How Is Masculinity Socially Constructed

782 Words2 Pages

This essay explores the extent to which mainstream media purports and reproduces masculinity and queerness through analysis of various media formats: television, advertising and film. This essay begins by outlining the social constructivist critique of biological definitions of gender and masculinity. It then applies the gender theories of Butler’s performativity and Connells’ hegemonic masculinity to specific examples of media, focusing predominantly on the film The Avengers, in order to demonstrate how mass media has an instrumental role in the construction of the modern male identity. This essay will also address the gender concepts of hybrid masculinity and the male gaze in order to help explain how masculinity is socially constructed. …show more content…

Foucault (1984) claims masculinity cannot be understood as fixed biological categories, but that it is produced through social practices. Social constructionist theory would argue that children are socialised, from an early age, to adopt and conform to specific gender roles (Marchbank and Letherby 2007) Media has helped to shape these cultural norms and gendered narratives of what it is to be feminine or masculine. Traditionally, in western society, masculinity has been defined as the characteristics: tough, strong, hard and dominant. Beauvoir (cited in Gill and Scharff 2013) claims gender differences are set out in hierarchal opposition and that masculinity is the favoured norm and femininity ‘the other’. This is demonstrated as the male sex is often thought to as the ‘neutral’ sex. For example, the image that the majority of people imagine when the word ‘superhero’ or even, just ‘person’ is usually male. It is evident on a micro level in Figure 1: whereby products are usually neutral until designed specifically for women, when they get marketed as ‘women’s …show more content…

We exert behaviours, which are assessed (by society) based on socially accepted conceptions of gender. Butler theorises gender performativity claiming gender is an effect of dominant discourses and matrices of power (Jackson and Scott 2002). Thus, the performance and construction of masculine identities lie in the dominant discourses that society and media manifest. Butler conceptualises gender as a context dependent, fluid concept (Armet 2009) claiming an individual in performing gender can conform to the hegemonic gender ideology, or can reject such rigidity and choose to challenge the masculine

Open Document