History Of LEGO

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Project LEGO
The LEGO Company was originated in 1932 by a Danish joiner and carpenter called Ole Kirk Kristiansen who had begun to make wooden toys. He had established a business that was then later on passed from father to son and today the founder’s grandson Kjeld Kirk Kristianses and his children are the owners of the LEGO Group. LEGO Company is a company which manufactures toys and the LEGO group is a family owned industry. The founder Ole Kirk Kristiansen had taken the first two letter of the Danish words LEG GODT meaning “play well”, He wasn’t unaware that the Latin meaning of the word is “I put together”. Playing is a key element in the children’s growth and development and it stimulates the imagination and the emergence of ideas and its creative expression. The aim of the company product is to “inspire and develop the builders of tomorrow”, all the products are based on the underlying philosophy of learning and the development throughout its play. The philosophy of LEGO is that it enriches the child’s life, which lay their foundation for the later adult life.
The vision of the LEGO group is to create the future of play and to provide LEGO to as many children as possible so that they can experience LEGO. The can do these through:
Growth Strategy
The LEGO Company is a purpose driven company. In United States of America many people want to buy a lot of LEGO products but they buy very less compared to Germany. Therefore there are potential growth opportunities in United States of America.
Whereas in Europe toy mark has been increasing in a really fast rate to provide them with the new technology like outline activities LEGO can help them.
Market Trends
As spending on children is high and with positive trading environment the m...

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...elligence reports and competitors profiles (p. 225). LEGO can make use of observation in investigating how consumers are interacting with its products. This may help LEGO to identify new products.
LEGO is performing well with the use of IT as they are able to sell their stuff online and are able to deliver goods to the customers houses which makes their life easier. The IT industry has a major part to play in LEGO. This LEGO keyboard was created using official LEGO pieces in addition to a circuit board from a standard keyboard. The LEGO runs along with IT in creating their Video games, interaction with the audience, sales of items and also creating movies.

Reference List

http://www.slideshare.net/pravinb3/lego-niche-marketing http://www.slideshare.net/nitika11/lego-toys http://aboutus.lego.com/en-gb/news-room/2013/february/annual-result-2012

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