Business Name & Location
In-N-Out Burger is a chain of restaurants that offer delicious burgers and other items around the state of California and a few other locations. They headquarters are located in Irvine, California and today they are one of the most successful family owned businesses all over United States of America.
The brand was founded by Harry Snyder and Esther Snyder when the opened their first drive-thru restaurant in Baldwin Park, California. (Melby, 2013)
Summary of Marketing Strategy
In-N-Out Burgers is famous for being simple and high on quality for several years. Their major marketing strategy is simply caring for their employees, customers and sticking to their core values. (Perman, 2009)
Their customers are mostly loyal customers who appreciate the taste of an American burger and the level of quality they provide. According to research the loyalty towards the brand was so high that customers would boast about the brand to their friends and families and hold hamburger eating contests at the restaurants. In fact some of the regular customers devote themselves the responsibility of bringing new customers who would then become devotees and this act is generally referred as “the conversion”. (Perman, 2009)
1. Description of Product: Their restaurant menu is very simple and short. They don’t offer many products such as other brands. Since they have started they made very small changes to their menu and mostly focus on their products as a whole. (Perman, 2009)
2. Product Quality Strategy: Their quality strategy is that they only care about the quality. As a company offering the best quality burgers is their objective. This is also one of the reasons why they don’t change their menu ...
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...ry - In-N-Out Burger. Retrieved 4 May 2014, from http://www.in-n-out.com/history.aspx
Melby, C. (2013). Why In-N-Out Heiress Lynsi Torres Isn't A Billionaire Yet. Forbes. Retrieved 4 May 2014, from http://www.forbes.com/sites/calebmelby/2013/03/06/why-in-n-out-heiress-lynsi-torres-isnt-a-billionaire-yet/
Perman, S. (2009). In-N-Out Burger's Marketing Magic. Businessweek.com. Retrieved 4 May 2014, from http://www.businessweek.com/smallbiz/content/apr2009/sb20090424_877655.htm
Polis, C. (2014). Why In-N-Out Isn't Everywhere. The Huffington Post. Retrieved 4 May 2014, from http://www.huffingtonpost.com/2013/02/25/lynsi-torres-in-n-out_n_2759920.html
Schoultz, M. (2013). Define a Competitive Business Growth Strategy Like In-N-Out Burger. Digital Spark Marketing. Retrieved 4 May 2014, from http://www.digitalsparkmarketing.com/general-business/business-growth-strategy-2/
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The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
Quality, price, and the working environment play a big role in the restaurant industry. In-N-Out outweighs Jack in the Box by far. I would encourage anyone to take their business to In-N-Out Burger over any other fast food restaurants. In- N-Out is clearly the better choice. Every customer will enjoy the great customer service and the delicious food.
Perman, Stacy. In-N-Out Burger: A Behind-the-counter Look at the Fast-food Chain That Breaks All the Rules. New York: Harper Paperbacks, 2010. Print.
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Our mission is to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy at our double drive-thru lanes, and to foster a culture where employees are well-trained and well rewarded and franchisees are supported in their endeavors to better the brand.
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