Chipotle Essay

862 Words2 Pages

Field Survey of Chipotle Chipotle Mexican Grill is one of the most popular Mexican restaurants in the United States, which offers burritos, bowls, tacos, and salads. It is one of my favorite restaurants to visit.
Interior designs and Layouts The interior designs of Chipotle are different from all other places. It has an "industrial" design marked by natural colors, concrete floor, and stainless steel. In addition, it uses bright lighting and Mexican decorations on the walls to reflect the culture of the company. It has a nice atmosphere to enjoy a dinner or lunch with friends, and it also is a good place when you are in a hurry and want to eat something healthy. The open kitchen is a unique design of Chipotle. Unlike other …show more content…

Customers arrive at the first station and wait in line to be served next. First, customers can choose from an option of rice bowl, taco or burrito in the first station. Then, customers continue down the line and choose between brown rice and white rice along with the choice of beans, fajita veggies, and different meats. Next, the food moves to the third station. Customers can choose among different salsa, cream, lettuce, guacamole, and cheese to add to their food. Last, customers can pay their food by cash or credit card and add drinks in their meals. After customers make payments, they can get a cup of drinks, choose from soda, lemonade, water and iced tea from soda machines, which are next to server stations. Since Chipotle's menu is very simple, customers usually do not take a long time thinking what they want to order. Thus, this design improves the efficiency of the ordering process. In addition, the continuous supply of pre-preparation of essential items, such as different salsa, from their kitchen also maintain the smooth flow of the ordering process. The ordering process sometimes is slow during the lunch and dinner hours. In order to reduce the waiting time, Chipotle created its mobile app recently. Hence, customers who place their orders using the mobile app can skip the line when they arrive and pick up their food directly at the payment station. However, only a few people

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