How Should Zambia Look Like in 2024 from a Tourism and Recreational Perspective

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The purpose of this report is to give an answer on an important question “How should the destination Zambia look like in 2024, from a tourism and recreational perspective?." As a policy employee for the Ministry of Tourism & Arts in Zambia, the vision of Zambia for 10 years will be shown. Tourism policy needs improvements, and in order to meet with stakeholders, vision and explanation needs to be done. All information is reliable in the report as just official websites and articles of Zambian government will be used. 1 Introduction This report will contain an analysis of Zambia from a tourism perspective. Report will contain three main parts. First of all, long term vision of Zambia will be shown. It’s main purpose to show how Zambia will look like in 10 years. The second part will be about the destination analysis and it will contain internal and external analyze of Zambia. It means that the second part will contain information on current source and target markets, desired image of Zambia, trends and developments, etc. The extensive conclusion will be shown at the end of the second part. The third part of the report will provide justification of the long term vision. Reliable facts and figures will support all the information in this report. 2 Long Term Vision This long term vision is written from the perspective of one Russian woman who travelled to Zambia two times: in 2014 and 2024 for tourism purposes. I was always interested in African culture and every second year I try to visit different African country. In 2024, I chose to travel to Zambia as my friends suggested me this amazing place if I want to experience real Africa. I already visited Zambia ten years ago, and I was quite skeptical about traveling there ag... ... middle of paper ... ...:// World economic forum (2013). The Global Competitiveness Report 2013–2014. Retrieved March 17, 2014, from World economic forum (2013). The Travel & Tourism Competitiveness Report 2013. Retrieved March 18, 2014, from Zambia human development plan 2011. (2011). Retrieved March 15, 2014, from Zambia today - Zambia Travel Guide. (n.d.). Retrieved 20, 2014, from Zambia Tourism. (n.d.). Retrieved 20, 2014, from

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