Executive Summary
Business Overview:
The proposed small boutique hotel will have up to 30 rooms for accommodations with a small restaurant, catering for 50 people and serving and breakfast and Dinner. In addition, the hotel will have a public / cocktail bar, swimming pool, tennis court, swimming pool and gymnasium.
Ownership Structure:
The ownership structure of this small boutique hotel will be sole proprietorship.
Business Name of the Hotel:
‘Hotel Dreamland’
Location:
The location to establish this new business is New South Wales (NSW), Australia. It is the capital and largest city of Sydney. The population of the city is approximately 7,099,700 (most populous state). It is most beautiful spot for tourist, which is one of the main reasons to select the location for the business. A hotel business requires a large population and tourist to target for achieving the sales. The awareness of the product or service type is an important factor to select the location for a startup company. The prospects from the city like New South Wales are also aware of the type of the services, products and industry.
Entry Strategy:
In order to start a small boutique hotel in the business industry of New South Wales, the most appropriate strategies would be licensing and permission through Business License Information Service.
Business Potential:
The aim of proposed business is to provide quality services and good experience of hotel to the large number of tourists. The business will make both the company and the client happy because the core feature of the business is to provide best and cost-effective services and products to the person who needs it. This will also help is generating a high amount of revenue, which is one of the main ...
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Competitor’s Analysis:
In NSW, Australia, numerous hotels are providing their services to the consumers. The direct competitors of Dreamland Hotel are Hunter Valley, Wollombi, Orange and Gerringong (NSW Hotels, 2010). All these hotels serve their customers with quality and astonishing services. All these hotels have best services and employees to give a magnificent experience to their guest. On the other hand, all these hotels have established their strong presence in the NSW’s industry (Elston, 2010).
Market Segmentation:
The selection of target market for Dreamland Hotel would be based on the demographic and behavioral purchasing segments. The best suitable target market for this segment is the tourists, who prefer luxury and fabulous experience of a small boutique hotel, youngsters, teenagers, middle aged men and women (Kangis & Rankin, 1996).
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
Mission and History: The Hurley’s Mission is, “Clinical Excellence. Service to People”. This is a mission is to provide the most up to date professional care to all of their patients. Their dedicated staff is always ready to assist promptly and professionally.
Bed and Breakfasts were almost nonexistent and operated in a small scale compared to hotel and motels. Over the last three years they have become well known by the general population for their unique and distinct services that they offer to their guests in comparison to other traditional hotel and motel accommodations. The industry has seen an increase in occupancy levels from local residents looking to escape their everyday lives and an increase in vacationers and honeymooners looking to relax and explore new sceneries. • Competitors: Bed and Breakfasts face a lot of competition from other B&Bs and motels and hotels. Other B&Bs try to differentiate themselves within the market by personal service offerings and pampering their guest with different complimentary services.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
As the marketing consultant for a hospitality management company, it is often my responsibility to define target markets for various restaurants and hotels. In fact, I have been tasked with creating a fictional hospitality operation, to utilize as an illustration to define a marketing strategy and target market. In addition, I must identify and analyze the product life cycle of an organization that has been in business for a minimum of twenty-five years.
Tourism Research Australia, Department of Resources, Energy and Tourism. Tourism contribution to the Australian Economy, 1997-98 to 2009-10., [Online. Available at: [Accessed 7 March 2012].
The overall industry saw a strong boom rate from 2010-2014. The global hotels & motels industry had total revenues of $677.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014. In comparison, the Asia-Pacific and US industries grew with CAGRs of 6.6% and 5% respectively, over the same period, to reach respective values of $163.7bn and $166.2bn in 2014(Global Hotels & Motels 7). The reason for this growth is due to the Asia-Pacific Region and Americas. The US alone with its world’s largest hotels/market has conquered net value growth, while China has literally doubled the revenue in the same time span. The leisure segment
Situated bang opposite the ornate Brussels Stock Exchange, the Brussels Marriott Hotel Grand Palace is an upscale luxury hotel offering accommodation in more than 200 rooms. The hotel is a five-minute walk from tourist attractions like Grand Place and Manneken Pis, and a 10-minute walk from Brussels Central Train Station. The rooms of this hotel have been known for providing comfort to guests and are well-equipped with all basic amenities including satellite TVs, coffee and tea making facilities and private bathrooms with bathtubs. There is an American-style open-kitchen restaurant in this hotel which serves delicious steaks, fresh seafood and salads. The hotel makes for a great stay option for shopaholics as the Rue Neuve shopping street is just 850 m away from the property.
Dudovskiy, J. (2016, August 24). Hilton Hotels Segmentation, Targeting and Positioning. Retrieved from Research-methodology.net: https://research-methodology.net/hilton-hotels-segmentation/
The reason I chose the Hotel Management industry is because it is a career path that I have always been interested in and curious about. It is a fast growing widespread global industry. I’ve always wanted an exciting career, which would integrate my business and creative skills in a way, which would be more energetic, active and fun than most orthodox and boring office desk jobs. I also desired to work in an industry, which I was fervent about. For my first year Applied study period I had the opportunity to work at The Taj hotels, resorts and palaces, India and my experience there established many of my principles of how the hotel industry operated. Despite my refining on the job experience, that allowed me to explore the various departments and requirements of the everyday job, I had never elaborately researched the prospects of working and skills and requirements required in the Hotel Management industry; and this Is exactly what I aim to accomplish with this report.
Tourism industry is recognized as the second biggest outside trade source in Morocco, after the phosphate business. The Moroccan government is vigorously putting resources into the tourism improvement. However, these investments suffer from various business strategic tools. According to my preliminary research, I will relay on four important variables to build my business model. Performing the examination and composing the report ought to oblige 15 days of ceaseless planning. On the basis of the courses I took previous semesters, I think I am qualified to complete this project.
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