Business Name & Location
In-N-Out Burger is a chain of restaurants that offer delicious burgers and other items around the state of California and a few other locations. They headquarters are located in Irvine, California and today they are one of the most successful family owned businesses all over United States of America.
The brand was founded by Harry Snyder and Esther Snyder when the opened their first drive-thru restaurant in Baldwin Park, California. (Melby, 2013)
Summary of Marketing Strategy
In-N-Out Burgers is famous for being simple and high on quality for several years. Their major marketing strategy is simply caring for their employees, customers and sticking to their core values. (Perman, 2009)
Purchase Behavior
Their customers are mostly loyal customers who appreciate the taste of an American burger and the level of quality they provide. According to research the loyalty towards the brand was so high that customers would boast about the brand to their friends and families and hold hamburger eating contests at the restaurants. In fact some of the regular customers devote themselves the responsibility of bringing new customers who would then become devotees and this act is generally referred as “the conversion”. (Perman, 2009)
Product Strategy
1. Description of Product: Their restaurant menu is very simple and short. They don’t offer many products such as other brands. Since they have started they made very small changes to their menu and mostly focus on their products as a whole. (Perman, 2009)
2. Product Quality Strategy: Their quality strategy is that they only care about the quality. As a company offering the best quality burgers is their objective. This is also one of the reasons why they don’t change their menu ...
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...ry - In-N-Out Burger. Retrieved 4 May 2014, from http://www.in-n-out.com/history.aspx
Melby, C. (2013). Why In-N-Out Heiress Lynsi Torres Isn't A Billionaire Yet. Forbes. Retrieved 4 May 2014, from http://www.forbes.com/sites/calebmelby/2013/03/06/why-in-n-out-heiress-lynsi-torres-isnt-a-billionaire-yet/
Perman, S. (2009). In-N-Out Burger's Marketing Magic. Businessweek.com. Retrieved 4 May 2014, from http://www.businessweek.com/smallbiz/content/apr2009/sb20090424_877655.htm
Polis, C. (2014). Why In-N-Out Isn't Everywhere. The Huffington Post. Retrieved 4 May 2014, from http://www.huffingtonpost.com/2013/02/25/lynsi-torres-in-n-out_n_2759920.html
Schoultz, M. (2013). Define a Competitive Business Growth Strategy Like In-N-Out Burger. Digital Spark Marketing. Retrieved 4 May 2014, from http://www.digitalsparkmarketing.com/general-business/business-growth-strategy-2/
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Show More...rted In-N-Out Burger where their philosophy was simple “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.”
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
Quality, price, and the working environment play a big role in the restaurant industry. In-N-Out outweighs Jack in the Box by far. I would encourage anyone to take their business to In-N-Out Burger over any other fast food restaurants. In- N-Out is clearly the better choice. Every customer will enjoy the great customer service and the delicious food.
Perman, Stacy. In-N-Out Burger: A Behind-the-counter Look at the Fast-food Chain That Breaks All the Rules. New York: Harper Paperbacks, 2010. Print.
Their “winning” strategy has remained an unchanged through the years. It provides quality food and fast service, in a clean environment at an affordable price.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.
One of Burger King’s most important strengths is its strong market position. It is the second largest fast food chain in the world, trailing McDonald’s. There are 11,550 stores in 71 different countries. Its geographic diversification is a competitive advantage. Burger King’s slogan, “HAVE IT YOUR WAY,” and its’ famous “WHOPPER” brand are very recognized by all consumers. These two campaigns were created in the 70s and have stuck around ever since. Talking some numbers, between 2006 and 2008, the chain’s profitability increased from $170 million to $354 million. In 2010, $2.5 billion was expected to be made and Burger King was able to reach just those projections.
Thompson, Arthur A. "Panera Bread Company in 2012 Pursuing Growth in a Weak Economy." Thompson, Peteraf, Gamble, Strickland. Crafting & Executing Strategy. New York: McGraw-Hill/Irwin, 2014. C-96-C-113.
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
Valdani, E., and Arbore, A., 2013. Competitive Strategies: Managing the Present, Imagining the Future. Palgrave Macmillan.
Our mission is to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy at our double drive-thru lanes, and to foster a culture where employees are well-trained and well rewarded and franchisees are supported in their endeavors to better the brand.
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
MacDonald’s campaigns have branded its values through good food products in MacDonald’s marketing. An example is MacDonald’s have strategically produced their public relation in China to improve recognition of Mc China Wrap burger using unique brand names (Shah, 2008). The campaign has captured new clients and spread to new provinces by positioning itself as efficient compared to its competitors.
Burger King’s core competency is fast food restaurant franchises specializing in made to order, flame-broiled hamburger sandwiches, particularly the “Whopper”. Using the strategy of industrial organization to capture market share Burger King offers a similar product (hamburgers) in a different way (flame-broiled). This strategy of product differentiation is part of the firm conduct category that Burger King uses to set itself apart from its competitors. In order to compete with its fast food competitors Burger King accentuates its core competencies in its marketing and product strategies, thereby leveraging market share.