Explains that ethics is the discipline that deals with what is good and bad and with moral duty and obligation. values are also seen as one's view of relative worth, usefulness or significance.
- Explains that values can be considered as codes of proper conduct, such as ethical values determining our conduct in the workplace and business environment.
- Explains rights – ethics is involved in titles that people hold in respect of something and are familiar with their obligations.
- Explains that ethics is about good exercises and making the world a healthier place by the consequences of our actions, practices, and institutions.
- Opines that corporate citizenship is a must for every company to support the community and become good citizens of their community.
- Explains that a business should be involved in fair and beneficial labour practices by implementing programs such as csr and csi. businesses profits are calculated through human profits by the use of the social bottom line.
- Explains leadership can be defined as individuals and create a framework and direction for the group of working individual team that they are leading and motivate them to do their best and achieve the set goals guided by the leader's directions.
- Compares transactional and transformational leadership, stating that leaders should use different types of leadership to achieve different goals.
- Explains carroll, buchholtz, and chamberlain on sustainability management: the triple bottom line, era's environmental compliance management blog.
- Cites khoza, r.j., and adam, m. (2005). the power of governance: enhancing the performance of state-owned enterprises.
- Explains the world commission on environment and development (wced). our common future, oxford university press, new york, usa, 1987.
1038 wordsRead More - Analysis of EasyJet's Business Driversanalytical essay...leader. Certainly, it has to take into account the implications of completion from both the direct and the indirect competitors. That is why EasyJet centers on the cost management strategy and the differentiation strategy (Hanlon, 2007). Through an analysis of EasyJet Airplane company strategies and performance, it is clear that they are ambitious and strive for the best. They not only survive in an industry that is intensely competitive, as shown through the analysis by Porter's Five Forces, but also succeed in terms of offering their customers the best that they have to offer in terms of value for money. The advantage this airline gains over its oligopolistic competitors stems from flexible ticketing and complete access to all primary routes. However, in keeping airline industry, there is room for improvement and growth as the analysis using Ansoff Matrix reveals.
In this essay, the author
- Analyzes how easyjet's internationalization is influenced by market, government, cost, and competitive consideration.
- Explains that easyjet's low-cost flights, aircrafts, car hire, internet services, restaurants, and 'europe by easy jet' established a resounding brand positioning that is effective across all major markets.
- Explains that political decisions, mainly at the national and european level, can have a great impact on the airline industry.
- Analyzes how easyjet's internationalization is influenced by market, government, cost, and competitive consideration.
- Explains that easyjet's low-cost flights, aircrafts, car hire, internet services, restaurants, and 'europe by easy jet' established a resounding brand positioning that is effective across all major markets.
- Explains that political decisions, mainly at the national and european level, can have a great impact on the airline industry.
- Explains that easyjet generated strong operation cash flow driven by growth in revenue per seating and forward bookings. however, disruption costs have increased due to high levels of competition claims.
- Explains that easyjet runs in competitive market places against standard carriers and other low-cost airlines. if it misplaces its position over cost control, this could radically decrease its competitive advantage and affect profitability.
- Explains that easyjet is the challenger of the low-cost market behind the british company ryanair.
832 wordsRead More - Singapore Airlines Recommendations to Managementargumentative essayThe Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways, Cathay Pacific, and Virign Atlantic in improving the comfort and quality of service it provides to its customers. The Singapore Airlines needs to continue differentiate itself by examining the strengths/weaknesses, and key points of these and other competitive airlines.
In this essay, the author
- Describes the key issues to be recommended to the management during the swot analysis. these recommendations are intended to assist singapore airlines in keeping its pre-eminent position.
- Recommends that singapore airline continue with the installation of space beds as this will keep them on top of the game with their main competitors.
- Opines that singapore airlines needs to keep its superiority and stay on top of the competition in the international market despite the bad times associated with a global economy or strategies implemented by main competitors.
- Describes the key issues to be recommended to the management during the swot analysis. these recommendations are intended to assist singapore airlines in keeping its pre-eminent position.
- Recommends that singapore airline continue with the installation of space beds as this will keep them on top of the game with their main competitors.
- Opines that singapore airlines needs to keep its superiority and stay on top of the competition in the international market despite the bad times associated with a global economy or strategies implemented by main competitors.
- Argues that singapore airlines should remain competitive by providing better service and comfort to customers as in the long-term the market will grow.
- Recommends that singapore airlines improve its media and communication channels to improve the overall communication plan. the airline needs to expand its global networks and become an even more international airline group.
- Opines that singapore airlines needs to provide an efficient operational structure that identifies clearly where decisions are made, by whom and with regard to which sections of the business.
- Recommends that singapore airlines continue to invest in training by bringing different employees together to reduce intergroup conflict.
778 wordsRead More