Howlin Coyote Chili's Marketing Strategy

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Paradise Kitchens, Inc., offers on developing and marketing Howlin’ Coyote Chili, a unique line of single serve and microwavable Southwestern/Mexican style frozen chili products. Paradise Kitchens also provides distinctive, high-quality chili that appeal to and excite contemporary tastes. And to maintain high quality standards, we use effective manufacturing and distribution systems to deliver our products to consumers.

To restrict competitors unnecessarily, we made different points for the Howlin’ Coyote Chili’s products that customers only could seek on the products of Howlin’ Coyote such as unique taste and convenience, taste trends, and premium packaging. In the past, chili products of the company have been ever either convenient or tasty; it was really making a big success in the metropolitan market. Today, Howlin’ Coyote Chili doesn’t stop and keep going updated its products and had a position in consumer’s mind as high-quality “authentic Southwestern/Mexican tasting.” …show more content…

These households are usually married couples who have more experienced, and adventurous about Southwestern/Mexican food. The company will focus on advertising in the workplace, or supermarkets so that customers can easily reach the Howlin’ Coyote Chili quickly and effectively. By Howlin’ Coyote Chili’s high-quality and a high-price strategy, it will extend its geographic coverage from 3 markets to 20 markets by the year 2021.

Howlin’ Coyote Chili also focuses on the health and nutrition issues of the customers. Even though Howlin’ Coyote Chili just emphasizes tresses in promotion about taste, convenience, and flexibility, but it is still valuing the health of our customers and put them at the top of our plan. More specifically, our products are lower in calories, fat, and sodium than

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