Global Business: London as a Touristic Destination SWOT Analysis

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Global business is widely growing and increasing day by day, it has indeed manufactured benefits to both world and individual economy of a country. It plays a vital role to make it sustain in the long term profitability and also helps to improve interconnection between countries. Tourism business is however inter-related with world business and economy as it contributes a large amount of money exchange and also cuts the boundary of cultural and social backgrounds in other words the world has become local to everyone through tourism and globalization. Tourism in other words is a business which has grown globally and has become popular by marketing its products and aquatics every where around the world.

Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.

The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...

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...sity of Surrey, UK.

Greater London Authority, (2008). London’s Central Business District: “Its global importance”. Greater London Authority, London .UK.

Pike, S. 2012. Destination positioning opportunities using personal values: “Elicited through the Repertory Test with Laddering Analysis”. Tourism Management. 33. pp.100-107.

UNWTO Tourism Highlights, 2013 Edition, Available at http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_highlights13_en_hr.pdf. Last Accessed 2014

Visit Britain, (2013) , Available to view at: http://www.visitbritain.org/mediaroom/archive/2011/filmtourism.aspx Last Accessed 2014.

Wallop, Harry. telegraph.co.uk. N.p., n.d. Web. 3 Nov. 2009.

Thomas Buttafarro, Jr. Joseph Deluca , Katelyn Gensler. (2009), London The World’s City. BDG Consulting, Inc. London.

City View Magazine Aug. (2009): “Works in Progrss.” 8-11. Print.

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