Executive Summary
Business Overview:
The proposed small boutique hotel will have up to 30 rooms for accommodations with a small restaurant, catering for 50 people and serving and breakfast and Dinner. In addition, the hotel will have a public / cocktail bar, swimming pool, tennis court, swimming pool and gymnasium.
Ownership Structure:
The ownership structure of this small boutique hotel will be sole proprietorship.
Business Name of the Hotel:
‘Hotel Dreamland’
Location:
The location to establish this new business is New South Wales (NSW), Australia. It is the capital and largest city of Sydney. The population of the city is approximately 7,099,700 (most populous state). It is most beautiful spot for tourist, which is one of the main reasons to select the location for the business. A hotel business requires a large population and tourist to target for achieving the sales. The awareness of the product or service type is an important factor to select the location for a startup company. The prospects from the city like New South Wales are also aware of the type of the services, products and industry.
Entry Strategy:
In order to start a small boutique hotel in the business industry of New South Wales, the most appropriate strategies would be licensing and permission through Business License Information Service.
Business Potential:
The aim of proposed business is to provide quality services and good experience of hotel to the large number of tourists. The business will make both the company and the client happy because the core feature of the business is to provide best and cost-effective services and products to the person who needs it. This will also help is generating a high amount of revenue, which is one of the main ...
... middle of paper ...
...ers.
Competitor’s Analysis:
In NSW, Australia, numerous hotels are providing their services to the consumers. The direct competitors of Dreamland Hotel are Hunter Valley, Wollombi, Orange and Gerringong (NSW Hotels, 2010). All these hotels serve their customers with quality and astonishing services. All these hotels have best services and employees to give a magnificent experience to their guest. On the other hand, all these hotels have established their strong presence in the NSW’s industry (Elston, 2010).
Market Segmentation:
The selection of target market for Dreamland Hotel would be based on the demographic and behavioral purchasing segments. The best suitable target market for this segment is the tourists, who prefer luxury and fabulous experience of a small boutique hotel, youngsters, teenagers, middle aged men and women (Kangis & Rankin, 1996).
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
Tourism Research Australia, Department of Resources, Energy and Tourism. Tourism contribution to the Australian Economy, 1997-98 to 2009-10., [Online. Available at: [Accessed 7 March 2012].
Bed and Breakfasts were almost nonexistent and operated in a small scale compared to hotel and motels. Over the last three years they have become well known by the general population for their unique and distinct services that they offer to their guests in comparison to other traditional hotel and motel accommodations. The industry has seen an increase in occupancy levels from local residents looking to escape their everyday lives and an increase in vacationers and honeymooners looking to relax and explore new sceneries. • Competitors: Bed and Breakfasts face a lot of competition from other B&Bs and motels and hotels. Other B&Bs try to differentiate themselves within the market by personal service offerings and pampering their guest with different complimentary services.
Situated bang opposite the ornate Brussels Stock Exchange, the Brussels Marriott Hotel Grand Palace is an upscale luxury hotel offering accommodation in more than 200 rooms. The hotel is a five-minute walk from tourist attractions like Grand Place and Manneken Pis, and a 10-minute walk from Brussels Central Train Station. The rooms of this hotel have been known for providing comfort to guests and are well-equipped with all basic amenities including satellite TVs, coffee and tea making facilities and private bathrooms with bathtubs. There is an American-style open-kitchen restaurant in this hotel which serves delicious steaks, fresh seafood and salads. The hotel makes for a great stay option for shopaholics as the Rue Neuve shopping street is just 850 m away from the property.
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
The management objectives focus driving the hotel’s income generating potential for its owners. Vincent implied three key objectives Colliers set for potential opportunities; how many number of rooms (80+), what services do the building provide for and a high quality condition report. Consequently, they structure their quantitative analysis around occupany rates, room rates per night and ancillary services per room. Running Yeilds were important in stabilising cashflows over the investment horizon. These are the quantitative meterics that drive the Hotel’s revenue base. Further Colliers targets 80+ room size pushing it into bigger scale projects where they can add value back into the investment. Vincent spoke
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
The reason I chose the Hotel Management industry is because it is a career path that I have always been interested in and curious about. It is a fast growing widespread global industry. I’ve always wanted an exciting career, which would integrate my business and creative skills in a way, which would be more energetic, active and fun than most orthodox and boring office desk jobs. I also desired to work in an industry, which I was fervent about. For my first year Applied study period I had the opportunity to work at The Taj hotels, resorts and palaces, India and my experience there established many of my principles of how the hotel industry operated. Despite my refining on the job experience, that allowed me to explore the various departments and requirements of the everyday job, I had never elaborately researched the prospects of working and skills and requirements required in the Hotel Management industry; and this Is exactly what I aim to accomplish with this report.
Tourism industry is recognized as the second biggest outside trade source in Morocco, after the phosphate business. The Moroccan government is vigorously putting resources into the tourism improvement. However, these investments suffer from various business strategic tools. According to my preliminary research, I will relay on four important variables to build my business model. Performing the examination and composing the report ought to oblige 15 days of ceaseless planning. On the basis of the courses I took previous semesters, I think I am qualified to complete this project.
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
Dudovskiy, J. (2016, August 24). Hilton Hotels Segmentation, Targeting and Positioning. Retrieved from Research-methodology.net: https://research-methodology.net/hilton-hotels-segmentation/
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
The top leading hotel bees are the Hilton, Choice Hotels, the Best Western, Accor and the Marriott. They all strive to offer luxurious, accommodating environments, which puts a struggle on the economy. Due to the various splurges and lavish venue spaces required, an increase in real asset prices has been the result. Intense capital has been the solution for many of the hotel chains, to be able to acquire the necessary properties.