Importance Of Customer Perception On Customers

Customer Perception

Perception of Customer is a main element of bank’s relationship with its customers. Customer satisfaction is a mental state which results from the customer’s comparison of expectations prior to a purchase with overall performance perceptions after a purchase. A customer may make such comparisons for each part of an offer called ‘‘domain-specific satisfaction’’ or for the offer in total called ‘‘global satisfaction’’. Furthermore, this mental state that is considered as a cognitive judgment is conceived of as falling somewhere on a bipolar continuum bounded at the lower end by a low level of satisfaction where expectations exceed performance perceptions and at the higher end by a high level of satisfaction where performance perceptions exceed expectations.

The perception of customer is varying gradually. According to peter drucker “the purpose of a business is to attract and retain a customer”. It sounds simple but too many businessmen have forgotten it at their risk. There has been

Debit cards permit for direct withdrawal of funds from a customer’s bank account. The spending limit is decided by the customer’s bank relying upon an available balance inside the account of Customer. It is a special plastic card connected with electromagnetic identification that one can use to pay for things purchased directly from his bank account. Debit cards speedily debit or subtract money from one’s savings account. Whenever someone makes use of the card, the merchant who in turn can get the money transferred to his account from the bank of the buyers via debiting an exact amount of purchase from the card. Therefore, under debit card, the card holder should have sufficient balance in his account. This system is supposed to replace the cheque system of payment. Issue of debit card by banks in India ought to be approved by the respective bank’s Board as well as by Reserve Bank of